Seed Funding PowerPoint Presentation Slides

Seed Funding
Month 2018 Company XX

2
Agenda
Agenda
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Agenda
Agenda
Agenda
Agenda
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Table of Contents
3
Page 01Company Overview / Elevator Pitch
Page 02Our Team
Page 03The Problem
Page 04The Solution Service
Page 05Value Proposition - Product Service
Page 06Product Roadmap
Page 07Mile Stone Achieved
Page 08Traction
Page 09Business Model
Page 10Revenue Streams
Page 11Revenue Model
Page 12Expense Model
Title Page No
Page 13Growth Strategy
Page 14Go-to-Market Strategy
Page 15Marketing Strategy
Page 16Competitive Landscape
Page 17SWOT Analysis
Page 18Product Comparison
Page 19Financial Projection
Page 20Break-Even Analysis
Page 21Financing
Page 22Use of Funds
Page 23Shareholding Pattern
Page 24Exit Strategy
Title Page No

Company Overview(Option 1 of 3)
4
Introduction
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Mission
Our Mission & Vision
Clientele
Service 01
Service 02
Service 03
Service 04
Service Area
Logo
Logo
Logo
Logo
Offering

Elevator Pitch (Option 2 of 3)
5
What’s the
service/product?
What’s the core Problem
you are solving?
What’s your big
vision?

Elevator Pitch (Option 3 of 3)
6
What’s the core problem
you are solving?
completely editable. You can replace this with
any other icon from the www.slideteam.net
icons section.
What’s the
service/product?
icons section.
What’s your big
vision?
icons section.

7
John Doe
Designation
Primary Responsibilities
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and should be replaced by your
own image. Just right click and
replace image.
Jasmin Banks
Designation
replace image.
Tom Smith
Designation
replace image.
Our
Team

The Problem
8
Example: Price is an
important concern for
customers purchasing online
(for E-commerce company)
Problem 1
Example: 95% of companies make
decision by either guessing or using
their gut. No one uses data analytics
tools. (For analytics startups)
Problem 3
Example: In UK, stress
results in 105 MM lost
workdays each year (For
Health tech startup)
Problem 2
Example: Video files are too
large to e-mail. (For tech startups)
Problem 4
To better illustrate your problem, as
well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components in the
following way: 1. Customer Tries
Something; 2. Here’s the trouble
they are facing; 3. Existing solutions
are broken/Non-existent.

The Solution (Option 1 of 2)
9
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your needs and capture your
audience's attention.
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it to your needs and capture your
Solution
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02
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If the investor has no clue
what the product does
even after getting deep
into a pitch; now is the
time for a short
explanation or demo.

The Solution (Option 2 of 2)
10
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to your needs and capture your
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02
03
04
05
06
07
08
Solution
If the investor has no clue
what the product does
even after getting deep
into a pitch; now is the
time for a short
explanation or demo.

Value Proposition – Product/Services
11
Your
Offering
What The
Customer
Needs
The
Marketplace
Offerings
Your Value
Proposition

Value Proposition – Product/Services
12
What your
product do?
Benefits
How does
your product
work?
Features
What does it
feel to use
your product?
Experience
Company
Product
Ideal customer:
Product
What are the
emotional
drivers of
purchasing?
Wants
Risks of
switching to
your product?
Fears
What are the
hidden
needs?
Needs
What are the
rational
drivers of
purchasing?
Substitutes
What do people
currently do
instead?
Customer

Product Roadmap
13
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New Platforms Android IPad, IOS
Native Mac
App
New Integrations Hub spot Dropbox Bots NetSuite
New Channels Messenger WhatsApp Exchange
Enterprise Ready SSO Teams
Custom
Rights
Light Users
Advanced
Reporting
We have categorized
product roadmap in to four
most common categories
just to give a basic idea on
classification which can be
altered by you as per your
requirement.

