Tablet adoption has been one of the most striking phenomenon of the past 30 months. But do we really know how they are used by consumers? SmartPulse gathered 15 keywords and figures to better understand tablet usage.

1. 15 Figures & Keywords
To Understand
Tablet Users

2. #1
HOME
70%
of consumer’s time spent with tablets
occurs at home
Source: Nielsen - USA

3. #2
PLAYING
70%
of U.S. tablet owners
use their device to play games
Source: comScore- USA

4. #3
TV FRIENDLY
85%
of tablet owners use their devices
while in front of the television
Source: Forrester Research - USA

5. #4
MULTI-
TASKING
40%
of Hong Kong tablet owners
use them while eating meal
Source: GfK iPanel – Hong Kong

6. #5
MULTI-
EQUIPPED
20%
of smartphone users own a tablet
Source: comScore - USA

7. #6
MULTIPLE
SCREENS
62%
of global mobile data users
now use multiple screens
Source: In Mobi

8. #7
VIDEO
58 Billion
hours of video to be seen by U.S.
tablet users on their devices in 2017
Source: TDG Consumer Research - USA

9. #8
BOOKS
60%
of U.S. tablet owners
read books on their device
Source: comScore- USA

10. #9
BANKING
44%
of U.S. tablet owners access
their bank account from their device
Source: comScore- USA

11. #10
MUSIC
50%
of U.S. tablet owners
listen to music on their device
Source: comScore- USA

12. #11
PRIME TIME
13.9
hours spent per week
by U.S. tablet users,
more frequently at night
from 7pm to 10pm
Source: Nielsen - USA

13. #12
NEWS
40%
of U.S. tablet owners read newspapers
and magazines on their device
Source: comScore- USA

14. #13
SHOPPING
39%
of U.S. tablet owners use their device
to buy physical goods
Source: comScore - USA

15. #14
SOCIAL
67%
of U.S. tablet owners use their device
to access social networks
Source: comScore- USA

16. #15
SPENDING
22%
of U.S. tablet owners spend $50 or more
per month from their device
Source: ABI Research - USA

17. #16
& beyond
INSIGHTS
Need more insights on tablet users?
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