© Copyright Xeequa Corp. 2008
Social Media Time Management
for business managers
2© Copyright Social Media Academy 2009 Copying or distribution is prohibited
Speaker Introduction
Axel Schultze
President
...
3© Copyright Social Media Academy 2009 Copying or distribution is prohibited
Agenda
The shift in customer behavior in all ...
© Copyright Xeequa Corp. 2008
Shift in customer behavior
5© Copyright Social Media Academy 2009 Copying or distribution is prohibited
Why social media IS business
The most asked q...
6© Copyright Social Media Academy 2009 Copying or distribution is prohibited
7© Copyright Social Media Academy 2009 Copying or distribution is prohibited
How many still engage today
The current way o...
8© Copyright Social Media Academy 2009 Copying or distribution is prohibited
A shoe dealer gets bought for $800 Million
To...
© Copyright Xeequa Corp. 2008
Making sense out of all that - by finding
your very own customers
10© Copyright Social Media Academy 2009 Copying or distribution is prohibited
Finding your customers
You can get professio...
11© Copyright Social Media Academy 2009 Copying or distribution is prohibited
Socialize
Let’s assume you have 50 customers...
© Copyright Xeequa Corp. 2008
Being able to define how much time is
well spend - how much is wasted
13© Copyright Social Media Academy 2009 Copying or distribution is prohibited
The social media time sink
Time well investe...
14© Copyright Social Media Academy 2009 Copying or distribution is prohibited
The customer care oxymoron
Customer service ...
15© Copyright Social Media Academy 2009 Copying or distribution is prohibited
First Social Relationship Manager
© Copyright Xeequa Corp. 2008
Creating your own social presence
17© Copyright Social Media Academy 2009 Copying or distribution is prohibited
It takes time to develop a social graph
What...
18© Copyright Social Media Academy 2009 Copying or distribution is prohibited
It’s not time “spend” but time “invested”
Br...
© Copyright Xeequa Corp. 2008
Dealing with the social web regardless if
your company has a strategy or not
20© Copyright Social Media Academy 2009 Copying or distribution is prohibited
My company is not ready for that
We have no ...
21© Copyright Social Media Academy 2009 Copying or distribution is prohibited
What you can do – with or without exec buy-i...
22© Copyright Social Media Academy 2009 Copying or distribution is prohibited
Purpose – Objective - Execution
Skip the str...
© Copyright Xeequa Corp. 2008
Building a successful
Social Media Engagement Program
for your or your clients business
© Copyright Xeequa Corp. 2008
Social Media Academy
Leadership Class
25© Copyright Social Media Academy 2009 Copying or distribution is prohibited
The Core of the Social Media Academy
Cross f...
26© Copyright Social Media Academy 2009 Copying or distribution is prohibited
Some of the key methodologies (5 out of 7)
F...
27© Copyright Social Media Academy 2009 Copying or distribution is prohibited
Leadership Class Details
Leadership Class fo...
28© Copyright Social Media Academy 2009 Copying or distribution is prohibited
Social Media Academy Alumni
Xeesm.com/KM
Xee...
29© Copyright Social Media Academy 2009 Copying or distribution is prohibited
Social Media Academy Team
Axel Schultze
Mari...
30© Copyright Social Media Academy 2009 Copying or distribution is prohibited
Thank You
© 2009 Social Media Academy. All r...
31© Copyright Social Media Academy 2009 Copying or distribution is prohibited
About
The Social Media Academy is an educati...
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Social Media Time Management

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Social Media for
business managers
Stop thinking in "spending" time for or in social media - elevate your view and think "investing" your time. Stop messing with tweets that talk about some stranger ordering pizza - be able to tune into business relevant conversations. Stop being satisfied with your LinkedIn profile, it is static - instead understand to leverage business groups

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  • I added on our blog also the audiio of the presentation

    http://socialmedia-academy.blogspot.com/2009/09/social-media-for-business-managers.html

    best
    Marita
    http://xeesm.com/maritar
       Reply 
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Social Media Time Management

