SMW Glasgow cheatsheet N.4 - Sponsorship Opportunities


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Sponsorship opportunities for #SMWGla

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SMW Glasgow cheatsheet N.4 - Sponsorship Opportunities

  1. 1. Social Media Week Glasgow Cheat Sheet Series – No. 4 Sponsorship OpportunitiesSocial Media Week is a global initiative that draws together iconic world cities to host multiple,simultaneous events that highlight the profound impact of social media on Society, Economyand Culture.SMW 2012 positions Glasgow alongside 14 participating cities, including Berlin, Vancouver, LosAngeles, Chicago, and Sao Paulo and offers a tremendous opportunity for Scotland todemonstrate its digital engagement and awareness credentials to its global peers.As a FREE event SMW depends on the generosity of sponsors and partners to operate, and forthem it offers a fabulous opportunity for both on line and offline brand visibility to both a localand international audience.Involvement in Social Media Week presents an opportunity for global exposure and recognitionas being at the cutting edge of digital engagement and understanding, and garners associationwith global sponsoring brands such as Nokia, Constant Contact and The Guardian.Key Data PointsLast Social Media Week, held in February, proved to be SMW biggest conference to date, withparticipation from more than 36,000 attendees, across 1,000 individually hosted events and with2,500 speakers driving the conversation in 12 cities. The global event reached hundreds ofthousands of people in more than 180 countries. • 12 Cities • 36,000 Registered participants • 9 Countries • 110,000 Watching live stream • 5 Continents • 150,000 Engaging online • 1050 Events • 275,000 Tweets shared • 2500 Speakers • 300M Total Social ReachSponsorship OpportunitiesThese exist at a city and global level in a number of formats, each offering specific and valuableopportunities to position a sponsors brand and capabilities on a global stage.• City Headline Sponsors: For brands that want exclusive engagement & integration in the city• Theme Sponsorship Package These are Health & Wellbeing, Access , Education• Live Streaming Package: branded indents on all live streamed events• Single Event Sponsor: sponsorship of a one-off event or session• SMWGla Hub: located at Skypark, it will consist of a lounge and networking area for delegates - produced by twintangibles
  2. 2. Social Media Week Glasgow Cheat Sheet Series – No. 4 Sponsorship OpportunitiesEach package is custom designed to meet a sponsors needs. Options include : Branding & Signage: Logo placement on web sidebar, company bio on Local Partners page, local signage, dedicated signage, or installation space at dedicated event. Promotion & Marketing: Listed in main events schedule, inclusion in local press release,published partner profile on blog, dedicated promotion of sponsored events, and mentions onTwitter/Facebook. Content & Conversation: Curated event/mixer/party, live streaming of events, co- sponsorship of opening & closing event, branded video packages, and Q&A Interview on blog.Contact InformationFor sponsorship inquiries, please contact: or call Tim+44(0)7717 714 595Social Media Week Glasgow Cheat Sheet Series: No. 1 What is Social Media Week? No. 2 How to submit an event for SMW No. 3 Event Themes No. 4 Sponsorship Opportunities No. 5 Partnership Opportunities No. 6 Social Profiles - produced by twintangibles