went to help plain B.Com people who are not coming from any professional stream

1. DISTRIBUTION CHANNEL OF PEPSICO
 NAME :- AKASH RANA
 ROLL NO :- 46
 CLASS:- Mcom part-1
 PROJECT GUIDE:- Prof. Prakash N. Mulchandani

2. PepsiCoBackground
 Pepsi is a carbonated soft drink produced and
manufactured by PepsiCo. The drink was first
made in the 1890s by pharmacist Caleb Davis
Bradham in New Bern, North Carolina. The brand
was trademarked on June 16, 1903.
 PepsiCo Inc. is an American multinational food
and beverage corporation headquartered in , New
York, United States, with interests in the
manufacturing, marketing, and distribution of
grain-based snack foods, beverages, and other
products.

3. PepsiCo company profile
 PepsiCo entered India in 1989 and has grown to become one of the
country’s leading food and beverage companies. One of the largest multinational investors in
the country
 Manufacturer PepsiCo. of origin United States Introduced 16 June 1903
 Indra Krishnamurthy Nooyi (born October 28,
1955 is chief executive officer of PepsiCo, the world's fourth-
largest food and Beverage Company. On August 14,
2006, Nooyi was named the Successor to Steve Reinemund
as chief executive officer of the company. She was effectively
appointed as CEO by PepsiCo's board of directors on October 1,
2006.According to the polls Forbes magazine conducted, Nooyi ranks fifth on the 2007 list
of The World's 100 Most Powerful Women

4. MARKETING-MIX STRATEGY

5. Product
 PepsiCo, Incorporated is a Fortune 500, American multinational
corporation headquartered in, New York, with interests in manufacturing and
marketing a wide variety of carbonated and non- carbonated beverages •
 Pepsi-Cola beverages
 • Frito-Lay snacks
 • Tropicana juices
 • Quaker Foods
 • Gatorade sports drinks

6. Price
 Providing quality products at the lowest
possible price has always been one of the
main concerns of Pepsi. For Example, One
of the ways they've been able to assist this
effort is by expanding their use of
inexpensive and recyclable plastic bottles .
 Pepsi’s pricing strategy is largely
formulated by keeping its rivals, Coca-Cola,
pricing strategy in mind. The reverse is also
true. Both the products are not
differentiable and are near perfect
substitutes. Another important factor here
is that the sales are volume driven; hence
price needs to be kept at an appropriate
level. Listed below are the prices of the
variants –
 List price, Discounts, Allowances,
Payment period,Crdits terms
300 ml is for Rs 12
500 ml is for Rs 32
2 liter is for Rs 85
330 ml can for Rs 25

7. DISTRIBUTION STRATEGY

8. Place
 How does bottle of PEPSI reach you…..
 To bring the product to the consumer by proper
distribution management to:-
 For distribution purpose Pepsi uses 2 level
distribution channel which contain two
intermediaries between the bottling factory and
the final consumer. The Company does its selling
by using company owned distributors
or franchisee owned distributors. Worldwide Pepsi
relies on franchisee but in India it uses both
company owned and franchise owned operations.
Pepsi uses two methodologies for distribution in
India
 1. Company owned distributors
 2. Franchise owned
 COMPANY OWNED:-
Convenience Stores, Restaurants, Grocers,
Entertainment, Centers, Offices and Institutions,
Eateries, Educational Institutions, Hotels
 FRANCHISEE OWNED:-
This is like outsourcing wherein the company out
sources its distributing related work to another party.
Company has less control owner the distributor.

9. SHORT SUMMERY
 Introduction
 History
 Company profile
 Distribution strategy
 3‘p’Analysis
 Biblography

10. BIBLOGRAPY
 BOOKS:
 Saxena, Ranjan, ‘Marketing Management’,
 Kotler, Philip,.
 C.R.Kothari, Business Research methodology, New age publication.
 OXFORD dictionary
 MAGAZINES, JOURNALS & NEWS PAPERS:-
 1. Business world.
 2. Economics Times
 Websites:-
 www.pepsicoindia.com,
 .wikipedia.com,
 www.google.co.in,
 www.youngistaan.com
 www.scribd.com