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Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Marketing Channels And Strategy For Sales Enhancement Powerpoint Presentation Slides
1. Yo u r C o m p a n y N a m e
Marketing Channels and Strategy
for Sales Enhancement
2. Agenda
2
Implementing the new sales channels in the business to gain maximum
profits
01
Preparing the plan, strategy, business model related to channel sales
and prepare the budget related to it
02
Add text here
03
Add text here
04
3. Table of Content
3
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
4. Table of Content
4
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
5. Financial Highlights from Direct Sales
5
700
800
900
0
200
400
600
800
1000
FY 18 FY 19 FY 20
Revenue (in $MM)
Gross Profit (in $MM) & Gross Profit Margin (in %)
500
600
700
20%
25%
30%
0%
10%
20%
30%
40%
0
200
400
600
800
FY 18 FY 19 FY 20
Gross Profit (in $MM) Gross Profit Margin (in %)
Net Profit (in $MM) & Net Profit Margin (in %)
150
200
250
10%
11%
12%
9%
10%
11%
12%
13%
14%
0
100
200
300
FY 18 FY 19 FY 20
Net Profit (in $MM) Net Profit Margin (in %)
This slide covers overview of the key financial highlights such as revenue, gross profit and net profit from the company’s direct sales channel.
6. Table of Content
6
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
7. Issues Related to Common Channel Sales
7
Distort channel partners with end customers
Channels are not aligned with end-user destinations
Channels do not fill the gaps in the organization
Add text here
Lack of equal treatment of the sales channels
Inadequate start up costs
Low channel margins
No targeted channel value proposition
Add text here
This slide covers the issues related to sales channel which are faced by the company i.e. not aligned, no targeted channel proposition etc.
8. Challenges Related to Channel Sales
8
This slide covers the top challenges company deals with. It includes less control, less profit, less access to customers etc.
Less Predictable Revenue
o When you have little or no influence over the sales
process, it is difficult to anticipate the revenue you will earn
o Add text here
Less Control
o Don't handle sales process directly. If a partner is mismanaging a
contract, your reps might not be able to jump in and take control
o Add text here
Less Profitable
o Your partners will be getting a piece of the pie in
exchange for bringing in and/or closing deals
o Add text here
Less Access to Customers
o To get valuable feedback you don't have direct
access to your clients anymore
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Harder to make Changes
o You need to persuade multiple teams to change,
instead of changing just one team
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Brand Risk
o This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
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o This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Challenges
Related to
Channel Sales
9. How Channels are Important to Sales Success
9
o 50% or more of revenue comes through indirect channels as per the 70% of surveyed companies.
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o 20% revenue growth from channel which is greater than overall industry growth.
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o If your distributor partner is already well established within a sector or segment, the work of creating a
brand presence is not necessary.
o Add text here
o In a low risk environment, channel partners allow you to experiment with new
customer, products, bundles, promotions and/or marketing campaigns.
o Add text here
o 50% or less of revenue through indirect channels as per the 30% of surveyed companies.
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This slide covers the importance of channel sales for the company which includes more revenue, low risk environment etc.
10. Channel Sales Effects on Business
10
This slide covers the effects of channel sales on the business which includes lower marketing cost, efficiency, easily scalable etc.
Lower Marketing
& Sales Costs
o Channel sales cost much less in depreciation as compared to operating an in-house sales
department.
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Efficient
o In the channel model, one channel sales manager will be able to work with multiple partners to help
them market the product. This reduces the need for hiring multiple salespeople.
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Easily Scalable
o Once you have a developed system and have agreed on a validated protocol, additional
collaborators can be easily brought as needed.
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Established Trust
o Channel sales help you create a brand identity with little effort,
o when your partner already has faith in your potential customers.
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Lower Risk
o Due to the lower cost and increased efficiency, channel sales
o are a relatively low-risk way to evaluate a new market and seek it out.
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Easier
Onboarding and
Service
o If you are aligning with suppliers who can provide preparation, on-boarding and customer support to
clients, you can assign the delivery process to your supplier and rely more on selling.
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Add Text Here
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11. Old vs New Sales Channel Structure
11
This slide covers the old vs new sales channel structure which includes manufacturers, agents, agent, wholesalers, retailer etc.