Milestones Achieved
14
Nov
FY17
05
USD 1
million
Oct
FY17
04
100,000
users
Aug
FY17
03
› 10,000 users
› Integrated in 50 Apps
Apr
FY17
02
Launched
Web App
Jan
FY17
01
Launched
the API
Start
End
Adding few success
stories with the
investors will grab their
eyeballs and further
support your pitch.

15
Traction
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
A growing pipeline that
will generate USD XX in
next X year
We’re performing amazing
for these clients, look at
these results
Any awards like Best Start-
up, Best tech transforming
company etc.
Growing fast, Generating
good revenues
“Any coverage in
articles/ news”
Investors understand that
their won’t be multiple
number of tractions yet,
but it is always beneficial
to share small milestones
that hints at your success.

Business Model
16
How do you provide
your service?
How do you acquire
customers?
How do you
monetize?
Type of business
model
(For e.g.: Freemium model
with consistent 3% conversion
from free to paid plans)
This slide will be helpful in
making the investor
understand about how
your company works,
generates revenue and
structure of your business
model.

Business Model (Example Slide)
17
From:
Advertising
Email
Distribution partners
User
Acquisition
Fee Types:
Bank A/c
Credit card
Cell phone carrier ISP
Loan
User switches
= Referral fee
Includes:
A/c types
Spending pattern
Credit history
Demographics & preferences
Gather User
information
Based On:
History
Usage
Spending habits
Current market deals/rates
Intelligent
Suggestion
Company XX makes money when users make money rather than relying on creating value through added service
Future Potential: Advertising
Large
expected
user base
High quality
user data
Premium
targeted ads
High profit
potential+ + =

Revenue Streams
18
Partner
commission
Partner with other players in
value chain to increase business
Supplier
commission
Anybody can open an A/c
start selling their product
Indirect sources such as
advertising, affiliates etc.
Selling products at
profitable rates
Selling products at
profitable rates
Selling in-house
products
Revenue
Streams
Revenue streams have
been classified in to 2
parts: present sources and
future sources and these
can be altered as per your
revenue model.

Revenue Streams
19
Estimated Yearly Revenue - 100
clients x A units x B Fee = $ C Revenue
Pricing - whether you will
be charging flat fee or %?
Expected
ARPU - $ 100
Life-time value of a
customer - $5000
Recurring Revenue Frequency -
Once every six months / Once a year
Expected conversion rate to get a
paid client - 10% of total customers
We have considered 6
most important and
commonly considered
factors which are expected
by the investors to be a
part of their revenue
model.

Expense Model (Option 1 of 2)
20
Investors would like to
understand how your
company would manage
the funding and understand
the key expenses that you
will be making.Name top 3 expenses like
Employee Expense, etc.
Key Expenses needed to generate revenue?
Name of company &
purpose it serves
Any unique strategic all lances?
1 Month How long is sales cycle to get a client?
$ 50 Average cost to acquire a customer
$ 30 Cost to maintain a customer and build a recurring sales?
Now: $5000 After:
$50,000
Monthly burn rate, now vs. after funding?
1 Year How long will new funding last?

21
ExpenseModel
(Option2of2)
Key Expenses needed to generate revenue?
Name top 3 expenses like Employee Expense, IT
expenses & License purchase expenses
01
Any unique strategic alliances?
Name of company & purpose it serves02
How long is sales cycle to get a client?
1 month03
Average cost to acquire a customer
$ 5004
Cost to maintain a customer and build a recurring sales?
$ 3005
Monthly burn rate, now vs. after funding?
now: $5000 | after: $50,00006
How long will new funding last?
1 Year07
Investors would like to
understand how your
company would manage
the funding and understand
the key expenses that you
will be making.

22
Growth
Strategy
02
01
03
Marketing & Sales
Acquiring Customers
▪ Online marketing like SEO, SMM,
deal of the day
▪ Refer a friend
▪ Loyalty discounts
▪ Incentive for employees on
increasing sales
Customer Service
Retaining Customers
▪ Dedicated customer service
representative
▪ Customer Feedback System in
place
Product Development
Staying Competitive
▪ Consumer product advisory board
to drive consumer features
▪ Add Android App
▪ Add iOS App
We have covered the
most important
components of the
growth strategy which
differs from company to
company and can be
altered accordingly RI.

