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Certified Social Media Strategist - Social Media Academy


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The Social Media Academy is considered to be the leading business school for applied social media in business. Education programs are designed for business professionals from all industries. The main emphasis is to help business managers and consultants to get a comprehensive education and hands on experience through collaborative workshops in all aspects of social media engagements including strategy development, planning, tools selection, resources allocation, organizational development, ROI calculation as well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or the NCP model and other strategic tools to create successful social media engagements.
The Social Media Academy is based in Palo Alto, California with representation in Europe and Australia.
You can’t make a difference with 5 people on social media and the rest of the company doing business as usual

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Certified Social Media Strategist - Social Media Academy

  1. 1. Social Media AcademySocial Media Strategist ClassCertified Social Media Strategist  (650) 384 0057 Instructors A methodical approach Social Media Strategist Class to social media as a Attendees work during the eight-week class on a complete Social MediaThe most comprehensive social media education cross-functional en- Project and gain real life experience. Attendees apply all major method- gagement model. ologies, work through assessments, strategy development and social media programs including resource and budget planning, social media Attendees learn to apply and tools and reporting systems and create a complete strategy workbook. use the leading social media methods, models and frame- Mission Critical Engagement works to solve real-world prob- Developing and executing a social media business strategy is a mission lems. critical engagement for every company. Social media plays a strategic Students gain hands-on experi- role in creating a better customer experience, increasing brand reputa- ence with social media best tion, reducing product development mistakes and improving customer practices. support efficiency. Methods include: Strategist Program - Social Media Audits Attendees learn to develop strategies for professional engagement with - Strategy Frameworks customers, business partners and influencers through social media. It is - Organization Development a methodical approach from start to finish (see methods on the left hand - Social Media Planning side). The course covers situation assessment, strategy development, - ROI Calculations tools and network selection, presence development, customer engage- - Social Media Reporting ment, influencer identification, social media monitoring, plan develop- - Networking Models ment, online collaboration, strategy execution and reporting. - Time Management - Customer Engagement Who Should Participate - Presence Development Business consultants, Social Media Manager, Community Manager and - Online Collaboration Agency Managers. - Social Media Management. How it works Self paced online learning and instructor lead online workshops held once More details about each method can be a week for eight weeks. Attendees work on group exercises to gain “real found on our website. life” hands on experience. There are tests during the class and a final exam at the end. Attendees must pass the tests to receive the certificate.An all online class The Strategist Class (and all other Social Media Academy classes) are provided online. It allows attendees to takeclasses from anywhere they want; and more importantly get them to experience the power of online business collaboration from day one! Social Media Academy Palo Alto, CA +1 (650) 384 0057