New Sales Channel Structure
of the Company
Manufacturer
Customers
Retailer
Wholesaler
Agent
Old Sales Channel Structure
of the Company
Manufacturer
Customers
12. Table of Content
12
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
13. Strategy for Sales Channel
13
This slide covers the issues related to sales channel which are faced by the company i.e. not aligned, no targeted channel proposition etc.
Sales
Channel
Distribution
Strategy
Products
& Services
Cost
Involved
Expected
Sales
Retail
o Selective Distribution
o Add text here
o Add product here
o Add product here
o Add cost here
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o 20% more than direct sales
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Wholesale
o Special Offering
o Add text here
o Add product here
o Add product here
o Add cost here
o Add cost here
o 30% more than direct sales
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Agent
o Add text here
o Add text here
o Add product here
o Add product here
o Add cost here
o Add cost here
o 25% more than direct sales
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Add
Channel Here
o Add text here
o Add text here
o Add product here
o Add product here
o Add cost here
o Add cost here
o Add text here
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14. Launch Plan of Channel Sales Plan (1/2)
14
This slide covers the launch plan of channel sales plan which includes idea generation, business model, customer discovery etc.
Jan Apr Jul Oct
Mar
Feb May Aug Nov
Jun Sep Dec
o Ideation
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o Business Model
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o Customer Discovery
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o Product Design
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o Launch
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o Market Planning
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o Development
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2020
15. Launch Plan of Channel Sales Plan (2/2)
15
This slide covers the launch plan timeline of channel sales plan which includes customer ideation, customer discovery, development etc.
Ideation
This slide is 100%
editable. Adapt it to
Your needs and
capture your
audience’s attention.
01
Business
Model
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editable. Adapt it to
Your needs and
capture your
audience’s attention.
02
Customer
Discovery
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editable. Adapt it to
Your needs and
capture your
audience’s attention.
03
Product
Design
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editable. Adapt it to
Your needs and
capture your
audience’s attention.
04
Development
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editable. Adapt it to
Your needs and
capture your
audience’s attention.
05
Market
Planning
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editable. Adapt it to
Your needs and
capture your
audience’s attention.
06
Launch
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editable. Adapt it to
Your needs and
capture your
audience’s attention.
07
16. Target Audience for Channel Sales Plan
16
This slide covers the target audience for channel sales plan which includes behavioral, psychographic, geographic and demographic factors.
o Age – Your text here
o Gender – Your text here
o Nationality – Your text here
o Ethnicity – Your text here
o Occupation – Your text here
o Income – Your text here
o Text here – Your text here
Demographic
o Brand Loyalty – Your text here
o Benefits Sought – Your text here
o User Status – Your text here
o Usage Rates – Your text here
o Occasion – Your text here
o Text here – Your text here
Behavioral
o Region – Your text here
o Country – Your text here
o Population – Your text here
o Text here – Your text here
Geographic
o Lifestyle – Your text here
o Personality – Your text here
o Values – Your text here
o Text here – Your text here
Psychographic
Target
Audience
17. Competition Related to Channel Sales Plan
17
This slide covers the local and global competition which includes company name, deals in, annual revenue etc.
Local Competition
Company
o Deals In:
o Annual Revenue:
o Add text here
01
Company
o Deals In:
o Annual Revenue:
o Add text here
02
Company
o Deals In:
o Annual Revenue:
o Add text here
03
Global Competition
Company
o Deals In:
o Annual Revenue:
o Add text here
01
Company
o Deals In:
o Annual Revenue:
o Add text here
02
Company
o Deals In:
o Annual Revenue:
o Add text here
03
18. Business Goals from New Sales Channel
18
This slide covers the business goals of the business for new sales channel which includes launching new product, revenue growth, traction gain etc.
SCENARIO
o Use a sales channel with a large market share and sales force. More
resources available in channel sales marketing
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o Helps to increase the revenue by 20% in single year
o Establish multiple revenue streams over multiple channels of distribution
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o Entering the new market with channel partner.
o Better chance of rapidly adapt the new market through partnerships.
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o With the help of Channel sales, company can rapidly enter the market of
more than 20 MM customers.
