How mobile readership is changing final


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  • Q: should I be putting something about B2B here Picture ideas istockphoto   flickr
  • Image: baby and corded phone Source: Matthew Panzarino, “There are now more iPhones sold than babies born in the world every day,” The Next Web, January 25, 2012,
  • Story: BizReport CNET Photo
  • Alternate picture: Story: BizReport CNET Photo
  • Notes: Source: Pew Research Center’s Project for Excellence in Journalism, “The Tablet Revolution: How People Use Tablets and What It Means for the Future of News,” October 25, 2011,
  • 43% of tablet news users now spend more time getting the news than they did before they had their tablet.
  • Notes: Source: Pew Research Center’s Project for Excellence in Journalism, “The Tablet Revolution: How People Use Tablets and What It Means for the Future of News,” October 25, 2011,
  • Check this, according to this there’ve been 55 Million as of 1/12 sold since launch in 2010 2011:,_Shipments_to_Reach_96_Million_Units_in_2016/ 2010 & 2015:
  • Stat Picture
  • Old tag line: Mobile is the New Window to Your Brand
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  • How mobile readership is changing final

    1. 1. The rise of mobile: v1.0 A new era in B2B marketing
    2. 2. Smartphones. Tablets.Mobile is booming. Across the globe, individuals and businesses are rapidly adopting a wide range of mobile technologies, from smartphones to tablets.
    3. 3. Mobile growth is even surpassing population growth. In January 2012, there were more iPhones sold each day than there were babies born in the world.1 1 “There are now more iPhones sold than babies born in the world every day,” The Next WebPhoto by mokra
    4. 4. In the U.S., most of the population is using mobile devices. More than 286 million American consumers are using mobile phones— 92 percent of the population.1 1“ Key Global Telecom Indicators for the World Telecommunication Service Sector,”Photo by woodleywonderworks International Telecommunication Union
    5. 5. • From December 2011 to January 2012, tablet and e-reader ownership in the U.S. has almost doubled.1 • Approximately 19 percent of all American adults now own a tablet or e-reader.2 1,2 “Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period ,” Pew Internet & American Life ProjectPhoto by The Intrepid Traveler 5
    6. 6. How arethese devices being used? 6
    7. 7. Consuming information is But how are these devices being used? among the top activities on mobile devices. 53% 59% 90% of iPad owners consume of tablet news readers news on their devices.1 say their tablet replaces of tablet owners now what they used to get consume news on the from a print newspaper tablet that they used to or magazine.2 access in other ways.31-3 “The Tablet Revolution,” 7
    8. 8. Mobile users are not just reading the news, they are collecting information that can affect their business decisions. 77% 88% of all tablet users who of those who read long consume news weekly articles end up reading consume more news than articles they were not before they had a tablet.1 initially seeking out.2Photo by Miki Yoshihito 1,2 “The Tablet Revolution,” 8
    9. 9. Your competitors know this. 9
    10. 10. People who now consume content on tablets typically consume more content than before.1Photo by Johan Larsson 1 “The Tablet Revolution,” Revolution,” 10
    11. 11. Your competitors also knowthis. 11
    12. 12. Once people have consumed information on a mobile device, they “like” it, “tweet” about it, and share it with friends and co-workers. 41% 85% of tablet news users share news of those who get news on tablets said through e-mail or social networking.1 they had talked with someone about a long article they had read there.21,2 “The Tablet Revolution,” 12
    13. 13. Your competitors know this, too.They’re probably tweeting about it.Photo by Maryland GovPics 13
    14. 14. What do these trends mean foryour B2B communications?Photo by Colin Dunn 14
    15. 15. 1 You need to place content where your customers will see it. • Your content must be ready to be consumed on —and be optimized for— mobile platforms. • Customers will expect mobile content that supplements existing print and Web materials.Photo by Nitesh Bhundia 15
    16. 16. 2 The move to mobile enables you to deliver more and richer content. • If people are consuming more information on mobile devices than other platforms, you should deliver.Photo by Chris Purcell 16
    17. 17. 3 Moving content to mobile platforms can help you promote products and facilitate sharing. • Capitalize on the rich multimedia capabilities of mobile platforms to provide a wealth of engaging content.Photo by Johan Larsson 17
    18. 18. Mobile-optimized content will reach more and morereaders. If you dont have a mobile plan in place,get one started.Photo by Paul Kroll 18
    19. 19. By establishing the approach and process forporting content to mobile platforms today, yourbusiness can prepare itself for the future. 19
    20. 20. Don’t get left behind. As your competitors develop content for mobile technologies, you need to do the same—and better. 20
    21. 21. TDA can help.Let our award-winning We can help you develop Find out more. Talk toexpertise help you make and execute a mobile us today about gettingthe move to mobile. Our marketing strategy so you your mobile marketingbroad portfolio spans can make the most of this strategy to engage buyers emerging era in businesswherever they are. communications. info@tdagroup.comAddress:800 W. El Camino Real, Suite 101 Phone: 650 919 1200Mountain View, CA 94040 Fax: 650 919 1210 21