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Yo u r C o m p a n y N a m e
Marketing Channels and Strategy
for Sales Enhancement
Agenda
2
Implementing the new sales channels in the business to gain maximum
profits
01
Preparing the plan, strategy, business model related to channel sales
and prepare the budget related to it
02
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03
Add text here
04
Table of Content
3
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
Table of Content
4
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
Financial Highlights from Direct Sales
5
700
800
900
0
200
400
600
800
1000
FY 18 FY 19 FY 20
Revenue (in $MM)
Gross Profit (in $MM) & Gross Profit Margin (in %)
500
600
700
20%
25%
30%
0%
10%
20%
30%
40%
0
200
400
600
800
FY 18 FY 19 FY 20
Gross Profit (in $MM) Gross Profit Margin (in %)
Net Profit (in $MM) & Net Profit Margin (in %)
150
200
250
10%
11%
12%
9%
10%
11%
12%
13%
14%
0
100
200
300
FY 18 FY 19 FY 20
Net Profit (in $MM) Net Profit Margin (in %)
This slide covers overview of the key financial highlights such as revenue, gross profit and net profit from the company’s direct sales channel.
Table of Content
6
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
Issues Related to Common Channel Sales
7
Distort channel partners with end customers
Channels are not aligned with end-user destinations
Channels do not fill the gaps in the organization
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Lack of equal treatment of the sales channels
Inadequate start up costs
Low channel margins
No targeted channel value proposition
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This slide covers the issues related to sales channel which are faced by the company i.e. not aligned, no targeted channel proposition etc.
Challenges Related to Channel Sales
8
This slide covers the top challenges company deals with. It includes less control, less profit, less access to customers etc.
Less Predictable Revenue
o When you have little or no influence over the sales
process, it is difficult to anticipate the revenue you will earn
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Less Control
o Don't handle sales process directly. If a partner is mismanaging a
contract, your reps might not be able to jump in and take control
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Less Profitable
o Your partners will be getting a piece of the pie in
exchange for bringing in and/or closing deals
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Less Access to Customers
o To get valuable feedback you don't have direct
access to your clients anymore
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Harder to make Changes
o You need to persuade multiple teams to change,
instead of changing just one team
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Brand Risk
o This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
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needs and capture your audience's attention.
Challenges
Related to
Channel Sales
How Channels are Important to Sales Success
9
o 50% or more of revenue comes through indirect channels as per the 70% of surveyed companies.
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o 20% revenue growth from channel which is greater than overall industry growth.
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o If your distributor partner is already well established within a sector or segment, the work of creating a
brand presence is not necessary.
o Add text here
o In a low risk environment, channel partners allow you to experiment with new
customer, products, bundles, promotions and/or marketing campaigns.
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o 50% or less of revenue through indirect channels as per the 30% of surveyed companies.
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This slide covers the importance of channel sales for the company which includes more revenue, low risk environment etc.
Channel Sales Effects on Business
10
This slide covers the effects of channel sales on the business which includes lower marketing cost, efficiency, easily scalable etc.
Lower Marketing
& Sales Costs
o Channel sales cost much less in depreciation as compared to operating an in-house sales
department.
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Efficient
o In the channel model, one channel sales manager will be able to work with multiple partners to help
them market the product. This reduces the need for hiring multiple salespeople.
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Easily Scalable
o Once you have a developed system and have agreed on a validated protocol, additional
collaborators can be easily brought as needed.
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Established Trust
o Channel sales help you create a brand identity with little effort,
o when your partner already has faith in your potential customers.
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Lower Risk
o Due to the lower cost and increased efficiency, channel sales
o are a relatively low-risk way to evaluate a new market and seek it out.
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Easier
Onboarding and
Service
o If you are aligning with suppliers who can provide preparation, on-boarding and customer support to
clients, you can assign the delivery process to your supplier and rely more on selling.
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Add Text Here
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Old vs New Sales Channel Structure
11
This slide covers the old vs new sales channel structure which includes manufacturers, agents, agent, wholesalers, retailer etc.
New Sales Channel Structure
of the Company
Manufacturer
Customers
Retailer
Wholesaler
Agent
Old Sales Channel Structure
of the Company
Manufacturer
Customers
Table of Content
12
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
Strategy for Sales Channel
13
This slide covers the issues related to sales channel which are faced by the company i.e. not aligned, no targeted channel proposition etc.
Sales
Channel
Distribution
Strategy
Products
& Services
Cost
Involved
Expected
Sales
Retail
o Selective Distribution
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o Add product here
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o Add cost here
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o 20% more than direct sales
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Wholesale
o Special Offering
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o Add product here
o Add product here
o Add cost here
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o 30% more than direct sales
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Agent
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o Add product here
o Add product here
o Add cost here
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o 25% more than direct sales
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Add
Channel Here
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o Add product here
o Add product here
o Add cost here
o Add cost here
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Launch Plan of Channel Sales Plan (1/2)
14
This slide covers the launch plan of channel sales plan which includes idea generation, business model, customer discovery etc.
Jan Apr Jul Oct
Mar
Feb May Aug Nov
Jun Sep Dec
o Ideation
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o Business Model
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o Customer Discovery
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o Product Design
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o Launch
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o Market Planning
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o Development
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2020
Launch Plan of Channel Sales Plan (2/2)
15
This slide covers the launch plan timeline of channel sales plan which includes customer ideation, customer discovery, development etc.
Ideation
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editable. Adapt it to
Your needs and
capture your
audience’s attention.
01
Business
Model
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editable. Adapt it to
Your needs and
capture your
audience’s attention.
02
Customer
Discovery
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editable. Adapt it to
Your needs and
capture your
audience’s attention.
03
Product
Design
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editable. Adapt it to
Your needs and
capture your
audience’s attention.
04
Development
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editable. Adapt it to
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capture your
audience’s attention.
05
Market
Planning
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editable. Adapt it to
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capture your
audience’s attention.
06
Launch
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editable. Adapt it to
Your needs and
capture your
audience’s attention.
07
Target Audience for Channel Sales Plan
16
This slide covers the target audience for channel sales plan which includes behavioral, psychographic, geographic and demographic factors.
o Age – Your text here
o Gender – Your text here
o Nationality – Your text here
o Ethnicity – Your text here
o Occupation – Your text here
o Income – Your text here
o Text here – Your text here
Demographic
o Brand Loyalty – Your text here
o Benefits Sought – Your text here
o User Status – Your text here
o Usage Rates – Your text here
o Occasion – Your text here
o Text here – Your text here
Behavioral
o Region – Your text here
o Country – Your text here
o Population – Your text here
o Text here – Your text here
Geographic
o Lifestyle – Your text here
o Personality – Your text here
o Values – Your text here
o Text here – Your text here
Psychographic
Target
Audience
Competition Related to Channel Sales Plan
17
This slide covers the local and global competition which includes company name, deals in, annual revenue etc.
