1. 1
Cheong Siow Chian
Company Name: Ernst & Young Tax Consultants Sdn Bhd (EY Malaysia) and Ernst & Young Solutions LLP
(EY Singapore)
November 2007 – Present (8 years and 10 months)
I have over 8 years of experience leading teams that assist multinational corporations with transfer
pricing compliance (documentation), transfer pricing controversy (audits with tax authorities and APA's
applications) as well as planning inter-company pricing structures / models. Prior to having a career in
transfer pricing (starting November 2007) I also worked in KPMG Malaysia as a corporate tax senior
consultant.
My key clients include both Malaysian and multinationals from a broad spectrum of industries from
consumer products, oil and gas, agriculture commodity, food, telecommunications, electronics,
automobile, pharmaceutical products and services, property development and highways.
My responsibilities as a Senior Manager also include the following: -
 In my capacity I have successfully worked as a project manager to ensure that tasks are allocated
and completed on time and to the required quality standards.
 During my tenure in my positions, I have also performed as a mentor/ counselor to provide guidance
to the less-experienced employees. I shared knowledge and advice to help the mentees grow
professionally.
Career with tax experience (transfer pricing and corporate tax)
Nov 2015 - present: Transfer Pricing Senior Manager, Singapore
Oct 2014 - Nov 2015: Transfer Pricing Senior Manager, Kuala Lumpur, Malaysia (see below)
Oct 2011 – Sept 2014: Transfer Pricing Manager, Kuala Lumpur, Malaysia (see below)
Nov 2007 – Sept 2011: Transfer Pricing Senior Associate, Kuala Lumpur, Malaysia (see below)
Aug 2002 to Aug 2007 - Tax consultant with KPMG, Kuala Lumpur, Malaysia (see below)
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Senior Manager with EY in Singapore (November 2015 – present) 10 months, Singapore
Responsibilities
After having worked with EY in Malaysia for close to 8 years in my last role and with KPMG in Malaysia
as a corporate tax senior consultant very early on in my career, , I have moved to a part of EY Singapore
Transfer Pricing team starting November 2015.
My works in EY Singapore mainly involved the preparation of transfer pricing risk review, global
documentation (master and local file) and country by country report (CBCR) for multinational companies
headquartered in Singapore as a result of BEPS Action 13.
In addition to the above, my work with clients has involved preparation of regional/ global transfer
pricing planning/ documentation projects which I worked closely with other Ernst & Young offices such
as Japan, the United States, Indonesia, Philippines, Thailand and Germany. My main role in these

2. 2
projects is to manage engagement economics and communicate significant issues and fees to the
engagement teams and clients.
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Senior Manager with EY in Malaysia (October 2014 – September 2015) - 1 year, Kuala Lumpur,
Malaysia
Responsibilities
In my role as a Senior Manager with EY in Malaysia, I led and directed teams in delivering transfer
pricing solutions (transfer pricing documentation and transfer audit audit) to a large portfolio of clients. I
am also responsible for assisting partners with generating new business opportunities and building
client networks and relationships. During 2014/ 2015, I significantly exceeded engagement set targets by
over 30%. I have been initiating and driving the projects with the clients with minimal support from the
Partner. I have also presented to the client on our findings and discussed with the client on the potential
issues of their transfer pricing policy.
I have also been involved in assisting clients in leading and dealing the transfer pricing audits with the
Malaysian Inland Revenue Board (IRB) in the following three phrases: -
Phase 1 - Pre-audit phase: Meeting with the client prior to the field audit visit by the IRB to discuss on
transfer pricing audit process and plan probable issues, questions and documentation that may be
raised by the IRB during the field audit.
Phase 2 - Presence during the transfer pricing field audit: Acting as liaison between CMSB and the IRB
and, where possible, assisting the client in reviewing and responding to the queries raised by the IRB at
the field audit.
Phase 3 - Post transfer pricing audit: Liaising with IRB, preparing detailed technical analysis to
substantiate client’s transfer pricing positions, identifying and quantifying any potential transfer pricing
exposures or adjustments and working with clients to develop appropriate strategies for dealing with
those exposures; negotiating with the IRB to ensure that any potential transfer pricing adjustment,
interest charges and compliance penalties are either eliminated or minimised.
Achievements
- I was managed to assist my client to reduce the potential transfer pricing adjustment by more than
RM 1million after negotiating with the IRB.
- During 2014/ 2015, I significantly exceeded engagement set targets by over 30%.