  1. 1. © Copyright Xeequa Corp. 2008 Social Media Time Management for business managers
  2. 2. 2© Copyright Social Media Academy 2009 Copying or distribution is prohibited Speaker Introduction Axel Schultze President XeeSM.com/AxelS Axel Schultze is the founder and president of the Social Media Academy. He is an author, chaired groups in industry associations and won the SF Entrepreneur Award in 2008. He is also CEO of Xeequa, the creator of XeeSM.
  3. 3. 3© Copyright Social Media Academy 2009 Copying or distribution is prohibited Agenda The shift in customer behavior in all aspects of business Making sense out of all that - by finding your very own customers Understand where to look and what to look for in the social web Being able to define how much time is well spend - how much is wasted Creating your own social presence Dealing with the social web regardless if your company has a strategy or not
  4. 4. © Copyright Xeequa Corp. 2008 Shift in customer behavior
  5. 5. 5© Copyright Social Media Academy 2009 Copying or distribution is prohibited Why social media IS business The most asked question: “Has anybody experience with…” 60%-80% of purchases are based on recommendations. A business need to be part of that “recommendation chain” The second most searched term: “I have problems with…” Over 80% of user problems are solved in groups. Businesses need to be part of that service circle. New products are primarily discussed in the social web – not based on a TV commercial. Product management need to understand the dynamics in the social web Future buying trends are discussed in social media – here and now Logistics managers need to understand how to identify influencer and read trends early on
  6. 6. 6© Copyright Social Media Academy 2009 Copying or distribution is prohibited
  7. 7. 7© Copyright Social Media Academy 2009 Copying or distribution is prohibited How many still engage today The current way of doing business: Buy contact lists, do mail shots From small Google ads to bill boards Augment lead generation with cold calls Qualify, engage, try selling … Compete harder then ever – lower profits than ever Lead flow dried out The previous slide indicated: A brand decision is made before a sales process even began. A huge disconnect between company and market
  8. 8. 8© Copyright Social Media Academy 2009 Copying or distribution is prohibited A shoe dealer gets bought for $800 Million Tony Hsieh (CEO) brought Zappos from $1.6Million in 2001 close to $ 1 Bn in revenue by 2008 – It’s NOT an e-commerce success story but a customer experience / social media success story.
  9. 9. © Copyright Xeequa Corp. 2008 Making sense out of all that - by finding your very own customers
  10. 10. 10© Copyright Social Media Academy 2009 Copying or distribution is prohibited Finding your customers You can get professional and setup tools like Techrigy, Scoutlabs, Radian6 and many others. You can also start simply by taking your customer list and look them up in LinkedIn, Twitter, Facebook, Slideshare, YouTube, Flickr, find their blogs and groups and communities they post and comment on topics. If you have a good relationship with them just ask them. Check out XeeSM and ask them to tell you.
  11. 11. 11© Copyright Social Media Academy 2009 Copying or distribution is prohibited Socialize Let’s assume you have 50 customers it takes about 1-2 minutes to socialize. Tweet about something they care or they may need Write something on their wall Respond to their posts or comments Understand what is important to them If you have 500 customers you care about, you will need tools to manage to connections. In any case you don’t WASTE time by surfing around and chatting with random people. You focus on your important relationships. Allocate 10% of the time you are investing in the eco system for new connections.
  12. 12. © Copyright Xeequa Corp. 2008 Being able to define how much time is well spend - how much is wasted
  13. 13. 13© Copyright Social Media Academy 2009 Copying or distribution is prohibited The social media time sink Time well invested Conversations with your customers Introducing them to important people Searching for relevant connections Providing links to important stories Blogging about your experience and subject matter expertise Exposing as much as possible about you and your professional and private life Time wasted Surfing around and reading stuff that “may be” interesting – (social media lottery) Connecting with as many people as possible “Selling and marketing” in the social web
  14. 14. 14© Copyright Social Media Academy 2009 Copying or distribution is prohibited The customer care oxymoron Customer service people spend on average 20% with customers and 80% with “their other work” Only the very best sales people spend more than 10% of their available time with the customer. The rest is seeking new customers, trying to connect, preparation, reporting, travel… Product managers spend on average 2% of their time with the request group and 98% with processes, definitions, reviews, launches… _____________ With the social web you can grow your efficiency easily by 100% Moving from “tele sales” to “social sales” for example is on average a 100% gain in effectiveness and 500% increase in efficiency
  15. 15. 15© Copyright Social Media Academy 2009 Copying or distribution is prohibited First Social Relationship Manager
  16. 16. © Copyright Xeequa Corp. 2008 Creating your own social presence
  17. 17. 17© Copyright Social Media Academy 2009 Copying or distribution is prohibited It takes time to develop a social graph What you wrote on your resume you write on your LinkedIn profile – not a big deal – not of great value The network you create (your social graph) and the activities over that network is of outmost importance Do you have recommendations on LinkedIn? Do you have a blog exposing your subject matter expertise? Do you have twitter conversations with other experts? Are you quoted and commented or recommended on other blogs? It may take a few month to get there.
