2. MEANING OF COMMUNICATION
‘Communication’
This word has been derived from Latin word communis
which means to share.
Sharing can be done of thoughts,speech,information
and many more things in our society, importance of
communication is to built mutual understanding
between audience.
We can formulate and transfer our message through
different forms of ways.
3. DIFFERENT WAYS OF
COMMUNICATING
In olden days there were some kind of traditional methods for
communication ,such as dove was used for sending messages through one
village to others, or in kingdom there used to be a drummer who shouts
loudly so that all villagers could be informed. One more way was a horse
rider used to inform some villagers and then they pass on information to
other village. Like this way we started our communication process ,and
now in today’s date we have different sources and mediums to
communicate.
There are many ways for communication:
•Television
•Social media
•Telecommunication
6. FUNCTION OF ELEMENTS
Sender-the person who initiates the communication
process.
Message-it is the idea or emotions which is being
transferred from sender to receiver.
Encoding-it is the process through which message is
being symbolized.
Channel-it is the medium through which message is
being transferred.
7. Receiver- it is the entity of receiving messages.
Decoding-the process in which coded messages is
being broke in form of simple messages.
Feedback-the response from receiver is known as
feedback.
Noise-unwanted voice is known as noise.
9. VERBAL COMMUNICATION
Mode of communication in which verbal sound or “voice “
can be heard.
Negativity of this mode is we can’t express our body
language.
We can’t represent signs and symbols.
Positivity of this communication is that we could hear or
discuss on topics through verbal communication.
10. NON VERBAL COMMUNICATION
Mode of communication in which voice cant be heard.
Physical appearances are very important in it.
Almost 55% receivers observes language of
communication. By non verbal communication.
In this mode sender use his body movement to
communicate with receiver .
11. WRITTEN COMMUNICATION
In this mode of communication printed text and
writing material is used.
We could also say it is one to many way
communication.
Printed text or written material of newspapers,
magazines, Ad's and etc. are good examples to
understand this mode of communication
12. MODERN WAYS OF
COMMUNICATION
In today’s date we have different source of
communication such as internet, telephone and especially
which is very popular for all of us is mobile media.
Social media websites such as Facebook,twitter and etc.
had succeeded in linking peoples around world and due to
this day to day interaction have became possible.
Whatsapp very famous mobile application had also did
same duty.
13. Internet the other source of medium of communication
and in internet we have facilities of email,chat,video
conferencing(Skype, team viewer and etc.softwares are
used for this purpose).
Television the major source of communication had also
contributed equally as same as internet ,and digital media
has became a professional job and became an options to
make a career in this field.
In today’s date print medium have also digitalized for ex:(
New York Times ,Washington Press, The Times Of
India).
14. ADVANTAGES OF
COMMUNICATION
Communication helps to built mutual understanding ,self
confidence ,public speaking , body language and many
more positive impacts on us.
In organization communication is very important to built
and have a good link between employees and officers.
To maintain and sustain jobs also communication is
required.
Hence we could conclude from above that we need to
have good communication skills.
15. IMPACT OF COMMUNICATION
Now a days we could conclude that communication is
necessary at much extent and therefore there are many
sources for it and they have their own impact too.
Due to mass media and communication common audience
are benefited by latest updates of world, country, current
affairs and schemes made by government.
During elections and its campaign we observe exit polls
,live campaigning and many debates.
We also get chance to see live parliament sessions ,and all
government updates .
16. While talking of government updates we remember 4 years
ago, hunger strike by ‘Anna Hazaare’ had shook MP’s
seats in parliament and even in this media had played their
important role.
During emergency and especially in boforce scandal
during 1980’s newspaper named as Indian Express had
published articles for 10 running years.
Now in today’s date many news channels and even
commercial channels such as star plus had initiated
promoting social cause, such as Satyamev Jayate and Girl
Rising,Aaj Ki Raat Hai Jindagi on Star Plus.Swacch
Banega India on NDTV channel .
17. While going through presentation we understood that
communication and mass media plays very important in
our day to day life. Stress's best medicine is
communicating and entertainment and these both wishes
have been fulfilled. Being informed by latest updates
,interaction amongst community and being a part of
fourth pillar of our constitution feels us proud, and our
personal opinion on media is they are mirror of society.