Local Competition
Company
o Deals In:
o Annual Revenue:
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01
Company
o Deals In:
o Annual Revenue:
o Add text here
02
Company
o Deals In:
o Annual Revenue:
o Add text here
03
Global Competition
Company
o Deals In:
o Annual Revenue:
o Add text here
01
Company
o Deals In:
o Annual Revenue:
o Add text here
02
Company
o Deals In:
o Annual Revenue:
o Add text here
03
Business Goals from New Sales Channel
18
This slide covers the business goals of the business for new sales channel which includes launching new product, revenue growth, traction gain etc.
SCENARIO
o Use a sales channel with a large market share and sales force. More
resources available in channel sales marketing
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o Helps to increase the revenue by 20% in single year
o Establish multiple revenue streams over multiple channels of distribution
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o Entering the new market with channel partner.
o Better chance of rapidly adapt the new market through partnerships.
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o With the help of Channel sales, company can rapidly enter the market of
more than 20 MM customers.
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BUSINESS
GOALS
Launching new product to
large size market
Revenue growth- quickly
Traction gain in new markets
Add text here
Grab large customer base
Target Market for Channel Sales
19
This slide covers the target markets (China, USA, Australia, UK, Japan) of the company along with the number of customers in each country
China: 35 MM
Customers
USA: 25 MM Australia: 15MM UK: 10 MM Japan: 5 MM Add text here
NOTE:
Target markets for channel sales are:
USA
25
MM
UK
10
MM
CHINA
35
MM
JAPAN
5 MM
AUSTRALIA
15
MM
GERMANY
3
MM
Global
Partners
o Deals In:
o Location:
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o Deals In:
o Location:
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o Deals In:
o Location:
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Local
Partners
o Deals In:
o Location:
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o Deals In:
o Location:
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o Deals In:
o Location:
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Partner 1 Partner 2 Partner 3
Channel Sales Local and Global Partners
20
This slide shows the local and global partners for channel sales with their names, deals in, and location.
Channel Sales Strategy with Goals
21
This slide covers the channel sales strategy adapted by the business with their goals which includes identifying the problem, construct plan etc.
Identify the Real
Problem
o Analyze the sales
channel, which includes:
o Strategy, Structure
and Distribution
Model
o Sizing
o Management Model
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o Evaluate present sales
channel performance
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Construct an Efficient
Change Plan
o Identify limitations
and inefficiency
o Define Action Plan for
Channel Sales
o Defining tasks and
timeline for channel
sales.
o Add text here
o Add text here
o Defines the latest KPIs
to be monitored to
monitor progress in
transformation.
o Specify suitable
expectations in terms of
realistic objectives for
performance.
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Enable Capabilities for
Control & Monitoring
Goal
How to Achieve
Table of Content
22
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
Implementing of Channel Sales Model
23
This slide covers the implementation of channel sales model which includes company growth and maturity, product growth, sales process maturity etc.
Company Growth
& Maturity
o Small businesses can use investors to grow their business without having to invest in recruiting a sales
team and educating them.
o Add text here
Product Growth
o If the product is still in its early stages, you may want to take full advantage of a direct connection with
your consumers so that you can quickly and efficiently determine what works, what isn't and what to
develop next.
o Add text here
Sales
Process Maturity
o Defines the different stages of the sales process, the most relevant purchasing factors, which typically
involve consumer stakeholders.
o Add text here
Sales
Process Complexity
o The longer and more complicated the sales cycle goes along similar lines, the difficult it will be for the
partners to resell. A relatively short, easy, straightforward method is ideal.
o Add text here
Location
o Use a sales model within, where applicable.
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Add
Text Here
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Revenue
Essentials
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Channel Sales Maturity Model
24
This slide covers the channel sales maturity model which covers awareness, identification, value proposition etc.
Awareness
o Ensure that partner
sales teams know the
supplier and what is
offered
o Add text here
Identification
o Make sure partner
sales teams are able
to find opportunities
o Add text here
Value Proposition
o Ensure that partner
sales are able to
articulate the value
proposition and
answer objections
o Add text here
Independence
o Ensure that partner
sales teams can
handle a sales cycle
separately- from the
demo to closing
deals
o Add text here
Channel Seller Progression
7 P’s Target Market for Channel Sales
25
This slide covers the target market with various factors for channel sales which includes place, Product, Promotion, Price etc.
o Design
o Technology
o Branding
o Value
o Quality
o Customer Service
o Add text here
Product
o Retail
o Trade Channels
o Mail Order
o Internet
o Direct Sales
o Segmented Channels
o Add text here
Place
o Strategies
o Discounts
o Positioning
o Psychological
o Loss Leader
o Add text here
o Add text here
Price
o Special offers
o Advertising
o Sales Promotion
o Direct Marketing
o Joint Ventures
o Add text here
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Promotion
o Employees
o Individuals on
Marketing Activities
o Culture
o Customer service
o Add text here
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People
o Facilities
o Interface
o Comfort
o Product Packaging
o Add text here
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Physical Evidence
o How are
services consumed?
o Customer Focus
o Research
and Development
o Add text here
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Process
Journey Map for Channel Sales
26
Join First Use
Upgrade,
Renew, Exit
Ongoing use
& Payment
Become Aware
Select Provider
o Add text here
o Add text here
Buy & First usage
o Add text here
o Add text here
Upgrade Phone & Service
o Add text here
o Add text here
Manage Account
o Add text here
o Add text here
This slide covers the journey map for channel sales which includes select provider, usage, manage accounts etc.
Direct and Indirect Channel Benefits and Risks
27
This slide covers the benefits and risks of direct and indirect channel which include control, higher gross margin, harder to scale etc.
Benefits Risks
o Control
o Higher gross margin
o Direct customer relationship
o Add text here
o Harder to scale
o Higher fixed costs
o Less flexible – seasonal sales
o Add text here
o Can scale quickly
o Use established customer relationships
o Fill product gaps
o Companion selling opportunities
o Local support
o Add text here
o Ongoing investment in recruitment & training
o Big margin sacrifice
o Upfront MDF investment
o Loss of customer relationship & feedback
o Fighting for mindshare
o Add text here
Direct
Indirect
Channel Characteristics with Impact on Product
28
This slide covers the channel characteristics for direct and indirect sales channels used by the company.
