It is a plan that determines how a company will launch a new product in the market and reach the target customers and achieve aggressive advantage. Southwest Airlines had to overcome a lot of adversity in order to make it in the commercial airline industry, but an innovative strategy helps the company to quickly steal the spotlight. Hence, it is a short and simple plan where all the shading of your product will be highlighted.

2. What is Go to Market Strategy?
A plan that determines how a company will launch a
new product in the market

3. How it will reach the target customers &
achieve aggressive advantage

4. Example
Southwest Airlines

5. It had to overcome a lot of adversity in order to
make it in the commercial airline industry

6. An innovative strategy helps the company
to quickly steal the spotlight

7. It is a short & simple plan where all the shading
of product will be highlighted

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