The Best Company Pitch Evaluation Sheet

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This is an evaluation sheet for a company pitch and can be used by investors or judges of pitch competitions. I used this regularly in first round meetings with companies as well. It is also a great resource for entrepreneurs to review to see if their pitch covers everything needed to sway an investor. This evaluation sheet is based on the "The 'Best' Startup Investor Pitch Deck": http://www.slideshare.net/Sky7777/the-best-startup-pitch-deck-how-to-present-to-angels-v-cs

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The Best Company Pitch Evaluation Sheet

  1. 1. CreatedbyJ. SkylerFernandes Company: Date: Industry: Stage: Capital Raise: Brief Description: INVESTMENT CRITERIA BETTER SCORE >>>>>>>>>>>>>>>> Criteria Description Low Score Average/Unknown High Score Target Market Clearly defined target market? Is large now or in future? Stable or high growth? High priced niche? 1 2 3 4 5 Problem or Need Problem / need is real? Fad / Short term trend? Sustainable pain, challenge, need? 1 2 3 4 5 Solution Better, Faster, Cheaper? Brand? Quality? Efficient? Convenient? Unique? Price? Value Prop? 1 2 3 4 5 Team, Board, Advisors Industry knowledge, unique skills, leadership, key relationships, prior successes and/or failures 1 2 3 4 5 Traction Min Viable Product? LTV / CAC? Customer ROI? Key metrics? $ Raised / Revenue? Partners? 1 2 3 4 5 Competition vs. Competitive Advantages Direct vs. indirect? Barriers to entry? Differentiation? Simpler alternative exists? Future obsolescence? Unfair or sustainable advantage? Patents? Partners? Key Risks? 1 2 3 4 5
  2. 2. CreatedbyJ. SkylerFernandes Revenue Model Customers or units x $ Price, Recurring or one-time? ARPU? LTV? Ways to increase? Sales cycle? High Price vs. Volume? 1 2 3 4 5 Strategy: Key Expenses / Time Efforts Cost of Product? Improve Gross Margin? Cost & Time to Maintain Customer / Operations? CAC? Marketing Strat? Improvements? 1 2 3 4 5 Financials Rev ARR? Gross vs. Net Rev? Gross Margins & % of revenues? LTV/CAC? Burn/mo & Runway? Path to profitability? Market penetration required? 1 2 3 4 5 Exit Opportunity Potential Buyers? Why Buy vs. Build? IPO? Exit Multiples? Big Enough Exit Possible? 1 2 3 4 5 Investment Terms Amount?, Pre/Post-$?, Post-$ / Revenues?, Investors?, $ committed?, Previous $ Raised & Terms?, Debt? 1 2 3 4 5 Strategic Value How We Can Help? Directly or Indirectly Strategic? Intro’s to Customers, Partners, Strategics, Investors, Employees? 1 2 3 4 5 Worst Score: 12 Criteria x 1 = 12 Avg. Score: 12 Criteria x 3 = 36 Best Score: 12 Criteria x 5 = 60 Total Score: XX (X%)

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