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Social Media Academy Certified Social Media Strategist

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Social Media Academy
Certified Social Media Strategist
Info package
Start May 16th - online

Published in: Technology, Business

Social Media Academy Certified Social Media Strategist

  1. 1. Social Media Academy Certified Social Media Strategist Info package#SMACAD © Copyright Xeequa Corp. 2008
  2. 2. #SMACAD Social Media Academy Welcome ! Class Information Introductory Workshop Agenda Technical Requirements Lesson Details & Workshop Dates Workshop Calendar Main elements of the certification© Copyright Social Media Academy 2009-2012 2 Copying or distribution is prohibited
  3. 3. #SMACAD Summer 2012 Certified Social Media Strategist 27 Self paced lessons 11 Instructor lead workshops* Online Graduation meeting Collaborative learning with others including project work First Class Intro Workshop May, 16th 9 am PDT Last workshop July 11th Graduation Meeting July 13th *no workshop on July 4th© Copyright Social Media Academy 2009-2012 3 Copying or distribution is prohibited
  4. 4. #SMACAD First Workshop Introductory May 16 - 09:00 am PDT online session Welcome and introduction Meet your class mates Attendees introduce themselves The social eLearning platform Blogs, groups and networks How we work together Lessons and workshops Exercises, presentation, discussions Social interactions Relationships Support Achievements and graduation Your first exercise: Presence development© Copyright Social Media Academy 2009-2012 4 Copying or distribution is prohibited
  5. 5. #SMACAD The Online Learning Engagement All lessons are on-demand so you can take them at your own leisure You will need to go through 2-4 lessons per week Allocate 60 minutes per lesson Allocate additional 6-8 hours per week for exercises and hands on experience Taking the lessons require Internet access All workshops are instructor lead online conferences with all attendees Every Wednesday (approx. 60 – 90 min) Session starting 09:00 AM (PDT) 18:00 h (CEST) Attendees present their exercises, we discuss the work and have time for Q+A Tests during some workshops, plus a final test© Copyright Social Media Academy 2009-2012 5 Copying or distribution is prohibited
  6. 6. #SMACAD Technical Requirements You need to have high speed internet to access the eLearning system, follow the lessons and also for attending the weekly workshops Login information to the eLearning system access at the introductory workshop. Please join the first online conference sessions 15 minutes prior to the start at 9 am to test and make sure your access and audio system is working You can use a regular telephone line or use your microphone and speaker from your computer. Best is to use a headset with your computer You can use both PC or Macintosh. The lessons also work on iPad or iPhone© Copyright Social Media Academy 2009-2012 6 Copying or distribution is prohibited
  7. 7. #SMACAD Lesson 1 – 4 overview Lesson 1 Lesson 3 The transformation of business society Social media business presence development General introduction to the changing socio Social Media tools, places and spaces economic landscape Profile development & Social Graph The model of influence is changing Looking under the hood of relationship building in Changes in customer relationship behavior LinkedIn, Twitter, Facebook and others Mistakes to avoid when starting in the social web The big 12 in social network platforms Long term reputation development Some best practices Lesson 2 Lesson 4 Purpose of corporate social media engagements Social Media Time Management Discovering methodical approaches to corporate “Don‟t waste time with social media – instead invest time social media in relationships” Creating a holistic social media approach Social Media Time Management Methods, models and frameworks Considerations on time allocation tables The NCP model helps sizing networks Tools for relationship management Social skill development The “Social Minutes” project Best practices Workshop 2 Presence development review© Copyright Social Media Academy 2009-2012 7 Copying or distribution is prohibited
  8. 8. #SMACAD Lesson 5 – 7 overview Lesson 5 Social Media Audits / Assessments Assessing your social media landscape Analyzing where your customers are and what they do Assessing your own brand and corporate presence Evaluate your partners from a social web point of Lesson 7 view Cross Functional Engagement Social media isn‟t just marketing but a business strategy Understand where you are relative to your competitors Sales engagement strategies Learn to use the Four Quadrant Assessment Model Product Management strategies Case studies and best practices Support strategies Marketing & PR strategies Lesson 6 Logistics strategies Social Media Monitoring Tools HR Strategies It‟s not about what you „can‟ measure – but The new customer experience strategy about what you „need‟ to measure Reporting strategies - Asking the right questions Using different tools for different jobs Getting hands-on with monitoring tools Reporting back into the organization Workshop 3 Business Assessment© Copyright Social Media Academy 2009-2012 8 Copying or distribution is prohibited