Go-to-Market Strategy
23
Provocation Discovery Diagnostic Design Recommendation
Key Question
• Outcomes • What Are The Potential
Markets?
• Where Should We Compete
And What Must We Deliver?
• What Go To Market
Aooroach Is Optimal?
• What Is Winning Worth?
Focus
• Clarify Desired Outcomes/
Objectives
• Identify Market
Attractiveness Factors, And
‘As Is’ Situation
• Understanding The
Opportunity To Create
Deferential Advantage
• Identify And Assess Market
Channel Options
• The Best Channel Approach
Inputs/ Tasks
• Review Market Data
• Validate Project Approach
• Design & Schedule Work
Plan
• Organize Core & Steering
Teams
• Identify Define, & Map
Markets
• Determine Buying
Processes And Choice
Drivers
• Asses Addressable Markets
W/ Attractiveness Criteria
• Determine Company’s
Ability To Compete In
Attractive Markets
• Identify Key Buying
Influencers & Desired
Behavioral Objectives
• Determine The Optimal
Offering & Positioning For
Target Markets
• Determine Ideal Channel
Partner Criteria
• Identify, Assess And
Prioritize Potential Channel
Partners By Targets
Markets
• Develop Recommendation
For Go To Market Approach
• Market-channel Positioning
Platform Tested
• Organizational Alignment
Assessed
Outcomes
• Goal Alignment/Validation • Verify The Nature Of The
Market Opportunity
• Determine How You Will
‘Win’
• Determine How You Will
‘Play’ (GTM Model)
• Identify How You Will
Measure Results (Metrics)
This slide varies but the
goal is the same: Show
you’re thinking about (or
have data or an unfair
advantage in)
distribution.

Marketing Strategy
24
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and is completely editable. You can
replace this with any other icon from
the www.slideteam.net icons section.
Social Media
Marketing
Strategy
Email Marketing
Analytics & Reporting
Paid Advertising
Blog
Website Design
Search Engine Optimization

Competitive Landscape
25
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Industry Segment 1 Industry Segment 3Industry Segment 2
Indirect
Competitors
Direct
Competitors

Product Comparison
26
Company Feature 01 Feature 02 Feature 03 Feature 04 Feature 05 Feature 06
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C

SWOT Analysis (Option 1 of 3)
27
S OW T
Strengths
Weaknesses
Opportunities
Threats

28
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Adapt it to your needs and
capture your audience's
attention.
Strengths
attention.
Weaknesses
attention.
Threats
attention.
Opportunities

29
attention.
Strengths
attention.
Weaknesses
attention.
Threats
attention.
Opportunities

Financial Projections
30
FY’17 FY’18 FY’19 FY’20 FY’21 FY’22
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($MM) 650 700 750 800 850 900
Total Expenses ($MM) 60 70 75 80 85 90
EBITDA ($MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%

Break-Even Analysis
31
Units of Output
Fixed Cost
($)
Variable Cost
($)
Total Cost
($)
Sales Revenue
($)
Profit/(Loss)
($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
Key Comments on The Table

Investment terms
Preferred equity (convertible in to
common) @ X pre-money valuation
Convertible note @ $X valuation cap;
1.5 X premium
How much capital are
you willing to raise?
Valuation of the
company
32
$5 MM
$10 MM

Use of Funds
33
Relevant Example
› Sales & Marketing, Hire key employees,
Founder Salaries
› Build out/further develop technology, File
patents
› Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
40%
18%
30%
12%
New Hires
Product Development
Marketing
Operational Cost
Be thoughtful about this
slide, since that how VCs
think about finances. And
definitely don’ t try to
project anything beyond
two years. It's just not
reasonable.

