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1. Start Up
Business
Strategy
1
Your company name

2. 2
Executive Summary
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Problem
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Solution
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Market
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Mission

3. Market Insights
0 10 20 30 40 50 60 70 80 90 100
2015
2016
2017
In percentage
Insight 01
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Insight 02
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Insight 03
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3

4. Market Insights
Target
Market
Market
Share
Serviceable
Available
Market (SAM)
Total available
Market
(TAM)
Total Available Market
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Your Target Market
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Serviceable Available Market
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Your Market Share
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4

5. Our Key To Success
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5

6. Our Key To
Success
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6

7. 7
Projected
Key
Financials
-100
0
100
200
300
400
500
2014 2015 2016 2017
» Sales
» Net profit
» Gross profit
Indollar

8. » Sales
» Net profit
» Gross profit
0
25
50
75
100
2014 2015 2016 2017
Projected Key Financials8

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What We Offer
9

10. What We Offer
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10

11. Our Objectives
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Objective 02
Objective 04
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Objective 01
Objective 03
11

12. Our
Strategic
Positioning
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13. Our Strategic
Positioning
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13

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Our
Mission
14

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About The
Company
15

16. Management Team
Skill 01
Skill 02
Skill 03
Skill 01
Skill 02
Skill 03
Skill 01
Skill 02
Skill 03
Skill 01
Skill 02
Skill 03
Lily Albert
CEO
John Parker
Financial advisor
Tom Smith
Designer
Mary Finder
Manager
16

17. Lily Albert
Manager
John Parker
CEO
Mary Finder
Designer
Tom Smith
Financial advisor
Management Team17

18. $800
The cost to open
our company
$300 Invested by investor 1
$214 Invested by investor 2
$286 Invested by investor 3
Start Up
Summary
18

19. Start Up Summary
Invested by
founders:
$48,000
50%
Invested by
investor 2:
$8,000
30%
Loan:
$14,000
20%
Invested by
Investor 1:
$30,000
10%
19

20. Startup Expenses
Legal TBA (in dollar)
Occupancy (rent & loan) 5,000
Brochures 250
Consultants 4,000
Insurance 700
Utilities 800
Research and development 2,000
Advertising (opening) 800
Loan payoffs 17,000
Licenses and permits 900
Others 2,000
Total start-up expense 36,000
StartUp
Expenses
20

21. Assets And Liabilities Statement
Balance Sheet 2015 2016 2017
Assets
Current assets $45,475 $46,874 $47,664
Total current assets $50,226 $51,746 $52,975
Long term assets $67,887 $68,573 $69,937
Total long term assets
Total assets
Liabilities and capital
Current liabilities $45,475 $46,874 $47,664
Subtotal current liabilities $50,226 $51,746 $52,975
Total liabilities $67,887 $68,573 $69,937
Total capital $45,475 $46,874 $47,664
Total liabilities and capital $50,226 $51,746 $52,975
Net worth: $50,226 $51,746 $52,975
21

22. 50%
01
62%
02
71%
03
86%
04
2018
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2017
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2016
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2015
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Financial Predictions
22

23. Financial Predictions
-$100
-$80
-$60
-$40
-$20
$0
$20
$40
$60
$80
$100
FY01 FY02 FY03 FY04
Monthly
Breakeven
Aggregate
Breakeven
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» Aggregate net
income
» Expenses
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» Revenue
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23

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Our Product
And Services
24

25. Our Product And Services
Product 01
Product 02
Product 03
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25

26. Understanding The Marketplace And Consumer Needs
Self actualization needs
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Social needs
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Safety needs
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Physiological needs
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26

27. Understanding The Marketplace And Consumer Needs
Customers have
latent needs; needs
they don’t even
know they have.
01
Customers won’t
know what they
want until they
see it.
02
Customers
struggle to
articulate their
needs.
03
It is impossible
to ever know all
the customers’
needs.
04
Customers’
needs change
quickly over
time.
05
27