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BUSINESS
GOALS
Launching new product to
large size market
Revenue growth- quickly
Traction gain in new markets
Add text here
Grab large customer base
19. Target Market for Channel Sales
19
This slide covers the target markets (China, USA, Australia, UK, Japan) of the company along with the number of customers in each country
China: 35 MM
Customers
USA: 25 MM Australia: 15MM UK: 10 MM Japan: 5 MM Add text here
NOTE:
Target markets for channel sales are:
USA
25
MM
UK
10
MM
CHINA
35
MM
JAPAN
5 MM
AUSTRALIA
15
MM
GERMANY
3
MM
20. Global
Partners
o Deals In:
o Location:
o Add text here
o Deals In:
o Location:
o Add text here
o Deals In:
o Location:
o Add text here
Local
Partners
o Deals In:
o Location:
o Add text here
o Deals In:
o Location:
o Add text here
o Deals In:
o Location:
o Add text here
Partner 1 Partner 2 Partner 3
Channel Sales Local and Global Partners
20
This slide shows the local and global partners for channel sales with their names, deals in, and location.
21. Channel Sales Strategy with Goals
21
This slide covers the channel sales strategy adapted by the business with their goals which includes identifying the problem, construct plan etc.
Identify the Real
Problem
o Analyze the sales
channel, which includes:
o Strategy, Structure
and Distribution
Model
o Sizing
o Management Model
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o Evaluate present sales
channel performance
o Add text here
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Construct an Efficient
Change Plan
o Identify limitations
and inefficiency
o Define Action Plan for
Channel Sales
o Defining tasks and
timeline for channel
sales.
o Add text here
o Add text here
o Defines the latest KPIs
to be monitored to
monitor progress in
transformation.
o Specify suitable
expectations in terms of
realistic objectives for
performance.
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Enable Capabilities for
Control & Monitoring
Goal
How to Achieve
22. Table of Content
22
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
23. Implementing of Channel Sales Model
23
This slide covers the implementation of channel sales model which includes company growth and maturity, product growth, sales process maturity etc.
Company Growth
& Maturity
o Small businesses can use investors to grow their business without having to invest in recruiting a sales
team and educating them.
o Add text here
Product Growth
o If the product is still in its early stages, you may want to take full advantage of a direct connection with
your consumers so that you can quickly and efficiently determine what works, what isn't and what to
develop next.
o Add text here
Sales
Process Maturity
o Defines the different stages of the sales process, the most relevant purchasing factors, which typically
involve consumer stakeholders.
o Add text here
Sales
Process Complexity
o The longer and more complicated the sales cycle goes along similar lines, the difficult it will be for the
partners to resell. A relatively short, easy, straightforward method is ideal.
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Location
o Use a sales model within, where applicable.
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Add
Text Here
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Revenue
Essentials
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24. Channel Sales Maturity Model
24
This slide covers the channel sales maturity model which covers awareness, identification, value proposition etc.
Awareness
o Ensure that partner
sales teams know the
supplier and what is
offered
o Add text here
Identification
o Make sure partner
sales teams are able
to find opportunities
o Add text here
Value Proposition
o Ensure that partner
sales are able to
articulate the value
proposition and
answer objections
o Add text here
Independence
o Ensure that partner
sales teams can
handle a sales cycle
separately- from the
demo to closing
deals
o Add text here
Channel Seller Progression
25. 7 P’s Target Market for Channel Sales
25
This slide covers the target market with various factors for channel sales which includes place, Product, Promotion, Price etc.
o Design
o Technology
o Branding
o Value
o Quality
o Customer Service
o Add text here
Product
o Retail
o Trade Channels
o Mail Order
o Internet
o Direct Sales
o Segmented Channels
o Add text here
Place
o Strategies
o Discounts
o Positioning
o Psychological
o Loss Leader
o Add text here
o Add text here
Price
o Special offers
o Advertising
o Sales Promotion
o Direct Marketing
o Joint Ventures
o Add text here
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Promotion
o Employees
o Individuals on
Marketing Activities
o Culture
o Customer service
o Add text here
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People
o Facilities
o Interface
o Comfort
o Product Packaging
o Add text here
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Physical Evidence
o How are
services consumed?
o Customer Focus
o Research
and Development
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Process
26. Journey Map for Channel Sales
26
Join First Use
Upgrade,
Renew, Exit
Ongoing use
& Payment
Become Aware
Select Provider
o Add text here
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Buy & First usage
o Add text here
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Upgrade Phone & Service
o Add text here
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Manage Account
o Add text here
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This slide covers the journey map for channel sales which includes select provider, usage, manage accounts etc.