  9. 9. #SMACAD Lesson 8 – 11 overview Lesson 8 Lesson 10 Channel Partner Strategy Development Strategy development II Social media integrated business partner Strategy development considerations and examples engagement External involvement from customers, prospects and partners Market relationship models Embedding the strategy into the overall corporate objectives Social media and the supply chain Case studies and best practices Leveraging partners for the regional social customer engagement Lesson 11 Partner sales empowerment Social Selling Techniques Social marketing collaboration Leveraging social media in Sales Lesson 9 Social media in the different sales structures (direct / indirect) Strategy development I Understanding the shift in influence and the recommendation Creating a complete social media strategy chain Strategy models and framework Aligning sales engagement with the new "educated purchase Key components of your social media strategy decision“ Creating a strategy team, resources and participants Demand generation and prospecting with social media The Strategy Hexagon – Social Media Strategy Reference selling and solution selling to the social customer Framework Case studies and best practices Workshop 4 Social Media Strategy Development© Copyright Social Media Academy 2009-2012 9 Copying or distribution is prohibited
  10. 10. #SMACAD Lesson 12 – 15 overview Lesson 12 Lesson 14 Social Media Aided Support Organization Social Marketing Customer experience and social media based Leveraging social media in PR and Marketing support Integration and adoption in the support and Next generation marketing philosophy services department The new influence noise ratio Co-support initiatives, knowledge syndication Social Media monitoring Support effectiveness Brand reputation development Customer integrated support communities Social media campaign planning Social media and paid support organizations Using a social media planning framework Case studies and best practices Case studies and best practices Lesson 13 Lesson 15 Social Media In Product Management Technical Social Media Presence Social media integrated product management Tools selection for the social media strategy Extending social media based support programs Building a more advanced Facebook page into PM feedback cycles Creating more sophisticated LinkedIn group strategies Co-creation initiatives leveraging social media Establishing a corporate Twitter presence strategy Social media supported product launches Leveraging SlideShare across media Aspects of a changing IP situation and impact to product strategies Case studies and best practices Workshop 5 Social Engagement Plan© Copyright Social Media Academy 2009-2012 10 Copying or distribution is prohibited
  11. 11. #SMACAD Lesson 16 – 18 overview Lesson 16 Lesson 17 Social Media Organization Development Social Media Budget Planning & ROI Building a successful social media organization The financial side of social business Developing an integrate social business Social media budget allocation / relocation organization Social Media as a cost reduction instrument Team responsibility and reporting lines Social Media KPIs and ROIs Social media policy management Social media budget planning Social media managers, community managers Technical requirements, skill development, education Lesson 18 Social engagement workflows “Having Connections” has always been a core element of any business success The social minutes concept A social engagement workflow Making socializing a habit Social relationships versus business relationships Key characteristics and success pattern of social networks Workshop 6 Social Media Organization and Budget Plan© Copyright Social Media Academy 2009-2012 11 Copying or distribution is prohibited
  12. 12. #SMACAD Lesson 19 – 21 overview Lesson 19 Lesson 20 Human Resource and human talent development Leveraging social media to find best matching Recruiting And Team Building talents Social media as a tool to create a better team spirit Culture shift and workforce trends Fusing the well developed young generation into a business New ways of creating an open business culture Developing a social media based recruiting strategy HR challenges in a globally connected world Case studies and best practices Case studies Lesson 21 Indirect Channel Programs Social media based partner marketing Partner empowerment program development Building better partner relationships through social media Partner management with social media Online collaboration with partners Partner program development Workshop 7 Complete Social Media Project Presentation© Copyright Social Media Academy 2009-2012 12 Copying or distribution is prohibited