Direct Direct & Indirect Indirect
o Managed sales force
o O&O distribution channel
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o O&O vs Indirect
o Sales force +Account management
o Multi- faceted support
o Add text here
o Account manager replaces sales staff
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o Must create inbound leads
o Add text here
o May need to develop channel specific
versions of products
o Add text here
o Need a direct customer feedback loops
o Add text here
o Linear increase in costs
o Control over sales, brand
& pricing
o Increased customer visibility
o Add text here
o Managing channel conflict
o Limited control over sales, brand & pricing
o Add text here
o Lowest margin
o Minimal control over sales, brand & pricing
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o Greatest reach
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Characteristics
Cost/ Benefits
Impact to
Product strategy
Budget Preparation for Channel Sales Plan (1/2)
29
This slide covers the budget preparation for channel sales plan for six months which includes direct marketing, internet marketing etc.
Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Anticipated Sales Total $(000) 750 200 500 1500 1200 1500
Personnel (% of total sales) 110% 110% 110% 110% 110% 110%
Human Resources - Headcount 5 5 5 5 5 5 5
Human Resources - Cost 25.00 25.00 25.00 25.00 25.00 25.00
Add text here 0.10% 0.75 0.20 0.50 1.50 1.20 1.50
Personnel Total $(000) 25.75 25.20 25.50 26.50 26.20 26.50
Direct Marketing (% of Total Sales) 100% 100% 75% 40% 33% 25%
Telemarketing (% of Direct Sales) 100% 50% 50% 50% 50% 50%
Human Resource - Headcount 3 3 1.5 1.5 1.5 1.5 1.5
Infrastructure Support 25 10 25 10 25 10
Commission 0.10% 0.75 0.10 0.19 0.30 0.20 0.19
Add text here 25 10 25 10 25 10
Telemarketing Total $(000) 53.75 21.60 51.69 21.80 51.70 21.69
Internet Marketing (% of Direct Sales) 25% 25% 25% 25% 25% 25%
Human Resources - Headcount 1 0.25 0.25 0.25 0.25 0.25 0.25
Website Development (one- time cost) 500
Add text here 10 10 10 10 10 10
Budget Preparation for Channel Sales Plan (2/2)
30
This slide covers the budget preparation for channel sales plan for six months which includes direct marketing, internet marketing etc.
Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Internet Marketing Total $(000) 535.25 10.25 10.25 10.25 10.25 10.25
Direct Mail (% of Direct Sales)
Human Resources – Cost
Add text here 250 250 250 250 250 250
Direct Mail Total $(000) 1250.00 1250.00 1250.00 1250.00 1250.00 1250.00
Direct Marketing Total $(000) 1839.00 1281.85 1311.94 1282.05 1311.95 1281.94
Agent/ Broker (% of Total Sales) 10% 10% 10% 10% 10% 10%
Communication 50 50 50 50 50 50
Training 250.00 250.00 250.00 250.00 250.00 250.00
Promotions 600.00 600.00 600.00 600.00 600.00 600.00
Discounts 10.00% 7.50 2.00 5.00 15.00 12.00 15.00
Add text here 10.00% 7.50 2.00 5.00 15.00 12.00 15.00
Sales Channel Operating Model
31
This slide covers the operating model for sales channel which includes plan, recruit, engage etc.
Plan Recruit Engage Grow Measure
Routes-to-Market definition Ideal partner profile
Partner assessment/
Segmentation
Opportunity management Partner KPIs/ Scorecard
Channel revenue goals Recruitment goals Internal sales enablement Partner sales support Forecast management
Cross- functional alignment Recruitment training Partner management Performance management Pipeline management
Internal compensation Partner qualification Partner development
Channel conflict
management
Revenue management
Partner compensation Partner activation Add text here Add text here Add text here
Add text here Add text here Add text here Add text here Add text here
Channel
Sales
Steps for Better Channel Sales Strategy and Marketing Plan
32
This slide covers the steps related to better channel sales strategy and marketing plan which includes focus on brand, put customer first etc.
Create
Marketing Process
o Using social
media to
commercialize
cost-effectively
o Add text here
Focus on
Your Brand
o Make
advantage of
marketing
vendor's
resources
o Add text here
Employee the
Brand Ambassador
o Every
employee
market the
mark to the
end user
o Add
text here
Put
Customer First
o Know the
needs of the
consumers
when creating
a marketing
strategy
o Add text here
Market
Loyalty
o Promote
locally when in
doubt about
the demand
o Add text here
Social
Media Sincerity
o Using social
media to truly
support the
brand
o Add text here
Add
text here
o Add text here
o Add text here
Table of Content
33
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
Operating
Channel
If company operates in these channels, the
financials of company will be higher
Direct Sales Retail Sales Wholesaler
$ 100 MM $ 200 MM $ 300 MM
$ 50 MM $ 110 MM $ 200 MM
5 MM 10 MM 20 MM
10 MM 20 MM 30 MM
XXXX XXXX XXXX
Company Financial Comparison by Different Channels
34
This slide covers the comparison of different channels with direct sales by the company which includes net revenue, profit, total number of customers etc.
Net Profit
Net Revenue
Total Number
of customers
Total number of
products sold
Add Text Here
Table of Content
35
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
Financial Highlights After Channel Sales
36
This slide covers overview of the major financial highlights such as revenue, gross profit and net profit after successful implementation of channel sales.
Revenue (in $MM)
1000
1500
2000
0
500
1000
1500
2000
2500
FY 20 FY 21 FY 22
Gross Profit (in $MM) & Gross Profit Margin (in %)
800 1000 1200
30%
35%
40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0
500
1000
1500
FY 20 FY 21 FY 22
Net Profit (in $MM) & Net Profit Margin (in %)
300
400
550
12%
20%
25%
0%
10%
20%
30%
0
200
400
600
FY 20 FY 21 FY 22
Table of Content
37
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
ROI After Successful Channel Sales Plan
38
This slide covers the return on investment from channel sales to the company which includes increase in profit, provide adequate budget etc.
15%
22%
35%
40%
44%
50%
60%
Add text here
Add text here
Improving brand awareness
Improving lead quality
Provide adequate budget
Bringing more profits
Increasing sales revenue
Table of Content
39
Financial Highlights from Direct Sales
01
Channel Sales Overview
02 o Issues Related to Common Channel Sales
o Challenges of Channel Sales
o How Channels are Important to Sales Success
o Channel Sales Effects on Business
o Old vs New Sales Channel Structure
Strategy for Channel Sales
03 o Strategy for Sales Channel
o Launch Plan of Channel Sales Plan
o Target Audience for Channel Sales Plan
o Competition Related to Channel Sales Plan
o Business Goals From New Distribution Channel
o Target Market for Channel Sales
o Channel Sales Local and Global Partners
o Channel Sales Strategy with Goals
Implementation of Channel Sales
04 o Implementing a Channel Sales Model
o Channel Sales Maturity Model
o 7 P’s Target Market for Channel Sales
o Journey Map for Channel Sales
o Direct and Indirect Channel Benefits & Risks
o Channel Characteristics with Impact on Product
o Budget Preparation for Channel Sales Plan
o Sales Channel Operating Model
o Steps for Better Channel Sales Strategy and Marketing
Plan
Channel Sales Plan Financials Dashboard
08
ROI after Successful Channel Sales Plan
07
Financial Highlights after Channel Sales
06
Company Financial Comparison with
Different Channels
05
Channel sales Plan Financials Dashboard
40
This slide covers the dashboard related to channel sales which includes growth rate, customers, net income projection etc.
