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1. Business Model
For Startups
Company
Your company name

2. Executive Summary2
01
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Problem
03
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Market
02
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Solution
04
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Mission

3. Market Insights3
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2015
2016
2017
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Insight 1
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Insight 2
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audience’s attention.
Insight 3

4. Market Insights4
Target
Market
Market
share
Serviceable
available market
(SAM)
Total available
market (TAM)
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Total available market
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audience’s attention.
Serviceable available market
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Your target market
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Your market share

5. What We Offer5
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Text
Here
Text
Here
Text
Here
Text
Here
Text
Here

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What We Offer6

7. 7
-100 0 100 200 300 400
2014
2015
2016
2017
In dollar
▪ Sales
▪ Net profit
▪ Gross profit
Projected Key Financials

8. Projected Key Financials8
0
25
50
75
100
2014 2015 2016 2017
▪ Sales
▪ Net profit
▪ Gross profit

9. Our Keys To Success9
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10. Our Keys To Success10
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11. 11 Our Objectives
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12. 12
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Our Strategic
Positioning

13. 13
Our Strategic
Positioning
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Our
Mission

15. 15
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About The
Company

16. 16
Designer
Mary Finder
CEO
John Parker
Financial advisor
Tom Smith
Editor
Lily Albert
Manager
Rozy Albert
Management Team

17. Management Team17
Manager
Lily Albert
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Skill one
Skill two
Designer
John Parker
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Skill one
Skill two

18. Start Up Summary18
$ 900
The cost to open
our company
$386
Invested by
Investor 1
$214
Invested by
Investor 2
$300
Invested by
Investor 3

19. Geographic Segmentation19
50%
15%
10%
25%
The cost to open
our company
Invested
by Investor
1: $30,000
Loan:
$14,000
Invested by
Investor 2: $8,000
Invested by
founders:
$48,000

20. Start Up Expenses20
Startup Expenses
Legal TBA
Occupancy (rent & loan) $3,000
Brochures $150
Consultants $2,000
Insurance $800
Utilities $500
Research and development $1,000
Advertising (opening) $600
Loan payoffs $15,000
Licenses and permits $500
Other $4,000
Total start-up expense $31,000

21. Assets And Liabilities Statement21
Balance Sheet 2015 2016 2017
Assets
Current assets $30,475 $31,874 $42,664
Total current assets $43,226 $44,746 $45,975
Long term assets $58,887 $59,573 $60,937
Total long term assets
Total assets
Liabilities and capital
Current liabilities $30,475 $31,874 $42,664
Subtotal current liabilities $43,226 $44,746 $45,975
Total liabilities $58,887 $59,573 $60,937
Total capital $30,475 $31,874 $42,664
Total liabilities and capital $43,226 $44,746 $45,975
Net worth: $43,226 $44,746 $45,975

22. Financial Predictions22
86%71%62%50%
2014
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23. 23
Financial Predictions
-$100
-$80
-$60
-$40
-$20
$0
$20
$40
$60
$80
$100
FY01 FY02 FY03 FY04
Monthly
Breakeven
Aggregate
Breakeven
▪ Revenue ▪ Expenses ▪ Aggregate net income

24. 24
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Our Product
And Services

25. Our Product And Services25
Product 1
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26. Understanding The Marketplace And Consumer Needs26
Self actualization needs
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Social needs
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Safety needs
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Physiological needs
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27. Understanding The Marketplace And Consumer Needs27
Customers won’t
know what they
want until they
see it.
It is impossible
to ever know all
the customers’
needs.
Customers have
latent needs; needs
they don’t even
know they have.
Customers’
needs change
quickly over
time.
Customers
struggle to
articulate their
needs.

28. Customer Value Proposition Ladder28
Emotional
benefits
Rational
benefits
Target and
insights
Brand features
Emotional
benefits 4
Product
features 2
Rational benefits
3
Define consumer
1

29. Value Proposition Canvas29
Customer
Wants Fears
Needs
Substitutes
Product
Company:
Company:
Ideal customer:
Features
Experience
Benefits

30. Market Analysis Summary30
13% 18% 25%
21% 28% 30%
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31. Industry Snapshot31
$9.1bn
Revenue
4.9%
Annual Growth 07-12
3.1%
Annual Growth 12-17
$1.4bn
Profit
$2.4bn
Wages
198
Business
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY01 FY02 FY03 FY04 FY05 FY06
▪ Employment
▪ Revenue
Revenue vs. employment growth
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY01 FY02 FY03 FY04 FY05 FY06
▪ Product 1
Private investment in computers and software

32. 32
$896
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Billion
$584
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Billion
$789
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Billion
$557
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Billion
Industry Snapshot

33. Our Target Market33
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Text Here
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34. Our Target Market34
Occupation
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Location
Gender
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Age
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Values
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?

35. Market Size35
TAM ➢ Total Available Market
SAM ➢ Serviceable Available Market
TM ➢ Target Market
Market
Type
Market
Size
Competitive
Analysis
▪ How big is the market?
▪ Is to Worth Solving?
▪ Who am I competing with?
▪ Where am I selling?

