Here in this startup administration PPT, we have provided information on target market, market insights, financial prediction, regulatory compliances, projected key financials, channel strategy, sales strategy, strategic positioning, assets and liabilities statement, industry snapshot, break even analysis and growth model.

1. Startup
Business Plan
Your Company Logo

2. Executive Summary
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Problem
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Market
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Mission
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Solution
2

3. Market Insights 3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2015 2016 2017
Insight 1
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Insight 2
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Insight 3
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4. Market Insights
Market
share
Target market
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Total Available Market
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Serviceable Available Market
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Your Target Market
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Your Market Share
4

5. What We Offer
Text
Here
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Here
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6. What We Offer
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6

7. 7
-100
0
100
200
300
400
500
2014 2015 2016 2017
Indollar
ProjectedKey
Financials  Sales
 Net profit
 Gross profit

8. Projected Key Financials 8
0
25
50
75
100
2014 2015 2016 2017
 Sales
 Net profit
 Gross profit

9. Our Keys To Success
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10. Our Keys To Success
Our Keys To
Success
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11. Our Objectives
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12. 12
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Our
Strategic
Positioning

13. Our Strategic
Positioning
13
Our Strategic
Positioning
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14. Our Mission
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15. About The
Company
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15

16. Management Team
Lily Albert
Manager
25%
45%
20%
John Parker
Financial advisor
25%
45%
20%
Mary Finder
Designer
25%
45%
20%
Tom Smith
CEO
25%
45%
20%
16

17. Financial advisor
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John Parker
Manager
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Lily Albert
Designer
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Mary Finder
CEO
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Tom Smith
Management
Team
17

18. Start Up
Summary$ 800
The cost to open our
company
Invested by
investor 2
$ 214
Invested by
investor 3
$ 286
Invested by
investor 1
$ 300

19. Start Up Summary
48%
8%
14%
30%
The cost to
open our
company
Invested by
Investor 1:
$30,000
Loan:
$14,000
Invested by
Investor 2: $8,000
Invested by
founders:
$48,000
19

20. Start Up Expenses
Startup Expenses
Legal TBA
Occupancy (rent & loan) $3,000
Brochures $150
Consultants $2,000
Insurance $800
Utilities $500
Research and development $1,000
Advertising (opening) $600
Loan payoffs $15,000
Licenses and permits $500
Others $4,000
Total start-up expense $31,000
20

21. Assets And Liabilities Statement
Balance Sheet 2015 2016 2017
Assets
Current assets $30,475 $31,874 $42,664
Total current assets $43,226 $44,746 $45,975
Long term assets $58,887 $59,573 $60,937
Total long term assets
Total assets
Liabilities and capital
Current liabilities $30,475 $31,874 $42,664
Subtotal current liabilities $43,226 $44,746 $45,975
Total liabilities $58,887 $59,573 $60,937
Total capital $30,475 $31,874 $42,664
Total liabilities and capital $43,226 $44,746 $45,975
Net worth: $43,226 $44,746 $45,975
21

22. Financial Predictions
2015
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2017
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2016
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2018
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86%71%62%50%
22

23. Financial Predictions
-$100
-$80
-$60
-$40
-$20
$0
$20
$40
$60
$80
$100
Monthly
Breakeven
Aggregate
Breakeven
 Revenue  Expenses  Aggregate net income
FY01 FY02 FY03 FY04
23

24. Our Product
And Services
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25. Our Product And Services 25
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Product 3
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Product 1
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Product 2

26. Understanding The Marketplace And Consumer Needs
Physiological needs
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Self actualization needs
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Social needs
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Safety needs
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26

27. Understanding The Marketplace And Consumer Needs
Customers won’t
know what they
want until they
see it.
It is impossible
to ever know all
the customers’
needs.
Customers have
latent needs; needs
they don’t even
know they have.
Customers’
needs change
quickly over
time.
Customers
struggle to
articulate their
needs.
27

28. CustomerValue
PropositionLadder
Emotional benefits
Rational benefits
Target and insights
Brand features
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Product features
2
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Rational benefits
3
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Emotional benefits
4
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Define consumer
1
28

29. Value Proposition Canvas 29
Customer
Substitutes
Wants Fears
Needs
Product
Company:
Company:
Ideal customer:
Features
Experience
Benefits

30. Market Analysis Summary
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21%
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25%
30

31. Industry Snapshot
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY01 FY02 FY03 FY04 FY05 FY06
 Product 1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY01 FY02 FY03 FY04 FY05 FY06
 Employment
 Revenue
$9.1bn
Revenue
$1.4bn
Profit
4.9%
Annual Growth 07-12
$2.4bn
Wages
3.1%
Annual Growth 12-17
198
Business
Revenue vs. employment growthPrivate investment in computers and software
31

32. Industry Snapshot
$896
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Billion
$584
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Billion
$789
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Billion
$557
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Billion
32