Sales by Representative
0K 10K 20K 30K 40K 50K
Shelly Smith
Diego Garcia
Mike Covey
Michelle Stevens
Jody Kimbrel
Jeremy Hinkel
Jason Jones
Steph Kimball
Dob Gelson
Alan Cozza
Steve Jenkins
Inbound Leads
0
200
400
600
371 39%
Site Visitors Overview
0K
2K
4K
Site Visitors Unique Visitors Page Views
Customer Distribution
0K
200K
400K
600K
Jun Jul Aug Sep Oct Nov
30.78%
12 month top category
Revenue Growth
Customer Distribution
Standard,
67%
Startup, 14%
Grow, 14% Fireball, 4%
Standard
228
Startup
48
Grow
47
Fireball
15
76%
Add Text Here
Standard
Customers
226
Growth Rate
22.87%
Add text here
1240
Net Income vs
Projection
302.5K
52%
Top Customer Locations
High
Low
Icons Slide for Marketing
Channels and Strategy for Sales Enhancement
41
42
Additional
Slides
Our Mission
43
Vision
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audience's attention.
Mission
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Goal
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audience's attention.
Katherine Reynolds
Designation
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capture your
audience's attention.
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Designation
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audience's attention.
Marquis Salazar
Designation
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editable. Adapt it to
your needs and
capture your
audience's attention.
Our Team
44
About Us
45
Target Audience
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your audience's attention.
Premium Services
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your audience's attention.
Values Client
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Comparison
46
VS
Facebook Users
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capture your audience's attention.
North America
40%
Facebook Users
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capture your audience's attention.
Africa
60%
Financial
47
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Location
48
Brazil
North America
Europe Russia
Africa
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01 02 03 04
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2016
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Marketing Channels And Strategy For Sales Enhancement Powerpoint Presentation Slides

  • 1. Yo u r C o m p a n y N a m e Marketing Channels and Strategy for Sales Enhancement
  • 2. Agenda 2 Implementing the new sales channels in the business to gain maximum profits 01 Preparing the plan, strategy, business model related to channel sales and prepare the budget related to it 02 Add text here 03 Add text here 04
  • 3. Table of Content 3 Financial Highlights from Direct Sales 01 Channel Sales Overview 02 o Issues Related to Common Channel Sales o Challenges of Channel Sales o How Channels are Important to Sales Success o Channel Sales Effects on Business o Old vs New Sales Channel Structure Strategy for Channel Sales 03 o Strategy for Sales Channel o Launch Plan of Channel Sales Plan o Target Audience for Channel Sales Plan o Competition Related to Channel Sales Plan o Business Goals From New Distribution Channel o Target Market for Channel Sales o Channel Sales Local and Global Partners o Channel Sales Strategy with Goals Implementation of Channel Sales 04 o Implementing a Channel Sales Model o Channel Sales Maturity Model o 7 P’s Target Market for Channel Sales o Journey Map for Channel Sales o Direct and Indirect Channel Benefits & Risks o Channel Characteristics with Impact on Product o Budget Preparation for Channel Sales Plan o Sales Channel Operating Model o Steps for Better Channel Sales Strategy and Marketing Plan Channel Sales Plan Financials Dashboard 08 ROI after Successful Channel Sales Plan 07 Financial Highlights after Channel Sales 06 Company Financial Comparison with Different Channels 05
  • 4. Table of Content 4 Financial Highlights from Direct Sales 01 Channel Sales Overview 02 o Issues Related to Common Channel Sales o Challenges of Channel Sales o How Channels are Important to Sales Success o Channel Sales Effects on Business o Old vs New Sales Channel Structure Strategy for Channel Sales 03 o Strategy for Sales Channel o Launch Plan of Channel Sales Plan o Target Audience for Channel Sales Plan o Competition Related to Channel Sales Plan o Business Goals From New Distribution Channel o Target Market for Channel Sales o Channel Sales Local and Global Partners o Channel Sales Strategy with Goals Implementation of Channel Sales 04 o Implementing a Channel Sales Model o Channel Sales Maturity Model o 7 P’s Target Market for Channel Sales o Journey Map for Channel Sales o Direct and Indirect Channel Benefits & Risks o Channel Characteristics with Impact on Product o Budget Preparation for Channel Sales Plan o Sales Channel Operating Model o Steps for Better Channel Sales Strategy and Marketing Plan Channel Sales Plan Financials Dashboard 08 ROI after Successful Channel Sales Plan 07 Financial Highlights after Channel Sales 06 Company Financial Comparison with Different Channels 05
  • 5. Financial Highlights from Direct Sales 5 700 800 900 0 200 400 600 800 1000 FY 18 FY 19 FY 20 Revenue (in $MM) Gross Profit (in $MM) & Gross Profit Margin (in %) 500 600 700 20% 25% 30% 0% 10% 20% 30% 40% 0 200 400 600 800 FY 18 FY 19 FY 20 Gross Profit (in $MM) Gross Profit Margin (in %) Net Profit (in $MM) & Net Profit Margin (in %) 150 200 250 10% 11% 12% 9% 10% 11% 12% 13% 14% 0 100 200 300 FY 18 FY 19 FY 20 Net Profit (in $MM) Net Profit Margin (in %) This slide covers overview of the key financial highlights such as revenue, gross profit and net profit from the company’s direct sales channel.
  • 6. Table of Content 6 Financial Highlights from Direct Sales 01 Channel Sales Overview 02 o Issues Related to Common Channel Sales o Challenges of Channel Sales o How Channels are Important to Sales Success o Channel Sales Effects on Business o Old vs New Sales Channel Structure Strategy for Channel Sales 03 o Strategy for Sales Channel o Launch Plan of Channel Sales Plan o Target Audience for Channel Sales Plan o Competition Related to Channel Sales Plan o Business Goals From New Distribution Channel o Target Market for Channel Sales o Channel Sales Local and Global Partners o Channel Sales Strategy with Goals Implementation of Channel Sales 04 o Implementing a Channel Sales Model o Channel Sales Maturity Model o 7 P’s Target Market for Channel Sales o Journey Map for Channel Sales o Direct and Indirect Channel Benefits & Risks o Channel Characteristics with Impact on Product o Budget Preparation for Channel Sales Plan o Sales Channel Operating Model o Steps for Better Channel Sales Strategy and Marketing Plan Channel Sales Plan Financials Dashboard 08 ROI after Successful Channel Sales Plan 07 Financial Highlights after Channel Sales 06 Company Financial Comparison with Different Channels 05
  • 7. Issues Related to Common Channel Sales 7 Distort channel partners with end customers Channels are not aligned with end-user destinations Channels do not fill the gaps in the organization Add text here Lack of equal treatment of the sales channels Inadequate start up costs Low channel margins No targeted channel value proposition Add text here This slide covers the issues related to sales channel which are faced by the company i.e. not aligned, no targeted channel proposition etc.
