It is usually used by digital marketers to describe the social sharing content that cannot be tracked by any other tools. Social networks (LinkedIn, Twitter, Instagram) Messaging Apps (WhatsApp, Facebook Messenger) Employee communications (Zoom, Slack channels) Thus, it is definitely an area of potential for brands and marketers should start to leverage it where they can.

2. What is Dark Social?
The social sharing content that cannot be tracked by
any other tools

3. Example
Social networks (LinkedIn, Twitter, Instagram)

4. Messaging Apps
(WhatsApp, Facebook Messenger)

5. Employee communications
(Zoom, Slack channels)

6. Brands and marketers should take advantage of
this channel

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Ideal customer profile?
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