33. Our Target Market
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Text Here
Text Here
Text Here
33

34. 34
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Occupation
Location
Income
Age
Hobbies
Gender
Interests
?
Values
Our Target Market

35. Market Size
Market type
01
Market size
02
Competitive
Analysis
03 TM
SAM
TAM1. Is to Worth Solving?
2. How big is the market?
3. Where am I selling?
4. Who am I competing
with?
35

36. Ideal Customer Profile & Criteria
Ideal
Customer
01
Next best
Customer
02
Opportunistic
Customer
03
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36

37. Market Segmentation
 Countries
 Nations
 States
 Cities
 Neighborhoods
 Age
 Gender
 Sex
 Family
 Education
 Income
 Life style
 Social
 Class
 Personality
 User Status
 Usage rate
 Benefits Sought
 Occasions
 Loyalty
 Attitude
Geographic Demographic Psychographic Behavioral
Market
Segmentation
37

38. Benefits For Target Market Customers
Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6
Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Idea 6
Idea 7
38

39. Price Determination Factors
The cost to make it
The amount of profit
desired
Other objectives of the
business
The price competitors
charge
The price customers are
willing to pay
 Is there a high demand?
 Is demand sensitive to
changes in price ?
Pricing
39

40. Price Skimming VS Penetration Pricing
A C
B
Penetration price
Follow-on price
Skim price
Price
P1
P2
QuantityQ1Q2
40

41. Pricing Strategy
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Quality of product
Price
Superior
quality
Brand
Value for
money
Economical
Pricing strategy matrix
High Low
HighLow
41

42. PricingStrategy Price
orientation
Customer
value-based
pricing
Competition
based pricing
Cost –based
pricing
Weak Medium Strong
Price
realization
Value
surrender
zone
Pricing
power zone
Zone of
good
intentions
White
flag zone
Price capture
zone
42

43. Plans And Pricing
100 products
Unlimited content pages
1 images per product
100 MB storage
Package 1
Free
500 products
Unlimited content pages
3 images per product
500 MB storage
Package 2
$100
1000 products
Unlimited content pages
5 images per product
1000 MB storage
Package 3
$300
43

44. Market Competition 44
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Parameters
Parameters
Price
Quality
Likely competitors
Unlikely competitors
Bolt-on products
Possible competitors

45. Competitor Analysis 45
Criteria
Revenue Profit
Market
Share
Main
Activity
Number Of
Employee
Product
Quality
Text Here
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor E Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor F Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor G Text Here Text Here Text Here Text Here Text Here Text Here Text Here

46. Our Offerings VS. The Competition
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
Offering 01
Offering 02
Offering 03
Offering 04
Offering 05
46

47. Trait 1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6
Competitor 1
Competitor 2
Competitor 3
New
organization
Competitive Analysis Matrix 47

48. SWOT Analysis
Strengths
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Weakness
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Threats
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Opportunities
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48

49. Regulatory Compliance And Restrictions
Compliance
Requirements
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Transparency
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Standards
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Rules
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Law
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Regulations
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Policies
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49

50. Organizational Structure
CEO
Director
marketing
1
2
Manager 1
1
2
Manager 2
1
2
Manager 3
1
2
Manager 1
1
2
Manager 2
1
2
Manager 3
Director
sales
Employee
Employee
Employee
Employee
Employee
Employee
Employee
Employee
Employee
Employee
Employee
Employee
50

51. Ownership And
Management
Designer
Mary Finder
Director
John Dsouza
Marketing
Sofia Smith
Manager
Lily Albert
51

52. 80%
Super skills
92%
Amazing skills
79%
Awesome skills
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John Finder
Director
Member Profile
52

53. Product Features
Product
Features
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Feature 3
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Feature 2
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Feature 4
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Feature 1
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Feature 5
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54. Product Features
Feature 2
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Feature 6
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Feature 1
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55. Case Study
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56. Product
Benefits
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Feature
Any facts
about a
product or
service
Benefit
Obtained
when the
feature
meets the
need
Need
Solution
sought by the
customer
Benefits
Is only found when a
feature matches a need
56

57. Product Development Status
Idea
(concept)
Solution
(artifact)
Demographics
(formative)
Personas
(formative) Focus
groups
(formative+
summative)
Questionnaire
(summative)
Web analytics
(summative)
Formative marketing
research
Summative marketing
research
We are here
57

58. Prototype Development
Stages in product development are:
58
Prototype
Development
Test for
safety/effec
tiveness
Functional
Testing
Test samples with
consumer in lab
Consumer
Testing
Test for functionality
Test for looks/style
Test for price fitment.
Test for philological
aspects such as color
Prototype
Lab Testing
Stages in product development are:

59. Prototype Development 59
Design
Strategy
Interaction
Design
Interface
Design
Design iteration
Product reset(pivot)
Define Ideate Prototype Build Analyze

60. Market assessment
and positioning
Trademark
development
Package/label
development
Regulatory
submission
Product
marketing
Product monitoring
/evaluation
Line
extension
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ProductDevelopment
Timeline
Start
End
60