  • 8. Challenges Related to Channel Sales 8 This slide covers the top challenges company deals with. It includes less control, less profit, less access to customers etc. Less Predictable Revenue o When you have little or no influence over the sales process, it is difficult to anticipate the revenue you will earn o Add text here Less Control o Don't handle sales process directly. If a partner is mismanaging a contract, your reps might not be able to jump in and take control o Add text here Less Profitable o Your partners will be getting a piece of the pie in exchange for bringing in and/or closing deals o Add text here Less Access to Customers o To get valuable feedback you don't have direct access to your clients anymore o Add text here Harder to make Changes o You need to persuade multiple teams to change, instead of changing just one team o Add text here Brand Risk o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add Text Here o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Challenges Related to Channel Sales
  • 9. How Channels are Important to Sales Success 9 o 50% or more of revenue comes through indirect channels as per the 70% of surveyed companies. o Add text here o 20% revenue growth from channel which is greater than overall industry growth. o Add text here o If your distributor partner is already well established within a sector or segment, the work of creating a brand presence is not necessary. o Add text here o In a low risk environment, channel partners allow you to experiment with new customer, products, bundles, promotions and/or marketing campaigns. o Add text here o 50% or less of revenue through indirect channels as per the 30% of surveyed companies. o Add text here o Add text here o Add text here This slide covers the importance of channel sales for the company which includes more revenue, low risk environment etc.
  • 10. Channel Sales Effects on Business 10 This slide covers the effects of channel sales on the business which includes lower marketing cost, efficiency, easily scalable etc. Lower Marketing & Sales Costs o Channel sales cost much less in depreciation as compared to operating an in-house sales department. o Add text here Efficient o In the channel model, one channel sales manager will be able to work with multiple partners to help them market the product. This reduces the need for hiring multiple salespeople. o Add text here Easily Scalable o Once you have a developed system and have agreed on a validated protocol, additional collaborators can be easily brought as needed. o Add text here Established Trust o Channel sales help you create a brand identity with little effort, o when your partner already has faith in your potential customers. o Add text here Lower Risk o Due to the lower cost and increased efficiency, channel sales o are a relatively low-risk way to evaluate a new market and seek it out. o Add text here Easier Onboarding and Service o If you are aligning with suppliers who can provide preparation, on-boarding and customer support to clients, you can assign the delivery process to your supplier and rely more on selling. o Add text here Add Text Here o Add text here o Add text here
  • 11. Old vs New Sales Channel Structure 11 This slide covers the old vs new sales channel structure which includes manufacturers, agents, agent, wholesalers, retailer etc. New Sales Channel Structure of the Company Manufacturer Customers Retailer Wholesaler Agent Old Sales Channel Structure of the Company Manufacturer Customers
  • 12. Table of Content 12 Financial Highlights from Direct Sales 01 Channel Sales Overview 02 o Issues Related to Common Channel Sales o Challenges of Channel Sales o How Channels are Important to Sales Success o Channel Sales Effects on Business o Old vs New Sales Channel Structure Strategy for Channel Sales 03 o Strategy for Sales Channel o Launch Plan of Channel Sales Plan o Target Audience for Channel Sales Plan o Competition Related to Channel Sales Plan o Business Goals From New Distribution Channel o Target Market for Channel Sales o Channel Sales Local and Global Partners o Channel Sales Strategy with Goals Implementation of Channel Sales 04 o Implementing a Channel Sales Model o Channel Sales Maturity Model o 7 P’s Target Market for Channel Sales o Journey Map for Channel Sales o Direct and Indirect Channel Benefits & Risks o Channel Characteristics with Impact on Product o Budget Preparation for Channel Sales Plan o Sales Channel Operating Model o Steps for Better Channel Sales Strategy and Marketing Plan Channel Sales Plan Financials Dashboard 08 ROI after Successful Channel Sales Plan 07 Financial Highlights after Channel Sales 06 Company Financial Comparison with Different Channels 05
  • 13. Strategy for Sales Channel 13 This slide covers the issues related to sales channel which are faced by the company i.e. not aligned, no targeted channel proposition etc. Sales Channel Distribution Strategy Products & Services Cost Involved Expected Sales Retail o Selective Distribution o Add text here o Add product here o Add product here o Add cost here o Add cost here o 20% more than direct sales o Add text here Wholesale o Special Offering o Add text here o Add product here o Add product here o Add cost here o Add cost here o 30% more than direct sales o Add text here Agent o Add text here o Add text here o Add product here o Add product here o Add cost here o Add cost here o 25% more than direct sales o Add text here Add Channel Here o Add text here o Add text here o Add product here o Add product here o Add cost here o Add cost here o Add text here o Add text here
  • 14. Launch Plan of Channel Sales Plan (1/2) 14 This slide covers the launch plan of channel sales plan which includes idea generation, business model, customer discovery etc. Jan Apr Jul Oct Mar Feb May Aug Nov Jun Sep Dec o Ideation o Add text here o Business Model o Add text here o Add text here o Add text here o Add text here o Add text here o Customer Discovery o Add text here o Add text here o Add text here o Product Design o Add text here o Launch o Add text here o Add text here o Add text here o Add text here o Add text here o Market Planning o Add text here o Development o Add text here 2020
  • 15. Launch Plan of Channel Sales Plan (2/2) 15 This slide covers the launch plan timeline of channel sales plan which includes customer ideation, customer discovery, development etc. Ideation This slide is 100% editable. Adapt it to Your needs and capture your audience’s attention. 01 Business Model This slide is 100% editable. Adapt it to Your needs and capture your audience’s attention. 02 Customer Discovery This slide is 100% editable. Adapt it to Your needs and capture your audience’s attention. 03 Product Design This slide is 100% editable. Adapt it to Your needs and capture your audience’s attention. 04 Development This slide is 100% editable. Adapt it to Your needs and capture your audience’s attention. 05 Market Planning This slide is 100% editable. Adapt it to Your needs and capture your audience’s attention. 06 Launch This slide is 100% editable. Adapt it to Your needs and capture your audience’s attention. 07
  • 16. Target Audience for Channel Sales Plan 16 This slide covers the target audience for channel sales plan which includes behavioral, psychographic, geographic and demographic factors. o Age – Your text here o Gender – Your text here o Nationality – Your text here o Ethnicity – Your text here o Occupation – Your text here o Income – Your text here o Text here – Your text here Demographic o Brand Loyalty – Your text here o Benefits Sought – Your text here o User Status – Your text here o Usage Rates – Your text here o Occasion – Your text here o Text here – Your text here Behavioral o Region – Your text here o Country – Your text here o Population – Your text here o Text here – Your text here Geographic o Lifestyle – Your text here o Personality – Your text here o Values – Your text here o Text here – Your text here Psychographic Target Audience
