1. The
Cross-Cultural
Understanding
Project.
A high impact community
initiative
By Stephen Manallack
Author, “Soft Skills for a Flat World”
(Tata McGraw-Hill India, 2012)
Email stephen@manallack.com.au

2. Why you are an ideal fit for this cross-cultural
project.
A global business
Great cultural knowledge
Community relations expertise
Maximise a strength
Give back to community
High need in Region
Position as “Thought Leader”
© Stephen Manallack 2012

3. The Problem and The Opportunity.
The Problem
Young people are remarkably unaware of the changing
world and needs of globalisation
The Opportunity
Become a high-impact champion of global readiness
through cross-cultural understanding
© Stephen Manallack 2012

4. About Stephen Manallack.
• Author of “Soft Skills for a Flat
World” (Tata McGraw-Hill
India 2012)
• Author of 2 other books
• Cross-Cultural Trainer – India
and the West
• Trade Mission Leader
• Leadership Program Mentor,
Asialink
© Stephen Manallack 2012

5. Scope of project.
Online, print and other materials targeting
business, politics and education sectors
Start with India and the West
Follow with China and the West
Periodic release of other
countries such as Russia, Brazil,
Vietnam, Thailand etc
© Stephen Manallack 2012

6. Project Inclusions.
Function like a “virtual think tank”
Website
Online Training
Publications/Videos
White Papers (print/online)
Seminars
Speaking at Conferences/Events
Social Media
© Stephen Manallack 2012

7. Target Audience.
Schools and Universities
Business and Professions
Communities and Local Government
Other Political and Bureaucrats
Media
Trade and Export
© Stephen Manallack 2012

8. Philosophy & Approach.
Cultures are not “right” or “wrong”
Understanding = Competitiveness
Enjoy differences through understanding
Promote outward looking
Flat World = we are all “Multinationals”
Key is therefore soft skills and cultural awareness
…a competitive modern Region…
© Stephen Manallack 2012

9. Sharing findings on the minds of success.
“In a flat world we need to
know what drives success in
other cultures”
- Stephen Manallack
Now this project shares the
knowledge…
© Stephen Manallack 2012

10. The 7 Differing Culture-Based Views.
1. Absolute or Relative
2. Individual or Collective
3. Neutral Communication or Affective
4. Space or Privacy
5. Achievement or Ascription
6. Sequential Time or Synchronic
7. Inner Directed or Outer Directed
© Stephen Manallack 2012

11. Benefits for you.
 Align with global knowledge
 Position as understanding community differences
 Champion of Regional competitiveness
 Think Tank benefits without $50 million price tag
(eg Centre on China in the World)
 Possible “instant” start and impact with “Soft
Skills for a Flat World” book
© Stephen Manallack 2012

12. The Cross-Cultural Understanding
Project.
For a competitive and
globally aware
generation
© Stephen Manallack 2012