It is a content such as text, photos, videos etc. created by unpaid contributors. Beauty brand Glossier drives engagement with its social content by encouraging customers to get unsafe and share their selfies. It gives customers a chance to take part in the growth of a brand instead of being a reporter.

2. What is User Generated Content?
It is a content such as text, photos, videos etc.
created by unpaid contributors

3. Example
Beauty brand Glossier

4. It drives engagement with its social content by
encouraging customers to share their selfies

5. It gives customers a chance to take part in the
growth of a brand

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