  • 17. Competition Related to Channel Sales Plan 17 This slide covers the local and global competition which includes company name, deals in, annual revenue etc. Local Competition Company o Deals In: o Annual Revenue: o Add text here 01 Company o Deals In: o Annual Revenue: o Add text here 02 Company o Deals In: o Annual Revenue: o Add text here 03 Global Competition Company o Deals In: o Annual Revenue: o Add text here 01 Company o Deals In: o Annual Revenue: o Add text here 02 Company o Deals In: o Annual Revenue: o Add text here 03
  • 18. Business Goals from New Sales Channel 18 This slide covers the business goals of the business for new sales channel which includes launching new product, revenue growth, traction gain etc. SCENARIO o Use a sales channel with a large market share and sales force. More resources available in channel sales marketing o Add text here o Helps to increase the revenue by 20% in single year o Establish multiple revenue streams over multiple channels of distribution o Add text here o Entering the new market with channel partner. o Better chance of rapidly adapt the new market through partnerships. o Add text here o With the help of Channel sales, company can rapidly enter the market of more than 20 MM customers. o Add text here o Add text here BUSINESS GOALS Launching new product to large size market Revenue growth- quickly Traction gain in new markets Add text here Grab large customer base
  • 19. Target Market for Channel Sales 19 This slide covers the target markets (China, USA, Australia, UK, Japan) of the company along with the number of customers in each country China: 35 MM Customers USA: 25 MM Australia: 15MM UK: 10 MM Japan: 5 MM Add text here NOTE: Target markets for channel sales are: USA 25 MM UK 10 MM CHINA 35 MM JAPAN 5 MM AUSTRALIA 15 MM GERMANY 3 MM
  • 20. Global Partners o Deals In: o Location: o Add text here o Deals In: o Location: o Add text here o Deals In: o Location: o Add text here Local Partners o Deals In: o Location: o Add text here o Deals In: o Location: o Add text here o Deals In: o Location: o Add text here Partner 1 Partner 2 Partner 3 Channel Sales Local and Global Partners 20 This slide shows the local and global partners for channel sales with their names, deals in, and location.
  • 21. Channel Sales Strategy with Goals 21 This slide covers the channel sales strategy adapted by the business with their goals which includes identifying the problem, construct plan etc. Identify the Real Problem o Analyze the sales channel, which includes: o Strategy, Structure and Distribution Model o Sizing o Management Model o Add text here o Evaluate present sales channel performance o Add text here o Add text here Construct an Efficient Change Plan o Identify limitations and inefficiency o Define Action Plan for Channel Sales o Defining tasks and timeline for channel sales. o Add text here o Add text here o Defines the latest KPIs to be monitored to monitor progress in transformation. o Specify suitable expectations in terms of realistic objectives for performance. o Add text here Enable Capabilities for Control & Monitoring Goal How to Achieve
  • 22. Table of Content 22 Financial Highlights from Direct Sales 01 Channel Sales Overview 02 o Issues Related to Common Channel Sales o Challenges of Channel Sales o How Channels are Important to Sales Success o Channel Sales Effects on Business o Old vs New Sales Channel Structure Strategy for Channel Sales 03 o Strategy for Sales Channel o Launch Plan of Channel Sales Plan o Target Audience for Channel Sales Plan o Competition Related to Channel Sales Plan o Business Goals From New Distribution Channel o Target Market for Channel Sales o Channel Sales Local and Global Partners o Channel Sales Strategy with Goals Implementation of Channel Sales 04 o Implementing a Channel Sales Model o Channel Sales Maturity Model o 7 P’s Target Market for Channel Sales o Journey Map for Channel Sales o Direct and Indirect Channel Benefits & Risks o Channel Characteristics with Impact on Product o Budget Preparation for Channel Sales Plan o Sales Channel Operating Model o Steps for Better Channel Sales Strategy and Marketing Plan Channel Sales Plan Financials Dashboard 08 ROI after Successful Channel Sales Plan 07 Financial Highlights after Channel Sales 06 Company Financial Comparison with Different Channels 05
  • 23. Implementing of Channel Sales Model 23 This slide covers the implementation of channel sales model which includes company growth and maturity, product growth, sales process maturity etc. Company Growth & Maturity o Small businesses can use investors to grow their business without having to invest in recruiting a sales team and educating them. o Add text here Product Growth o If the product is still in its early stages, you may want to take full advantage of a direct connection with your consumers so that you can quickly and efficiently determine what works, what isn't and what to develop next. o Add text here Sales Process Maturity o Defines the different stages of the sales process, the most relevant purchasing factors, which typically involve consumer stakeholders. o Add text here Sales Process Complexity o The longer and more complicated the sales cycle goes along similar lines, the difficult it will be for the partners to resell. A relatively short, easy, straightforward method is ideal. o Add text here Location o Use a sales model within, where applicable. o Add text here Add Text Here o Add text here o Add text here Revenue Essentials o Add text here o Add text here
  • 24. Channel Sales Maturity Model 24 This slide covers the channel sales maturity model which covers awareness, identification, value proposition etc. Awareness o Ensure that partner sales teams know the supplier and what is offered o Add text here Identification o Make sure partner sales teams are able to find opportunities o Add text here Value Proposition o Ensure that partner sales are able to articulate the value proposition and answer objections o Add text here Independence o Ensure that partner sales teams can handle a sales cycle separately- from the demo to closing deals o Add text here Channel Seller Progression
  • 25. 7 P’s Target Market for Channel Sales 25 This slide covers the target market with various factors for channel sales which includes place, Product, Promotion, Price etc. o Design o Technology o Branding o Value o Quality o Customer Service o Add text here Product o Retail o Trade Channels o Mail Order o Internet o Direct Sales o Segmented Channels o Add text here Place o Strategies o Discounts o Positioning o Psychological o Loss Leader o Add text here o Add text here Price o Special offers o Advertising o Sales Promotion o Direct Marketing o Joint Ventures o Add text here o Add text here Promotion o Employees o Individuals on Marketing Activities o Culture o Customer service o Add text here o Add text here o Add text here People o Facilities o Interface o Comfort o Product Packaging o Add text here o Add text here o Add text here Physical Evidence o How are services consumed? o Customer Focus o Research and Development o Add text here o Add text here o Add text here o Add text here Process
  • 26. Journey Map for Channel Sales 26 Join First Use Upgrade, Renew, Exit Ongoing use & Payment Become Aware Select Provider o Add text here o Add text here Buy & First usage o Add text here o Add text here Upgrade Phone & Service o Add text here o Add text here Manage Account o Add text here o Add text here This slide covers the journey map for channel sales which includes select provider, usage, manage accounts etc.