61. Sales Forecast
2014 Sales 2015 Forecast
Jun 685
Jul 630
Aug 750
Sep 680
Oct 930
Nov 1150
Dec 1000
Jan 1050 1050
Feb 1180
Mar 1200
Apr 1250
May 1300
0
1
2
3
4
5
6
7
 2014 Sales  2015 Forecast
61

62. BreakEven
Analysis
Sales($)
Units sold
40
20
3 6
Total revenue
Total costs
Fixed costs
Variable cost
62

63. Business Model
Market
attractiveness
Unique value
proposition
Offering
Profit model
Sales performance
model
Monetization
Ongoing competitive
advantage
Innovation factor
Pitfall avoidance
Graceful exit
Sustainability
63

64. Business Model 64
Business Model Canvas
Key partners
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Cost structure
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Value
Propositions
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Key activities
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Customer
segments
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Customer
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65. Marketing Strategy
Digital
Control
Engagement
Social marketing engagement
Networks
communities blogs
microblogs
Non traditional
Branded content
sponsorship
guerilla
Tradigital
Banners microsites
e-mail search
Traditional
TV print radio
outdoor PR/DM
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66. Marketing Strategy
Big goals
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Strategy
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Target
Audience
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Target
Message
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Tactics
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66

67. Market Penetration Strategy
Diversification
Product
Development
New productExisting product
Market
Penetration
Existingmarket
Market
Development
Newmarket
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68. Growth Strategy
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68

69. Growth Strategy 69
Growth - orientedMarket - oriented
Control-oriented
Innovation-
oriented
Exploit
“ Profit markets ”
“ Business rebuilders”
Restrain
“ Downsizers”
“ Stagnators”
Explore
“Opportunity
explorers”
“Radical innovators”
Expand
“Business expenders”
“Business developers”
low
low
High
Returns
High
Investments
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70. Channel Strategy
Customer
Customer
Customer
Customer
Customer
Sales
Person
Sales
Person
Retailer
Distributor
OEM
You
You
You
You
You
E- commerce
Direct personal
selling
Retail (on/
offline)
Indirect
Component or
private label
70

71. Designing The Sales Force
Business life cycle stage
Start up Growth Maturity Decline
Emphasis
Role of sales force and selling partners
Size of sales force
Degree of specialization
Sales force resource allocation
Underlying customer strategy
Create awareness
and generate quick
product uptake
Penetrate deeper
into existing
segment and
develop new ones
Focus on efficiently
serving and
retaining existing
customers
Emphasize
efficiency project
critical customers
relationships, exit
unprofitable
segments
71

72. SalesForce
Structure
72
National sales
manager
Zonal sales
manager 1
Area sales
manager1
Sales officer1
Territory sales
officer
Independent sales
representative
Area sales
manager2
Sales officer2
Zonal sales
manager 2

73. Growth /Financing Requirements
0
1
2
3
4
5
R&D Start-up Take-off Development Maturity & sale
Growthfinancingrequirements
Company life cycle
$ Family capital/
Bootstrap
$ Incubator
$ Business angels
$ Start-up funds
$ Venture capital
$ Expansion capital
$ MBO/ LBO/ Expansion
73

74. Funding Request And Use Of Funds 74
There are several likely exit scenarios
that the company could pursue
including acquisition, merger, & IPO.
Exit strategy
Currently seeking $ 10 million
Pre –money valuation of $ billion
Funding request
65%
20%
15%
Key hires
Product
development
Marketing

75. Funding Request And Use Of Funds 75
55
5
15
25
Funding
Request
25% spent
in Jan -
June 2014
15% spent
in 2013
5% spent in
2013
55% spent
in 2013
83
17
$150k
Forecast Jul
– Dec 2014
Expenses

76. Sales Channel Structures Can Be Complex
Commercial End-customers Consumer
Your company name here Direct
Wholesale
distributors
VARS
integrators
VADS
Online
catalog
TV
Retailers
superstores
Storefront
dealers
Corporate
resellers
Aggregators
76

77. Communication Strategy
Spread the word
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Inspire
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Engage
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Connect
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Nurture
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77

78. Sales Force Assessment Framework
Develop
sales
strategy
Lead management generate
MQL/SAL/SQL
Design
sales force
Build
infrastructure
Develop
go to
market plan
Account segmentation
Segment accounts by ideal customer profile
Sales process
Map customer/process buying process to custom built sales process
Channels
Determine optimal route to market
Sales infrastructure
Create performance conditions for optimal results
Sales force size
Match selling capacity to market demand
Sales force structure
Organization model effectiveness vs efficiency
78

79. Sales Strategy
Right people
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Right communication
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Right capabilities
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Right process
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Right technology
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Sales
Strategy
79

80. Contact Numbers:
0123456789
Address
# street number, city, state
Email Address:
emailaddress@gmail.com
Thank You