36. Ideal Customer Profile & Criteria36
Ideal
Customer
Next best
Customer
Opportunistic
Customer This slide is 100% editable. Adapt it to your
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01
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02
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03

37. Market Segmentation37
▪ Countries
▪ Nations
▪ States
▪ Cities
▪ Neighborhoods
▪ Age
▪ Gender
▪ Sex
▪ Family
▪ Education
▪ Income
▪ Life style
▪ Social
▪ Class
▪ Personality
▪ User Status
▪ Usage rate
▪ Benefits Sought
▪ Occasions
▪ Loyalty
▪ Attitude
Geographic Demographic Psychographic Behavioral
Market Segmentation

38. Benefits For Target Market Customers38
Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6
Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Idea 6
Idea 7

39. Price Determination Factors39
The price customers
are willing to pay
▪ Is there a high demand?
▪ Is demand sensitive to
changes in price ?
The price
competitors charge
Other
objectives of
the business
The amount of
profit desired
The cost to
make it
Pricing

40. PriceSkimmingVS
PenetrationPricing
40
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Skim Price
A Follow – on price
C
B
Penetration
price
Q2 Q1
P1
P2
Price
Quantity

41. Pricing Strategy41
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LowHigh
High Low
Superior
Quality
Brand
Value For
Money
Economical
Quality of product
Price
Pricing strategy matrix

42. Pricing Strategy42
Price orientation
Customer Value-
based Pricing
Competition
Based Pricing
Cost –Based
Pricing
Weak Medium Strong
Price realization
Value
Surrender
Zone
Pricing
Power Zone
Zone Of
Good
Intentions
White
Flag Zone
Price Capture
Zone

43. 43
Package 1
24/7 support
Free maintenance
Another great promotion
Business pack
Package 2
$100
24/7 support
Free maintenance
Another great promotion
Business pack
Package 3
$300
Plans And Pricing
24/7 support
Free maintenance
Another great promotion
Business pack
Free

44. Market Competition44
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Quality
Price
Parameters
Parameters
Bolt-on products Likely competitors
Unlikely competitors Possible competitors

45. Competitor Analysis45
Criteria
Revenue Profit
Market
Share
Main
Activity
Number Of
Employee
Product
Quality
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here
Competitor C Text Here Text Here Text Here Text Here Text Here Text Here
Competitor D Text Here Text Here Text Here Text Here Text Here Text Here
Competitor E Text Here Text Here Text Here Text Here Text Here Text Here
Competitor F Text Here Text Here Text Here Text Here Text Here Text Here
Competitor G Text Here Text Here Text Here Text Here Text Here Text Here

46. Our Offerings VS. The Competition46
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
Offering 01
Offering 02
Offering 03
Offering 04
Offering 05

47. Competitive Analysis Matrix47
Trait 1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6
Competitor 1
Competitor 2
Competitor 3
New
organization

48. 48
Strengths
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Weaknesses
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Threats
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Opportunities
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SWOT Analysis

49. Regulatory Compliance And Restrictions49
Regulations
Requirements
Rules
Policies
Law
Transparency
StandardsCompliance
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50. 50 Organizational Structure
CEO
Employee
1
Employee
2
Employee
1
Employee
2
Employee
1
Employee
2
Manager
1
Manager
2
Manager
3
Director
sales
1
Employee Employee
2
Employee
1
Employee
2
Employee
1
Employee
2
Manager
1
Manager
2
Manager
3
Director
marketing

51. Ownership And
Management
CEO
Mary Finder
Manager
Lily Albert
Director
Sofia Smith
51

52. PowerPoint 91%
Keynote 89%
WordPress 96%
Photoshop 93%
Lily Albert
Manager
Member Profile52

53. Product Features53
Feature 1
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Feature 2
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Feature 3
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Feature 4
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Feature 5
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54. Product Features54
Feature 3
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Feature 1
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55. Adapt it to your needs and capture your
audience’s attention.
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Case Study
55
How Our Product/ Service Solves a Problem

56. Product Development Status56
Formative
marketing
research
Summative
marketing
research
Demographics
(formative)
Personas
(formative)
Focus
groups
(formative+
summative)
Questionnaire
(summative)
Web
analytics
(summative)
Idea
(concept)
We are here

57. ProductBenefits Benefits
Is only found when a
feature matches a need
Benefits
Obtained
when the
feature
meets the
need
Features
Any facts
about a
product or
service
Needs
Solution
sought by
the
customer
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57

58. Prototype Development58
▪ Test for functionality
▪ Test for looks/style
▪ Test for price fitment.
▪ Test for philological
aspects such as color
▪ Test for
safety/effectiveness
▪ Test samples with
consumer in lab
Stages in product development are:
Prototype
Development
Prototype Lab
Testing
Functional
Testing
Consumer
Testing

59. Prototype Development59
Design
Strategy
Interaction
Design
Interface
Design
Design iteration
Product reset(pivot)
PrototypeDefine Ideate Build Analyze