28. Customer Value Proposition Ladder
Emotional benefits
Rational benefits
Target and insights
Brand features
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Emotional benefits
04
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Rational benefits
03
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Product features
02
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Define consumer
01
28

29. Value Proposition Canvas
Customer
Substitutes
Wants Fears
Needs
Product
Company:
Product:
Ideal customer:
Features
Experience
Benefits
29

30. Market Analysis Summary
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18%13% 25%
21% 28% 30%
30

31. Industry Snapshot
0%
20%
40%
60%
80%
100%
FY01 FY02 FY03 FY04 FY05 FY06
» Employment» Revenue
Revenue vs. employment growth
0%
20%
40%
60%
80%
100%
FY01 FY02 FY03 FY04 FY05 FY06
» Product 01
Private investment in computers and software
4.9%
Annual
Growth
07-12
3.1%
Annual
Growth
12-17
$9.1bn
Revenue
$1.4bn
Profit
$2.4bn
Wages
198
Business
31

32. Industry Snapshot
01
03
0204
$896Bn
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$584Bn
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$789Bn
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$557Bn
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32

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Our Target Market
Your Text Here
Your Text Here
Your Text Here
60%
01
50%
02
40%
03
33

34. Our Target Market
Values
?
Hobbies
Age
Interests
Gender
Occupation
Location
Income
34

35. Market Size
TAM
TM
SAM
Market
Size
Competitive
Analysis
Market
Type
» Where am I Selling?
» Who am I Competing with?
» Is to Worth Solving?
» How big is the Market?
35

36. Ideal Customer Profile & Criteria
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Next best
Customer
Opportunistic
Customer
Ideal
Customer
36

37. 37
Market
Segmentation
Countries
Nations
States
Cities
Neighborhoods
Geographic
Life style
Social
Class
Personality
Psychographic
Age
Gender
Sex
Family
Education
Income
Demographic
User Status
Usage rate
Benefits Sought
Occasions
Loyalty
Attitude
Behavioral

38. Benefits For Target Market Customers
Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6
Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Idea 6
Idea 7
38

39. Price Determination Factors
Pricing
The cost to make
it
The amount of profit
desired
Other objectives
of the business
The price
competitors charge
The price customers are
willing to pay
» Is there a high demand?
» Is demand sensitive to changes in
price ?
39

40. Q2 Q1
P2
P1
Skim Price
Follow – on priceA
B
C
Penetration
price
Price
Quantity
PriceSkimmingVS
PenetrationPricing
40

41. Pricing Strategy
02
0304
01
Superior
quality
Brand
Value for
money
Economical
High Low
HighLow Quality of product
Price
Pricing strategy matrix
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41

42. Zone of
good
intentions
Value
surrender
zone
White
flag zone
Pricing
power
zone
Price
capture
zone
Price
orientation
Customer
value-based
pricing
Competition
based pricing
Cost –based
pricing
Weak Medium Strong
Price
realization
Pricing
Strategy
42

43. Plans
And
Pricing
» 100 products
» Unlimited content
pages
» 1 image per product
» 100 MB storage
Package 01
Free $100
» 1000 products
» Unlimited content
pages
» 5 images per product
» 1000 MB storage
Package 02
Package 03
» 500 products
» Unlimited content
pages
» 3 images per
product
» 500 MB storage
$300
43

44. Market Competition44
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Quality
Price
Parameters
Parameters
Bolt-on products
Possible competitorsUnlikely competitors
Likely competitors

45. Competitor Analysis
Criteria
Revenue Profit
Market
Share
Main
Activity
Number Of
Employee
Product
Quality
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here
Competitor C Text Here Text Here Text Here Text Here Text Here Text Here
Competitor D Text Here Text Here Text Here Text Here Text Here Text Here
Competitor E Text Here Text Here Text Here Text Here Text Here Text Here
Competitor F Text Here Text Here Text Here Text Here Text Here Text Here
Competitor G Text Here Text Here Text Here Text Here Text Here Text Here
45

46. Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
Offering 01
Offering 02
Offering 03
Offering 04
Offering 05
Our Offerings VS. Competition46

47. Competitive Analysis Matrix
Trait 1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6
Competitor 1
Competitor 2
Competitor 3
New
organization
47

48. Strengths Weaknesses Opportunities Threats
SWOT Analysis
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48

49. Regulatory Compliance And Restrictions
Requirements
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Transparency
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Standards
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Rules
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Law
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Regulations
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Policies
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Compliance
49

50. Organizational Structure
CEO
Director
Sales
1 2
Employee Employee
1 2
Employee Employee
1 2
Employee Employee
Manager 1 Manager 2 Manager 3
Director
Marketing
Manager 1 Manager 2 Manager 3
1 2
Employee Employee
1 2
Employee Employee
1 2
Employee Employee
50

51. Ownership And
Management
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Designer
Sofia Smith
Director
Mary Finder
Marketing
John Dsouza
51

52. Sofia Smith
Designer
Member Profile
Graphic design
Powerpoint
Photoshop 68%
88%
70%
52

53. Feature 1
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Feature 2
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Feature 3
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Feature 4
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Feature 5
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Product
Features
53

54. Product Features
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Feature 1
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Feature 2
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Feature 3
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Feature 4
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Feature 5
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Feature 6
54

55. Case
Study
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How Our Product/ Service Solves a Problem55

56. Product Development Status
Solution
(artifact)
Demographics
(formative)
Personas
(formative)
Focus
groups
(formative+
summative)
Questionnaire
(summative)
Web
analytics
(summative)
Formative marketing
research
Summative marketing
research
Idea
(concept)
We are here
56

57. Feature
Any facts
about a
product or
service
Benefit
Obtained when
the feature
meets the need
Need
Solution
sought by
the customer
Benefits
Is only found when a
feature matches a need Product
Benefits
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57

58. Stages in product
development are
Prototype
DevelopmentPrototype
Development
Test for
safety/effectiveness
Functional
Testing
Test samples with
consumer in lab
Consumer
Testing
Test for functionality
Test for philological aspects
such as color
Test for looks/style
Test for price fitment.
Prototype Lab
Testing
58

59. Prototype Development
Design iteration
Product reset(pivot)
Define PrototypeIdeate Build Analyze
Design
Strategy
Interaction
Design
Interface
Design
59

60. Product Development Timeline
2015
Trademark
Development
2017
Regulatory
Submission
2019
Product monitoring
/Evaluation
2014
Market
Assessment And
Positioning
2016
Package/label
development
2018
Product
Marketing
2020
Line
Extension
60

61. Sales Forecast
Sales Forecast
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
2016 Sales 670 635 790 655 930 1220 1100 1250
2017 Forecast 1250 1280 1370 1400 1450
0
1
2
3
4
5
6
7
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
» 2016 Sales
» 2017 Forecast
61

62. Break Even Analysis
Sales($)
3 6
0
40
20
Units sold
Total revenue
Total costs
Fixed costs
Variable cost
Break even point
Break even volume
62

63. Business Model
Ongoing Competitive
Advantage
Innovation Factor
Graceful Exit
Pitfall Avoidance
Market
Attractiveness
Unique Value
Proposition
Profit Model
Sales Performance
Model
63

64. Business Model
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Key partners Key resources
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Key activities
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Value Propositions
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Customer segments
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Customer
Relationships
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Channels
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Cost structure
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Revenue streams
Business Model
64

65. Marketing Strategy
Digital
Control
Engagement
Non traditional
Branded content
sponsorship guerilla
Networks communities
blogs microblogs
Social marketing
engagement
Banners microsites
e-mail search
Tradigital
TV print radio
outdoor PR/DM
Traditional
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65

