It is a marketing strategy adopted when the product reaches the maturity stage of product life cycle process to bring the product back in the market. Mountain Dew earlier tagline was ‘Yahoo Mountain Dew’, but after the sales was declined, it was repositioned and the tagline was changed to ‘Do the Dew’. Thus, it helps to break the commonplace and attract the target customer.

2. What is Brand Revitalization?
It is a marketing strategy adopted when the product
reaches the maturity stage of product life cycle
process

3. It is used to bring the product back in the
market

4. Example
Mountain Dew earlier tagline was
‘Yahoo Mountain Dew’

5. After the sales was
declined, it was repositioned & the tagline was
changed to ‘Do the Dew’.

6. It helps to break the commonplace &
attract the target customer

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