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Lead Generation: Write on Purpose to Get the Leads You Want

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Presentation from WordCamp San Diego 2016

Published in: Business
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Lead Generation: Write on Purpose to Get the Leads You Want

  1. 1. @CDILS #WCSD WRITE ON PURPOSE LEAD GENERATION
  2. 2. @CDILS #WCSD WHY?
  3. 3. @CDILS #WCSD WHEN YOU WRITE (OR BLOG), YOU’RE…
  4. 4. @CDILS #WCSD BUILDING: ▸ Name Recognition
  5. 5. @CDILS #WCSD ▸ Name Recognition ▸ Authority BUILDING:
  6. 6. I’VE NEVER HAD TO DO A COLD CALL AND I ATTRIBUTE THAT LARGELY TO MY BLOG. Tom McFarlin @CDILS #WCSD TOMMCFARLIN.COM
  7. 7. @CDILS #WCSD ▸ Name Recognition ▸ Authority ▸ Trust BUILDING:
  8. 8. I’VE HAD POTENTIAL CLIENTS COME THROUGH MY CONTACT FORM AFTER READING THAT SERIES. THEY SAY IT RESONATED WITH THEM - THEY UNDERSTOOD IT. AND THAT MADE THEM COMFORTABLE ENOUGH WITH ME TO WANT TO HIRE ME. Michelle Schulp MARKTIMEMEDIA.COM MARKTIMEMEDIA.COM
  9. 9. @CDILS #WCSD THE LEADS ARE COMING!
  10. 10. @CDILS #WCSD DEFINE YOUR IDEAL LEAD
  11. 11. @CDILS #WCSD BOOK YOURSELF SOLID MICHAEL PORT
  12. 12. @CDILS #WCSD WRITE FOR THE LEADS YOU WANT
  13. 13. @CDILS #WCSD
  14. 14. @CDILS #WCSD BE YOURSELF
  15. 15. @CDILS #WCSD QUALIFY YOUR LEADS
  16. 16. HELP CLIENTS QUALIFY THEMSELVES BASED ON: YOUR OFFERINGS
  17. 17. HELP CLIENTS QUALIFY THEMSELVES BASED ON: THEIR BUDGET
  18. 18. HELP CLIENTS QUALIFY THEMSELVES BASED ON: YOUR AVAILABILITY
  19. 19. @CDILS #WCSD LEAD YOUR LEADS
  20. 20. @CDILS #WCSD LEAD YOUR LEADS WITH A CLEAR CALL TO ACTION WEB-SAVVY-MARKETING.COM
  21. 21. @CDILS #WCSD NUTSANDBOLTSMEDIA.COM LEAD YOUR LEADS WITH A CLEAR CALL TO ACTION RAINMAKERPLATFORM.COM
  22. 22. @CDILS #WCSD WORDPRESS.COM LEAD YOUR LEADS WITH A CLEAR CALL TO ACTION
  23. 23. @CDILS #WCSD
  24. 24. @CDILS #WCSD YOU AND YOUR CUSTOMERS BE LIKE
  25. 25. @CDILS #WCSD THANK YOU WCSD! CARRIE DILS CARRIEDILS.COM @CDILS

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