9. @forceonlinemktg@forceonlinemktg
What is Web Analytics?
Web analytics is the
• Measurement
• Collection
• Analysis
• Reporting
of internet data
- for purposes of understanding and optimizing web usage
Measure
Collect
Analyze
Report
Understand
Optimize
Build
Measure
Learn
19. @forceonlinemktg
The Right Way
User
Me@email.com
Account
“My Account”
UA-12345678-XX
Web Property
Examplesite.com
UA-XXXXXXXX-01
Raw Data Profile
Filtered Profile
Testing Profile
Web Property
Examplesite2.com
UA-XXXXXXXX-02
Raw Data Profile
Filtered Profile
Testing Profile
31. @forceonlinemktg@forceonlinemktg
What should you report?
Remember - analytics is about action!
There are thousands of possible report
combinations in Analytics.
Find those that help you decide WHAT TO
DO NEXT to accomplish your goals.
35. @forceonlinemktg
Visits = 5,000/mo
A Tale of Two Sites
Site 1 Site 2
Visits = 500,000/mo
Time on site = 0:36 Visits to
“/your-pizza-is-on-its-way/” = 2,536
40. @forceonlinemktg@forceonlinemktg
Start back at the beginning
Measure
Collect
Analyze
Report
Understand
Optimize
Build
Measure
Learn
Have you been measuring the right goals?
Collecting the right data?
Gaining understanding about users?
Analyzing the results?
Optimizing based on what you learn?
Reporting on progress?
41. @forceonlinemktg
Monte Martin
Force Online, Inc.
Monte@forceonlinemarketing.com
773 599-3672
If you have further questions…
Slides, links and other optimization resources are
online at:
http://bit.ly/optimizeforbusiness
http://forceonlinemarketing.com/