60. Product Development Timeline60
2011
Market
assessment and
positioning
2012
Package/label
development
2013
Product
marketing
2014
Line extension
2015
Trademark
development
2016
Regulatory
submission
2017
Product
monitoring
/evaluation

61. Sales Forecast61
0
1
2
3
4
5
6
7
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
▪ 2016 sales
▪ 2017 forecast
Jun July Aug Sep Oct Nov Dec Jan Feb Mar Apr May
2016 sales 685 630 750 680 930 1150 1000 1050
2017 forecast 1050 1180 1200 1250 1300

62. Break Even Analysis62
Units sold
Total revenue
Total costs
Fixed costs
Variable cost
3 6
0
Sales($)
40
20
Profit
Break even volume
Break even point

63. Business Model63
Business Model
Ongoing competitive
Advantage
Innovation factor
Pitfall avoidance Graceful exit
Sustainability
Profit model
Sales performance
model
Monetization
Market
attractiveness
Unique value
proposition
Offering

64. Business Model64
Key activities
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Key resources
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Key partners
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Value Propositions
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Customer
Relationships
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Channels
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Cost structure
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Revenue streams
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65. Marketing Strategy65
Social marketing
engagement
Networks
communities blogs
microblogs
Non traditional
Branded content
sponsorship
guerilla
Tradigital
Banners microsites
e-mail search
Traditional
TV print radio
outdoor PR/DM
Engagement
Digital
Control
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66. Market Strategy66
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Big Goals
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Strategy
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Target
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Target
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Tactics
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Metrics

67. Market Penetration Strategy67
Diversification
Product
Development
Market
Penetration
Market
Development
New productExisting product
ExistingmarketNewmarket
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68. Growth Strategy68
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69. Growth Strategy69
low
High
Returns
low High
Investments
Growth - orientedMarket - oriented
Control-orientedInnovation-oriented
Exploit
“ Profit markets ”
“ Business
rebuilders”
Restrain
“ Downsizers”
“ Stagnators”
Expand
“Business
expenders”
“Business
developers”
Explore
“Opportunity
explorers”
“Radical innovators”
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70. Channel Strategy70
E- Commerce
Customer
You
Direct Personal
Selling
Customer
You
Sales Person
Retail (On/ Offline)
Customer
You
Retailer
Indirect
Customer
You
Sales Person
Distributor
Component Or
Private Label
Customer
You
OEM

71. Designing The Sales Force71
Business life cycle stage
Start up Growth Maturity Decline
Emphasis
Role of sales force and selling partners
Size of sales force
Degree of specialization
Sales force resource allocation
Underlying customer strategy
Create
awareness
and generate
quick product
uptake
Penetrate deeper into
existing segment and
develop new ones
Focus on efficiently
serving and retaining
existing customers
Emphasize efficiency
project critical
customers
relationships, exit
unprofitable
segments

72. Sales Force Structure72
Zonal sales
manager
ZSM
Area Sales
Manager
ASM
Sales officer SO
Territory sales
officer
Independent sales
representative
National sales
manager

73. Growth /Financing Requirements73
0
1
2
3
4
5
R&D Start-up Take-off Development Maturity & sale
Growthfinancingrequirements
Company life cycle
$ Family capital/
Bootstrap
$ Incubator
$ Business angels
$ Start-up funds
$ Venture capital
$ Expansion capital
$ MBO/ LBO/ Expansion

74. Funding Request And Use Of Funds74
There are several likely exit scenarios that
the company could pursue including
acquisition, merger, & IPO.
Exit strategy
Currently seeking $ 10 million
Pre –money valuation of $ billion
Funding request
55%
28%
17%
Key hires
Marketing
Product
development

75. Funding Request And Use Of Funds75
68
3
12
17
17% spent
in Jan -
June 2015
12% spent
in 2016
3% spent in 2017 55% spent
in 2018
75
17
Forecast Jul
– Dec 2015
Expenses
Funding Request $150k

76. 76 Sales Channel Structure Can Be
Commercial End-customers Consumer
Your company name here Direct
Wholesale
distributors
VARS
integrators
VADS
Online
catalog
TV
Retailers
superstores
Storefront
dealers
Corporate
resellers
Aggregators

77. Communication Strategy77
Engage
ConnectInspire
Nurture
Spread the
word

78. Sales Force Assessment Framework78
Develop
sales
strategy
Lead management
generate
MQL/SAL/SQL
Account segmentation
Segment accounts by ideal
customer profile
Sales process
Map customer/process buying
process to custom built
process
Develop
go to
market plan
Channels
Determine optimal route to
market
Design
sales force
Sales force size
Match selling capacity to
market demand
Sales force structure
Organization model
effectiveness vs efficiency
Build
infrastructure
Sales infrastructure
Create performance conditions
for optimal results

79. Sales Strategy79
Right
capabilities Right
people
Right
process
Sales
Strategy
Right people
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Right communication
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Right capabilities
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Right process
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Right technology
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80. 80
Contact Numbers:
0123456789
Email Address:
emailaddress@gmail.com
Address
# street number, city, state