66. Marketing strategy
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Continuous
Process
Improvement Target message
Strategy
Target audience
Tactics
Metrics
Big goals
66

67. Market Penetration Strategy
New productExisting product
ExistingmarketNewmarket
Diversification
Product
development
Market
penetration
Market
development
Diversification
New product
Product
development
Existing product
Existingmarket
Market
penetration
Newmarket
Market
development
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67

68. Growth Strategy
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68

69. Growth
StrategyExplore
“Opportunity explorers”
“Radical innovators”
Restrain
“ Downsizers”
“ Stagnators”
Exploit
“ Profit markets ”
“ Business rebuilders”
Expand
“Business expenders”
“Business developers”
Growth - orientedMarket - oriented
Control-orientedInnovation-oriented
Low
Investments
High
Low
High
Returns
69

70. Channel Strategy
E- commerce Component or
private label
Direct personal
selling
Retail (on/ offline) Indirect
You
Customer
You
OEM
Customer
You
Customer
Sales
persons
You
Retailer
Customer
Distributer
Customer
Sales
persons
You
70

71. Designing The Sales Force
Business life cycle stage
Start up Growth Maturity Decline
Emphasis
Role of sales force and selling partners
Size of sales force
Degree of specialization
Sales force resource allocation
Underlying customer strategy
Create awareness and
generate quick product
uptake.
Penetrate deeper into
existing segment and
develop new ones.
Focus on efficiently
serving and retaining
existing customers.
Emphasize efficiency
project critical customers
relationship, exit
unprofitable segments.
71

72. Growth/Financing Requirements72
0
1
2
3
4
5
R&D Start-up Take-off Development Maturity & sale
Growthfinancingrequirements
Company life cycle
$ Family capital/
Bootstrap
$ Incubator
$ Business angels
$ Start-up funds
$ Venture capital
$ Expansion capital
$ MBO/ LBO/ Expansion

73. Sales Force Structure
NationalSales
Manager
Zonal Sales
Manager
Area Sales
Manager
Area Sales
Manager
Sales officer
Sales Officer
Territory
Sales Officer
Independent Sales
Representative
Zonal Sales
Manager
73

74. 45%
35%
20%
Funding Request And Use Of Funds
Key hires
Marketing
Product
development
74

75. Funding Request And Use Of Funds
60%
20%
11%
9%
20% spent in
2015
9% spent in Jan
- Jun 2017
11% spent
in 2016
60% spent in
2018
Expenses
Forecast Jul – Dec
2019
90%
10%
75

76. Channel Sales Structure Can Be Complex
Direct
Online
Catalog TV
Retailers
Superstores
Storefront
Dealers
VADS
Corporate
Resellers
VARS
Integrators
Your Company
Name Here
Wholesale
Distributors
Aggregators
Commercial ConsumerEnd-customers
76

77. Communication Strategy
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needs and capture your audience's attention.
Spread the word
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needs and capture your audience's attention.
Nurture
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needs and capture your audience's attention.
Connect
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needs and capture your audience's attention.
Engage
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needs and capture your audience's attention.
Inspire
77

78. Sales Force Assessment Framework
Lead management
generate
MQL/SAL/SQL
Account segmentation
Segment accounts by ideal
customer profile
Sales process
Map customer/process
buying process to custom
built process
Develop
sales
strategy
Channels
Determine optimal route to
market
Develop go to
market plan
Sales force size
Match selling capacity to market
demand
Sales force structure
Organization model
effectiveness vs efficiency
Design sales
force
Sales infrastructure
Create performance conditions
for optimal results
Build
infrastructure
78

79. Sales Strategy
Right
process
Adapt it to your needs and capture
your audience's attention.
Adapt it to your needs and capture
your audience's attention.
Adapt it to your needs and capture
your audience's attention.
Adapt it to your needs and capture
your audience's attention.
Adapt it to your needs and capture
your audience's attention.
79

80. 80
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Email Address:
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Address
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