27. Direct and Indirect Channel Benefits and Risks
27
This slide covers the benefits and risks of direct and indirect channel which include control, higher gross margin, harder to scale etc.
Benefits Risks
o Control
o Higher gross margin
o Direct customer relationship
o Add text here
o Harder to scale
o Higher fixed costs
o Less flexible – seasonal sales
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o Can scale quickly
o Use established customer relationships
o Fill product gaps
o Companion selling opportunities
o Local support
o Add text here
o Ongoing investment in recruitment & training
o Big margin sacrifice
o Upfront MDF investment
o Loss of customer relationship & feedback
o Fighting for mindshare
o Add text here
Direct
Indirect
28. Channel Characteristics with Impact on Product
28
This slide covers the channel characteristics for direct and indirect sales channels used by the company.
Direct Direct & Indirect Indirect
o Managed sales force
o O&O distribution channel
o Add text here
o O&O vs Indirect
o Sales force +Account management
o Multi- faceted support
o Add text here
o Account manager replaces sales staff
o Add text here
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o Must create inbound leads
o Add text here
o May need to develop channel specific
versions of products
o Add text here
o Need a direct customer feedback loops
o Add text here
o Linear increase in costs
o Control over sales, brand
& pricing
o Increased customer visibility
o Add text here
o Managing channel conflict
o Limited control over sales, brand & pricing
o Add text here
o Lowest margin
o Minimal control over sales, brand & pricing
o Add text here
o Greatest reach
o Add text here
Characteristics
Cost/ Benefits
Impact to
Product strategy
29. Budget Preparation for Channel Sales Plan (1/2)
29
This slide covers the budget preparation for channel sales plan for six months which includes direct marketing, internet marketing etc.
Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Anticipated Sales Total $(000) 750 200 500 1500 1200 1500
Personnel (% of total sales) 110% 110% 110% 110% 110% 110%
Human Resources - Headcount 5 5 5 5 5 5 5
Human Resources - Cost 25.00 25.00 25.00 25.00 25.00 25.00
Add text here 0.10% 0.75 0.20 0.50 1.50 1.20 1.50
Personnel Total $(000) 25.75 25.20 25.50 26.50 26.20 26.50
Direct Marketing (% of Total Sales) 100% 100% 75% 40% 33% 25%
Telemarketing (% of Direct Sales) 100% 50% 50% 50% 50% 50%
Human Resource - Headcount 3 3 1.5 1.5 1.5 1.5 1.5
Infrastructure Support 25 10 25 10 25 10
Commission 0.10% 0.75 0.10 0.19 0.30 0.20 0.19
Add text here 25 10 25 10 25 10
Telemarketing Total $(000) 53.75 21.60 51.69 21.80 51.70 21.69
Internet Marketing (% of Direct Sales) 25% 25% 25% 25% 25% 25%
Human Resources - Headcount 1 0.25 0.25 0.25 0.25 0.25 0.25
Website Development (one- time cost) 500
Add text here 10 10 10 10 10 10
30. Budget Preparation for Channel Sales Plan (2/2)
30
This slide covers the budget preparation for channel sales plan for six months which includes direct marketing, internet marketing etc.
Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Internet Marketing Total $(000) 535.25 10.25 10.25 10.25 10.25 10.25
Direct Mail (% of Direct Sales)
Human Resources – Cost
Add text here 250 250 250 250 250 250
Direct Mail Total $(000) 1250.00 1250.00 1250.00 1250.00 1250.00 1250.00
Direct Marketing Total $(000) 1839.00 1281.85 1311.94 1282.05 1311.95 1281.94
Agent/ Broker (% of Total Sales) 10% 10% 10% 10% 10% 10%
Communication 50 50 50 50 50 50
Training 250.00 250.00 250.00 250.00 250.00 250.00
Promotions 600.00 600.00 600.00 600.00 600.00 600.00
Discounts 10.00% 7.50 2.00 5.00 15.00 12.00 15.00
Add text here 10.00% 7.50 2.00 5.00 15.00 12.00 15.00
31. Sales Channel Operating Model
31
This slide covers the operating model for sales channel which includes plan, recruit, engage etc.