Shareholding Pattern
34
Shareholder
Name
Before Funding
Total Shares
After Funding
Total Shares
Name 1 85 45
Name 2 41 47
Name 3 15 09
Name 4 5 12
Name 5 12 13
Total 158 126
56%
10%
8%
27%
3%
100%
10%
100%
36%
37%
10%
7%

35
Exit Strategy
Acquisition: Most likely exit options for
companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
Financial Buyer: Will your company generate
excess cash flow that could make it attractive to financial buyers
to generate a return?
IPO: Least likely exit for a company, but a probability.
Preferred strategy only when no buyer could afford the
valuation of your company.

36
Client
Testimonials
JOHN SMITH
Founder CEO
MARY SMITH
Sales Manager

Contact Details
37
Name 01
Address with
Contact details
Address with
Contact details
emailaddress123@.com
Office address
Name 02
Address with
Contact details
Address with
Contact details
Office address
Name 03
Address with
Contact details
Address with
Contact details
Office address
Office 01
Office 02

38
COFFEE BREAK
WE BACK IN
10:00
Minutes
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be replaced by your own image. Just right
click and replace image.

41
Our Vision
Vision
Mission
Goals

42
This is a representative image, and
should be replaced by your own image.
Just right click and replace image.
01
02
03
Our Team

43
About
UsThis is a representative image, and

44
Our Goal

Comparison
45
45%
MALE
Vs. 55%
FEMALE
75.534 user
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
select “Edit Data”. 85.654 user

Financial
46
Total Assets
$342 Billion
Total Tax Paid
$130 Billion
Loan
$145 Billion
Revenue
$205 Billion
Deposits
$305 Billion
Net Income
$204 Billion

47
It’s not just about being
better. It’s about being
different. You need to give
people a reason to choose
your business.
-Tom Abbott

Dashboard
48
10%
0%
50%
100%
50%
0%
50%
100%
90%
0%
50%
100%
Low
This graph/chart is linked to
excel, and changes automatically
based on data. Just left click on it
and select “Edit Data”.
Medium
High

Location
49
Russia
Australia
Brazil
USA

TimeLine
50
2010
2011
2012
2013
2014
2015
2016
2017

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Newspaper

Puzzle
53
04
01
02
03

Target
54
01
02
03

Circular
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your needs and capture your audience's
attention.
attention.
attention.
attention.
attention.
attention.
attention.
attention.
attention.
01
02
03
04
0506
07
08
09

Venn
56
01 02 03 04 05

Mind Map
57
03
Text
Here
Text
Here
Text
Here
02
Text
Here
Text
Here
Text
Here
01
Text
Here
Text
Here
Text
Here

Matrix
58
Low
High-Low
Quadrant
High-High
Quadrant
Low-High
Quadrant
Low-Low
Quadrant
01 02
04 03
Low High
LowHigh
First Attribute
SecondAttribute
High
High

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This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Lego

Bulb or Idea
60
IDEA

Funnel
61
01
02
03
04

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Product 01
Product 02
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Salesinpercentage(%)
Financial Year in 2018
90%Column
Chart

Product 01
Product 02
Line
Chart
0
10
20
30
40
50
60
70
80
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Financial Years
70%
25%
64

65
Product 01
This This graph/chart is linked to excel,
and changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
Product 03
Doughnut
Chart
50%
65%
85%

0
10
20
30
40
50
60
70
80
90
100
FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Financial years
Bar
Chart
66

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Product 01
Product 02
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
Area
Chart
100%

Product 01
Product 02
Radar
Chart
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0
5
10
15
20
25
30
35
03-05-2018
05-05-2018
08-05-2018
12-04-2018
15-05-2018
17-05-2018

69
Product 01
This This graph/chart is linked to excel,
and changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
Product 03
Combo
Chart
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
GrowthRate(%)
MarketSize(RMB100Million)

70
Contact Numbers
0123456789
Email Address:
Address
# street number, city, state
Contact
Us

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