  18. 18. 18© Copyright Social Media Academy 2009 Copying or distribution is prohibited It’s not time “spend” but time “invested” Brush up your LinkedIn profile Photo, recommendations, join groups and discuss. (15 min a day) Create a Facebook fan page Encourage people to post their experience (20 minutes a week) Get up on Twitter Photo (not logo), real name, bio, be selective who you follow and maintain dialogs (15 minutes a day) Create / boost your blog Blog about your subject matter expertise (30-60 minutes a week) Present your business on SlideShare Consider YouTube, Flickr, Social bookmarks, XeeSM, and others
  19. 19. © Copyright Xeequa Corp. 2008 Dealing with the social web regardless if your company has a strategy or not
  20. 20. 20© Copyright Social Media Academy 2009 Copying or distribution is prohibited My company is not ready for that We have no budget We have no resources We have no plan We are way to busy (with your success?) Act or die I don’t know of anybody who was fired by acting and developing a positive drive. I know many who never understood why they got replaced at some point sometimes after 5 or 10 years.
  21. 21. 21© Copyright Social Media Academy 2009 Copying or distribution is prohibited What you can do – with or without exec buy-in Invest some time and understand the new dynamics of the social web Check where your customers are Connect with them Check where your prospects are Connect with them Check partners, alliances, suppliers, influencers… and engage Care, converse, help, ask for help… Allocate a random hour for this every day and consider it an INVESTMENT. Once you see a success, you will spend as much as you can.
  22. 22. 22© Copyright Social Media Academy 2009 Copying or distribution is prohibited Purpose – Objective - Execution Skip the strategy part fore now (seriously) Write down the purpose of your engagement Create a better customer experience Write down your objectives 50 of my customers talk about our products within the next 3 month. Write down what you want to do every day (execution) Connect with all customers, prospects, partners… Have a conversation with 50 every day Meet them on Facebook, Twitter in LinkedIn groups
  23. 23. © Copyright Xeequa Corp. 2008 Building a successful Social Media Engagement Program for your or your clients business
  24. 24. © Copyright Xeequa Corp. 2008 Social Media Academy Leadership Class
  25. 25. 25© Copyright Social Media Academy 2009 Copying or distribution is prohibited The Core of the Social Media Academy Cross functional business approach Social media assessment method Social media strategy framework Functional social media in sales, marketing, support, HR, logistics, product development Tools, places & communities Detailed presence & execution plan Reporting & analytics Budgets, resources, ROI Corporate organization strategy Consulting & team building Methods Models Frameworks
  26. 26. 26© Copyright Social Media Academy 2009 Copying or distribution is prohibited Some of the key methodologies (5 out of 7) Four Quadrant Assessment Methodology Customer, Brand, Partner, Competition Hexagon Strategy Framework Goals, Mission, Benefits, Action, Programs, Reporting NCP Model Network – Contribution – Participation ComStar Organization Model A Social Media Service Architecture Advocacy Driven Engagement Model Advocacy is the currency for customer satisfaction and business success
  27. 27. 27© Copyright Social Media Academy 2009 Copying or distribution is prohibited Leadership Class Details Leadership Class for Certified Social Media Strategists Entrance Examination (required) September 16 – October 30 Every Wednesday and Friday 8:00 am – 10:00 am All sessions are instructor lead online classes US Morning Session 08:00 AM (PST) EU Session starting 17:00 (CET) AU Session starting 10:00 AM Sydney Time Classes are 20 – 25 people max Leadership Class, $3,195 /AU$3,920 / £1,960* Admission at: http://www.socialmedia-academy.com payment: paypal or credit card * = Gold Member
  28. 28. 28© Copyright Social Media Academy 2009 Copying or distribution is prohibited Social Media Academy Alumni Xeesm.com/KM Xeesm.com/LaureenEarnest Xeesm.com/MikeDubrall Xeesm.com/NancyChou Xeesm.com/TomSwift Xeesm.com/SusanRice Xeesm.com/CatherineSherwood Xeesm.com/MarkEldridge Xeesm.com/ElsomEldridge Xeesm.com/SteveGasser Xeesm.com/MatthiasBeckman Xeesm.com/MatsonSparling Xeesm.com/WendySoucie Xeesm.com/LisaRobb Xeesm.com/RMarkMoore Xeesm.com/BarbaraDaniels Xeesm.com/Speciale Xeesm.com/LamiaLee Xeesm.com/Boughty Xeesm.com/Walter
  29. 29. 29© Copyright Social Media Academy 2009 Copying or distribution is prohibited Social Media Academy Team Axel Schultze Marita Roebkes John Todor Adrienne Corn Walter Adamson Kevin Mannion
  30. 30. 30© Copyright Social Media Academy 2009 Copying or distribution is prohibited Thank You © 2009 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy. All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit. Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 (650) 384-0057 info@socialmedia-academy.com http://xeesm.com/socialmediaacademy
  31. 31. 31© Copyright Social Media Academy 2009 Copying or distribution is prohibited About The Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses. The main emphasis is to help business managers and consultant to get a comprehensive education on Social Media, including strategy development, planning, execution, tools, resources ways to report and analyze development and success and help understand the evolutionary changes in our society. As part of the educational development, the Social Media Academy conducts research exploring the ongoing changes in the field and support the continuous learning process as well as monitor ongoing changes in the field. The main course is the institute’s leadership class which focuses on how to plan, implement and engage with social media in all business areas including marketing, sales, product development, service & support, logistics, administration and engineering. The Social Media Academy is based in Palo Alto, California. For more information go to http://www.socialmedia-academy.com

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