Plan Recruit Engage Grow Measure
Routes-to-Market definition Ideal partner profile
Partner assessment/
Segmentation
Opportunity management Partner KPIs/ Scorecard
Channel revenue goals Recruitment goals Internal sales enablement Partner sales support Forecast management
Cross- functional alignment Recruitment training Partner management Performance management Pipeline management
Internal compensation Partner qualification Partner development
Channel conflict
management
Revenue management
Partner compensation Partner activation Add text here Add text here Add text here
Add text here Add text here Add text here Add text here Add text here
Channel
Sales
32. Steps for Better Channel Sales Strategy and Marketing Plan
32
This slide covers the steps related to better channel sales strategy and marketing plan which includes focus on brand, put customer first etc.
Create
Marketing Process
o Using social
media to
commercialize
cost-effectively
o Add text here
Focus on
Your Brand
o Make
advantage of
marketing
vendor's
resources
o Add text here
Employee the
Brand Ambassador
o Every
employee
market the
mark to the
end user
o Add
text here
Put
Customer First
o Know the
needs of the
consumers
when creating
a marketing
strategy
o Add text here
Market
Loyalty
o Promote
locally when in
doubt about
the demand
o Add text here
Social
Media Sincerity
o Using social
media to truly
support the
brand
o Add text here
Add
text here
o Add text here
o Add text here
33. Table of Content
33
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
34. Operating
Channel
If company operates in these channels, the
financials of company will be higher
Direct Sales Retail Sales Wholesaler
$ 100 MM $ 200 MM $ 300 MM
$ 50 MM $ 110 MM $ 200 MM
5 MM 10 MM 20 MM
10 MM 20 MM 30 MM
XXXX XXXX XXXX
Company Financial Comparison by Different Channels
34
This slide covers the comparison of different channels with direct sales by the company which includes net revenue, profit, total number of customers etc.
Net Profit
Net Revenue
Total Number
of customers
Total number of
products sold
Add Text Here
35. Table of Content
35
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
36. Financial Highlights After Channel Sales
36
This slide covers overview of the major financial highlights such as revenue, gross profit and net profit after successful implementation of channel sales.
Revenue (in $MM)
1000
1500
2000
0
500
1000
1500
2000
2500
FY 20 FY 21 FY 22
Gross Profit (in $MM) & Gross Profit Margin (in %)
800 1000 1200
30%
35%
40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0
500
1000
1500
FY 20 FY 21 FY 22
Net Profit (in $MM) & Net Profit Margin (in %)
300
400
550
12%
20%
25%
0%
10%
20%
30%
0
200
400
600
FY 20 FY 21 FY 22
37. Table of Content
37
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
38. ROI After Successful Channel Sales Plan
38
This slide covers the return on investment from channel sales to the company which includes increase in profit, provide adequate budget etc.
15%
22%
35%
40%
44%
50%
60%
Add text here
Add text here
Improving brand awareness
Improving lead quality
Provide adequate budget
Bringing more profits
Increasing sales revenue
39. Table of Content
39
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
40. Channel sales Plan Financials Dashboard
40
This slide covers the dashboard related to channel sales which includes growth rate, customers, net income projection etc.
Sales by Representative
0K 10K 20K 30K 40K 50K
Shelly Smith
Diego Garcia
Mike Covey
Michelle Stevens
Jody Kimbrel
Jeremy Hinkel
Jason Jones
Steph Kimball
Dob Gelson
Alan Cozza
Steve Jenkins
Inbound Leads
0
200
400
600
371 39%
Site Visitors Overview
0K
2K
4K
Site Visitors Unique Visitors Page Views
Customer Distribution
0K
200K
400K
600K
Jun Jul Aug Sep Oct Nov
30.78%
12 month top category
Revenue Growth
Customer Distribution
Standard,
67%
Startup, 14%
Grow, 14% Fireball, 4%
Standard
228
Startup
48
Grow
47
Fireball
15
76%
Add Text Here
Standard
Customers
226
Growth Rate
22.87%
Add text here
1240
Net Income vs
Projection
302.5K
52%
Top Customer Locations
High
Low
41. Icons Slide for Marketing
Channels and Strategy for Sales Enhancement
41
43. Our Mission
43
Vision
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Mission
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45. About Us
45
Target Audience
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Premium Services
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46. Comparison
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VS
Facebook Users
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North America
40%
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47. Financial
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49. Post It Notes
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50. Timeline
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