  • 27. Direct and Indirect Channel Benefits and Risks 27 This slide covers the benefits and risks of direct and indirect channel which include control, higher gross margin, harder to scale etc. Benefits Risks o Control o Higher gross margin o Direct customer relationship o Add text here o Harder to scale o Higher fixed costs o Less flexible – seasonal sales o Add text here o Can scale quickly o Use established customer relationships o Fill product gaps o Companion selling opportunities o Local support o Add text here o Ongoing investment in recruitment & training o Big margin sacrifice o Upfront MDF investment o Loss of customer relationship & feedback o Fighting for mindshare o Add text here Direct Indirect
  • 28. Channel Characteristics with Impact on Product 28 This slide covers the channel characteristics for direct and indirect sales channels used by the company. Direct Direct & Indirect Indirect o Managed sales force o O&O distribution channel o Add text here o O&O vs Indirect o Sales force +Account management o Multi- faceted support o Add text here o Account manager replaces sales staff o Add text here o Add text here o Must create inbound leads o Add text here o May need to develop channel specific versions of products o Add text here o Need a direct customer feedback loops o Add text here o Linear increase in costs o Control over sales, brand & pricing o Increased customer visibility o Add text here o Managing channel conflict o Limited control over sales, brand & pricing o Add text here o Lowest margin o Minimal control over sales, brand & pricing o Add text here o Greatest reach o Add text here Characteristics Cost/ Benefits Impact to Product strategy
  • 29. Budget Preparation for Channel Sales Plan (1/2) 29 This slide covers the budget preparation for channel sales plan for six months which includes direct marketing, internet marketing etc. Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Anticipated Sales Total $(000) 750 200 500 1500 1200 1500 Personnel (% of total sales) 110% 110% 110% 110% 110% 110% Human Resources - Headcount 5 5 5 5 5 5 5 Human Resources - Cost 25.00 25.00 25.00 25.00 25.00 25.00 Add text here 0.10% 0.75 0.20 0.50 1.50 1.20 1.50 Personnel Total $(000) 25.75 25.20 25.50 26.50 26.20 26.50 Direct Marketing (% of Total Sales) 100% 100% 75% 40% 33% 25% Telemarketing (% of Direct Sales) 100% 50% 50% 50% 50% 50% Human Resource - Headcount 3 3 1.5 1.5 1.5 1.5 1.5 Infrastructure Support 25 10 25 10 25 10 Commission 0.10% 0.75 0.10 0.19 0.30 0.20 0.19 Add text here 25 10 25 10 25 10 Telemarketing Total $(000) 53.75 21.60 51.69 21.80 51.70 21.69 Internet Marketing (% of Direct Sales) 25% 25% 25% 25% 25% 25% Human Resources - Headcount 1 0.25 0.25 0.25 0.25 0.25 0.25 Website Development (one- time cost) 500 Add text here 10 10 10 10 10 10
  • 30. Budget Preparation for Channel Sales Plan (2/2) 30 This slide covers the budget preparation for channel sales plan for six months which includes direct marketing, internet marketing etc. Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Internet Marketing Total $(000) 535.25 10.25 10.25 10.25 10.25 10.25 Direct Mail (% of Direct Sales) Human Resources – Cost Add text here 250 250 250 250 250 250 Direct Mail Total $(000) 1250.00 1250.00 1250.00 1250.00 1250.00 1250.00 Direct Marketing Total $(000) 1839.00 1281.85 1311.94 1282.05 1311.95 1281.94 Agent/ Broker (% of Total Sales) 10% 10% 10% 10% 10% 10% Communication 50 50 50 50 50 50 Training 250.00 250.00 250.00 250.00 250.00 250.00 Promotions 600.00 600.00 600.00 600.00 600.00 600.00 Discounts 10.00% 7.50 2.00 5.00 15.00 12.00 15.00 Add text here 10.00% 7.50 2.00 5.00 15.00 12.00 15.00
  • 31. Sales Channel Operating Model 31 This slide covers the operating model for sales channel which includes plan, recruit, engage etc. Plan Recruit Engage Grow Measure Routes-to-Market definition Ideal partner profile Partner assessment/ Segmentation Opportunity management Partner KPIs/ Scorecard Channel revenue goals Recruitment goals Internal sales enablement Partner sales support Forecast management Cross- functional alignment Recruitment training Partner management Performance management Pipeline management Internal compensation Partner qualification Partner development Channel conflict management Revenue management Partner compensation Partner activation Add text here Add text here Add text here Add text here Add text here Add text here Add text here Add text here Channel Sales
  • 32. Steps for Better Channel Sales Strategy and Marketing Plan 32 This slide covers the steps related to better channel sales strategy and marketing plan which includes focus on brand, put customer first etc. Create Marketing Process o Using social media to commercialize cost-effectively o Add text here Focus on Your Brand o Make advantage of marketing vendor's resources o Add text here Employee the Brand Ambassador o Every employee market the mark to the end user o Add text here Put Customer First o Know the needs of the consumers when creating a marketing strategy o Add text here Market Loyalty o Promote locally when in doubt about the demand o Add text here Social Media Sincerity o Using social media to truly support the brand o Add text here Add text here o Add text here o Add text here
  • 33. Table of Content 33 Financial Highlights from Direct Sales 01 Channel Sales Overview 02 o Issues Related to Common Channel Sales o Challenges of Channel Sales o How Channels are Important to Sales Success o Channel Sales Effects on Business o Old vs New Sales Channel Structure Strategy for Channel Sales 03 o Strategy for Sales Channel o Launch Plan of Channel Sales Plan o Target Audience for Channel Sales Plan o Competition Related to Channel Sales Plan o Business Goals From New Distribution Channel o Target Market for Channel Sales o Channel Sales Local and Global Partners o Channel Sales Strategy with Goals Implementation of Channel Sales 04 o Implementing a Channel Sales Model o Channel Sales Maturity Model o 7 P’s Target Market for Channel Sales o Journey Map for Channel Sales o Direct and Indirect Channel Benefits & Risks o Channel Characteristics with Impact on Product o Budget Preparation for Channel Sales Plan o Sales Channel Operating Model o Steps for Better Channel Sales Strategy and Marketing Plan Channel Sales Plan Financials Dashboard 08 ROI after Successful Channel Sales Plan 07 Financial Highlights after Channel Sales 06 Company Financial Comparison with Different Channels 05
  • 34. Operating Channel If company operates in these channels, the financials of company will be higher Direct Sales Retail Sales Wholesaler $ 100 MM $ 200 MM $ 300 MM $ 50 MM $ 110 MM $ 200 MM 5 MM 10 MM 20 MM 10 MM 20 MM 30 MM XXXX XXXX XXXX Company Financial Comparison by Different Channels 34 This slide covers the comparison of different channels with direct sales by the company which includes net revenue, profit, total number of customers etc. Net Profit Net Revenue Total Number of customers Total number of products sold Add Text Here
