Persuasive Writing

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We use persuasive writing
to share our point of view
with others.
We want the reader
to agree with us!

2. Letters in a
newspaper
Fliers posted
through a letterbox
Shopping
catalogues
TV, radio and
Internet adverts
Holiday
brochures
Billboards
and posters
Book
blurbs
Articles in a
magazine
Movie trailers
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Lots of different types of writing
and media try to persuade us.
Here are some examples:

3. Introduction
Write a statement that explains
the case that you want to argue.
Point 1
State your first point and add further details,
explanations, evidence and examples (this is called elaboration).
Point 2
State your next point and add some elaboration.
Point 3
State your final point and don’t forget the elaboration.
Conclusion
Remind the reader of your argument and review your points.
What do you want to the reader to do now?
Here is one way that you could
organise your persuasive writing:
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You may only
have one or two
points to explain...
or you might have
even more!
Remember
to be positive and
tell everyone why
you are right!

4. Point Elaboration
Write a
sentence
(or two) to
explain your
point clearly.
Add more details
to explain what you mean.
Use facts (evidence) and opinions
to give your reasons.
Give examples
(use For example or For instance).
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When you are writing your points,
don’t forget add elaboration to each one!

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Most types of persuasive writing
use the present tense.
Sometimes, you might need
to use other tenses though!
If these plans go
ahead, it will be
a disaster!
A similar plan
last year
caused chaos!
What are you
waiting for?
Buy now
for 50% off!
Do you think
that this is
a good idea?

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Connectives can be used to
link ideas and move from
one point to the next.
First
Secondly Next Then
because
until
while
however
but
even though
consequently
besides
despite
At last
Finally

7. Emotive language can be used to make the reader feel
emotional... happy, angry, sad (or something else).
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This is a
crisis!
These animals
are dying out.
Can you really abandon
them to live in these
dangerous conditions?
Make your smile
sparkle with our
brand new toothpaste!
Our exciting recipe
collection is bursting
with delicious desserts!

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We use facts and opinions in persuasive writing.
Facts are definitely true - they can be proved.
Opinions are what we think... but we can
sometimes make opinions sound like facts!
FACT
The Eiffel
Tower is
324m tall.
OPINION
The Eiffel Tower is the best
place to go in Paris.
FACT
Broccoli
is a
vegetable.
OPINION
Broccoli tastes
delicious!
FACT
Roald Dahl
was born in
1916.
OPINION
Roald Dahl
wrote funny
books.

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When you are writing, try to involve the reader.
Make them think and encourage them to agree with you!
Can you really...? Start now!
What are you waiting for?
Surely you
agree that...?
Do you want...?
Everyone knows that...
An intelligent person
like yourself...
Do you want to
be part of...? Please can you...

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Asking questions is a good way of making your point.
You might not expect the reader to actually answer them,
but they can think about the issue that you are describing.
Can you really...?
Do you really think...?What would
happen if...?
How will your
conscience cope if...?Is it really worth...?
Are we expected to...?

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Adverts are a type of
persuasive writing. They
try to get us to buy (or do)
something using some of
these techniques:
Remember that adverts only
tell us the good things and
they may exaggerate too!
tasty treats dazzlingincredible
Our new cleaning spray kills 99.9% of all known germs!
The latest model goes from 0-60mph in just 4.2 seconds.
greatestcoolest toughest
Don’t miss out on the fun... book your place in the sun!
Refreshing like the summer breeze.