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iMedia October Breakthrough Summit - Launch Pad Day: "Keeping Pace with the Lightening Speed of the Tablet Marketplace"

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iMedia October Breakthrough Summit - Launch Pad Day

"Keeping Pace with the Lightening Speed of the Tablet Marketplace"

John Swords, Partner and Ringleader, Circ.us

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iMedia October Breakthrough Summit - Launch Pad Day: "Keeping Pace with the Lightening Speed of the Tablet Marketplace"

  1. 1. Hot off the Pad <ul><li>John Swords </li></ul><ul><li>Partner and Ringleader </li></ul><ul><li>Circ.us </li></ul>
  2. 2. #1 - Blackberry Playbook <ul><li>http://bit.ly/cJ8dAb </li></ul><ul><li>First “professional” tablet </li></ul><ul><li>Dual core, lots of RAM, Runs Java, Flash, and Webkit </li></ul><ul><li>Early 2011 availability </li></ul><ul><li>Developers? </li></ul>
  3. 3. #2 - Apple Developing Video iAds <ul><li>http://bit.ly/cmz0d9 </li></ul><ul><li>Woo Hoo! </li></ul>
  4. 4. #3 - Revenue from Virtual Goods Higher than Mobile Advertising (Flurry) <ul><li>http://bit.ly/8YjLhT </li></ul><ul><li>Mobile virtual goods accounted for 80 percent of freemium app revenue (Sept) </li></ul><ul><li>Users respond to virtual good offers over advertising because its directly relevant to what they’re doing inside the app </li></ul>
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  6. 6. #4 - Android Spreadsheet <ul><li>http://bit.ly/cMjYmX </li></ul><ul><li>Half of the devices are 7” and 10” </li></ul><ul><li>Only a few available in 2010 </li></ul>
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  9. 9. #5 - Apple Testing NFC <ul><li>http://bit.ly/9EcNbi </li></ul><ul><li>Near field communication (NFC) </li></ul><ul><li>RFID Reader and Tag In Display </li></ul>
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  11. 11. #6 - Gartner Bullish on Tablets <ul><li>http://bit.ly/bjj4RW </li></ul><ul><li>Gartner today said tablet sales in 2010 will reach 19.5 million units this year, growing 181% to 54.8 million in 2011.  </li></ul>
  12. 12. #7 - Microsoft Windows 7 Phone: Not For Tablets <ul><li>Microsoft totally overhauled their mobile OS </li></ul><ul><li>4” screen size limitation means no tablets </li></ul>
  13. 13. #7 - Microsoft Windows 7 Phone: Not For Tablets

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