  • 35. Table of Content 35 Financial Highlights from Direct Sales 01 Channel Sales Overview 02 o Issues Related to Common Channel Sales o Challenges of Channel Sales o How Channels are Important to Sales Success o Channel Sales Effects on Business o Old vs New Sales Channel Structure Strategy for Channel Sales 03 o Strategy for Sales Channel o Launch Plan of Channel Sales Plan o Target Audience for Channel Sales Plan o Competition Related to Channel Sales Plan o Business Goals From New Distribution Channel o Target Market for Channel Sales o Channel Sales Local and Global Partners o Channel Sales Strategy with Goals Implementation of Channel Sales 04 o Implementing a Channel Sales Model o Channel Sales Maturity Model o 7 P’s Target Market for Channel Sales o Journey Map for Channel Sales o Direct and Indirect Channel Benefits & Risks o Channel Characteristics with Impact on Product o Budget Preparation for Channel Sales Plan o Sales Channel Operating Model o Steps for Better Channel Sales Strategy and Marketing Plan Channel Sales Plan Financials Dashboard 08 ROI after Successful Channel Sales Plan 07 Financial Highlights after Channel Sales 06 Company Financial Comparison with Different Channels 05
  • 36. Financial Highlights After Channel Sales 36 This slide covers overview of the major financial highlights such as revenue, gross profit and net profit after successful implementation of channel sales. Revenue (in $MM) 1000 1500 2000 0 500 1000 1500 2000 2500 FY 20 FY 21 FY 22 Gross Profit (in $MM) & Gross Profit Margin (in %) 800 1000 1200 30% 35% 40% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 0 500 1000 1500 FY 20 FY 21 FY 22 Net Profit (in $MM) & Net Profit Margin (in %) 300 400 550 12% 20% 25% 0% 10% 20% 30% 0 200 400 600 FY 20 FY 21 FY 22
  • 37. Table of Content 37 Financial Highlights from Direct Sales 01 Channel Sales Overview 02 o Issues Related to Common Channel Sales o Challenges of Channel Sales o How Channels are Important to Sales Success o Channel Sales Effects on Business o Old vs New Sales Channel Structure Strategy for Channel Sales 03 o Strategy for Sales Channel o Launch Plan of Channel Sales Plan o Target Audience for Channel Sales Plan o Competition Related to Channel Sales Plan o Business Goals From New Distribution Channel o Target Market for Channel Sales o Channel Sales Local and Global Partners o Channel Sales Strategy with Goals Implementation of Channel Sales 04 o Implementing a Channel Sales Model o Channel Sales Maturity Model o 7 P’s Target Market for Channel Sales o Journey Map for Channel Sales o Direct and Indirect Channel Benefits & Risks o Channel Characteristics with Impact on Product o Budget Preparation for Channel Sales Plan o Sales Channel Operating Model o Steps for Better Channel Sales Strategy and Marketing Plan Channel Sales Plan Financials Dashboard 08 ROI after Successful Channel Sales Plan 07 Financial Highlights after Channel Sales 06 Company Financial Comparison with Different Channels 05
  • 38. ROI After Successful Channel Sales Plan 38 This slide covers the return on investment from channel sales to the company which includes increase in profit, provide adequate budget etc. 15% 22% 35% 40% 44% 50% 60% Add text here Add text here Improving brand awareness Improving lead quality Provide adequate budget Bringing more profits Increasing sales revenue
  • 39. Table of Content 39 Financial Highlights from Direct Sales 01 Channel Sales Overview 02 o Issues Related to Common Channel Sales o Challenges of Channel Sales o How Channels are Important to Sales Success o Channel Sales Effects on Business o Old vs New Sales Channel Structure Strategy for Channel Sales 03 o Strategy for Sales Channel o Launch Plan of Channel Sales Plan o Target Audience for Channel Sales Plan o Competition Related to Channel Sales Plan o Business Goals From New Distribution Channel o Target Market for Channel Sales o Channel Sales Local and Global Partners o Channel Sales Strategy with Goals Implementation of Channel Sales 04 o Implementing a Channel Sales Model o Channel Sales Maturity Model o 7 P’s Target Market for Channel Sales o Journey Map for Channel Sales o Direct and Indirect Channel Benefits & Risks o Channel Characteristics with Impact on Product o Budget Preparation for Channel Sales Plan o Sales Channel Operating Model o Steps for Better Channel Sales Strategy and Marketing Plan Channel Sales Plan Financials Dashboard 08 ROI after Successful Channel Sales Plan 07 Financial Highlights after Channel Sales 06 Company Financial Comparison with Different Channels 05
  • 40. Channel sales Plan Financials Dashboard 40 This slide covers the dashboard related to channel sales which includes growth rate, customers, net income projection etc. Sales by Representative 0K 10K 20K 30K 40K 50K Shelly Smith Diego Garcia Mike Covey Michelle Stevens Jody Kimbrel Jeremy Hinkel Jason Jones Steph Kimball Dob Gelson Alan Cozza Steve Jenkins Inbound Leads 0 200 400 600 371 39% Site Visitors Overview 0K 2K 4K Site Visitors Unique Visitors Page Views Customer Distribution 0K 200K 400K 600K Jun Jul Aug Sep Oct Nov 30.78% 12 month top category Revenue Growth Customer Distribution Standard, 67% Startup, 14% Grow, 14% Fireball, 4% Standard 228 Startup 48 Grow 47 Fireball 15 76% Add Text Here Standard Customers 226 Growth Rate 22.87% Add text here 1240 Net Income vs Projection 302.5K 52% Top Customer Locations High Low
  • 41. Icons Slide for Marketing Channels and Strategy for Sales Enhancement 41
  • 43. Our Mission 43 Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 44. Katherine Reynolds Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Aniyah Peters Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marquis Salazar Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Team 44
  • 45. About Us 45 Target Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premium Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 46. Comparison 46 VS Facebook Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention. North America 40% Facebook Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Africa 60%
  • 47. Financial 47 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Minimum 60%
  • 48. Location 48 Brazil North America Europe Russia Africa This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 49. Post It Notes 49 01 02 03 04 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 50. Timeline 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 2017 2018 2019 2020 2021
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