  13. 13. #SMACAD Lesson 24 – 26 overview Lesson 24 Lesson 25 Social Relationship Management Social Media Project Best Practices Systems A social media project from start to finish Selecting and implementing social relationship Management Strategy Development Management buy in The Social Relationship Management concept Organization structure Social contact management implementation Program Development Developing contact Flights for various scenarios Execution phase Integration in CRM systems Assessment Lesson 26 Managing Large Scale Social Media Projects How to deal with large enterprise requirements and seven figure projects Corporate requirements analysis and grass roots campaigns International social media implementation considerations Large scale education models, social media policies and roll outs Leveraging methods, models and frameworks in large scale projects Planning resources, outsourcing and partnerships Workshop 8 Presenting the final case study project Access to Final exam Social Media Strategist© Copyright Social Media Academy 2009-2012 13 Copying or distribution is prohibited
  14. 14. #SMACAD Lesson 22 – 23 Lesson 22 Lesson 23 Building a successful social media consulting Building a successful social media consulting Practice Practice Planning considerations & business strategies Service Portfolio & managing large scale social media projects Building a sound social media consulting business plan Developing a comprehensive service portfolio What you can learn from the worlds top business Creating a cost and accounting model for multi consultants discipline social media engagements Creating your own business strategy Planning resources, outsourcing and partnerships Customer engagement models Project examples Workshop 9 Creating a social media consulting business concept© Copyright Social Media Academy 2009-2012 14 Copying or distribution is prohibited
  15. 15. #SMACAD Lesson 24 – 26 overview Lesson 24 Lesson 25 Social Relationship Management Social Media Project Best Practices Systems A social media project from start to finish Selecting and implementing social relationship Management Strategy Development Management buy in The Social Relationship Management concept Organization structure Social contact management implementation Program Development Developing contact Flights for various scenarios Execution phase Integration in CRM systems Assessment Lesson 26 Managing Large Scale Social Media Projects How to deal with large enterprise requirements and seven figure projects Corporate requirements analysis and grass roots campaigns International social media implementation considerations Large scale education models, social media policies and roll outs Leveraging methods, models and frameworks in large scale projects Planning resources, outsourcing and partnerships Workshop 10 Presenting the final case study project Access to Final exam Social Media Strategist© Copyright Social Media Academy 2009-2012 15 Copying or distribution is prohibited
  16. 16. #SMACAD Lesson 27 Lesson 27 Building a successful social media consulting Practice Planning considerations & business strategies Building a sound social media consulting business plan What you can learn from the worlds top business consultants Creating your own business strategy Customer engagement models Workshop 11 Presenting the final case study project Access to Final exam Social Media Strategy Consultants© Copyright Social Media Academy 2009-2012 16 Copying or distribution is prohibited
  17. 17. #SMACAD Social Media Strategists Friday July 13th Final exam review and Graduation© Copyright Social Media Academy 2009-2012 17 Copying or distribution is prohibited
  18. 18. #SMACAD The Key Elements Of The Certification Cross functional business approach Social media assessment method Social media strategy framework Functional social media in sales, marketing, support, HR, logistics, product development Tools, places & networks Detailed presence development Methods Models Strategy and execution planning Frameworks Corporate organization strategy Reporting & analytics Budgets, resources, ROI The seven Social Media Methodologies Consulting & team building© Copyright Social Media Academy 2009-2012 18 Copying or distribution is prohibited
  19. 19. #SMACAD Thank You +1 (650) 384-0057 http://SMACAD.com Social Media Academy Page and Group Social Media Academy Group @smacad All social presences: http://xeesm.com/smacad © 2012 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy. All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit. Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057© Copyright Social Media Academy 2009-2012 19 Copying or distribution is prohibited
  20. 20. #SMACAD About The Social Media Academy is considered the leading education and research institute for applied social media in business. Education programs are specifically designed for business professionals from all industries. The main emphasis is to help business managers and consultant to get a comprehensive education and hands on experience through collaborative workshops in all aspects of social business engagement including strategy development, planning, tools selection, resources allocation, organizational development as well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or the NCP model and other strategic tools to create successful social media engagements. The Social Media Academy is based in Palo Alto, California with representation in Europe and Australia. For more information visit http://smacad.com© Copyright Social Media Academy 2009-2012 20 Copying or distribution is prohibited

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