3. 3
Manager with EY in Malaysia (October 2011 – September 2014) 3 years, Kuala Lumpur, Malaysia
My responsibilities include the following:
 Managing engagement teams for the preparation of transfer pricing documentation for a wide
range of transactions including sale and purchase of goods, intangible transactions such as royalty
and technical fees and provision of management services.
 Assisting clients in dealing the transfer pricing audits with the IRB in the post-audit phase. This
experience includes liaising with IRB, preparing detailed technical analysis to substantiate client’s
transfer pricing positions, identifying and quantifying any potential transfer pricing exposures or
adjustments and working with clients to develop appropriate strategies for dealing with those
exposures; negotiating with the tax authority to ensure that any potential transfer pricing
adjustment, interest charges and compliance penalties are either eliminated or minimised.
 Assisting partners with generating new business opportunities and building client networks and
relationships. Successfully leading the team in winning a group transfer pricing project (preparing 13
transfer pricing reports) for one of the largest companies in Malaysia.
Achievements
- I was managed to assist my client for not being picked up by the IRB for transfer pricing field audit
by preparing a transfer pricing analysis to commercially justify their three years loss making position.
- I was able to meet the year on year revenue target set by the firm during my role as a manager.
Senior associate with EY in Malaysia (November 2007 – September 2011) 4 years, Kuala Lumpur,
Malaysia
My responsibilities include the following:
 Conducting benchmarking studies across a broad spectrum of industries for varied markets. I
assisted the team to prepare these analysis and assisted with preparing parts of the transfer pricing
documentation (industry analysis, functional analysis etc.) to determine the arm’s length price to
comply with the Malaysian transfer pricing rules and guidelines.
 Assisting engagement managers in dealing the transfer pricing audits with the IRB in the post-audit
phase. This experience includes preparing detailed technical analysis to substantiate client’s transfer
pricing position, quantifying any potential transfer pricing exposures or adjustment under the
guidance of the engagement managers.

4. 4
Tax consultant with KPMG, Kuala Lumpur, Malaysia
August 2002 – May 2005 (2 years and 8 months) full time staff
June 2006 – September 2006 (3 months) on a temporary contractual basis
May 2007 – August 2007 (3 months) on a temporary contractual basis
My responsibilities include the following: -
 Liaising with the IRB to resolve points of different to arrive at final agreed computation for a
particular year of assessment (YA)
 Notifying the client on their tax liability for a YA and ensuring that payment schedules agreed with
the IRB are clearly communicated to the client
 Advising client to procedural requirements of the relevant tax laws and assisting in the compliance
in such requirements
 Preparing tax computation based on information and schedules provided by client; delivering the
highest quality work under great pressure and to very tight deadline
 Completing tax returns and related documents for submission to the IRB or other taxation
authorities in a timely manner.
Tax assistant with Folks Taxation (M) Sdn Bhd, Kuala Lumpur, Malaysia
December 2001 – April 2001 (5 months)
My responsibilities include the following: -
 Preparing tax computation based on information and schedules provided by client; delivering the
highest quality work under great pressure and to very tight deadline
 Completing tax returns and related documents for submission to the IRB or other taxation
authorities in a timely manner.
Accounts executives with B Bits & Bytes Marketing Pte Ltd, Singapore
May 2001 – April 2002 (1 year)
My responsibilities include the following: -
 Handling credit position of new and existing client
 Planning, organizing and delegation of work for subordinates when the Company implementing new
accounting system
Yoga Instructor (Free Lancer)
June 2005 – October 2007 (2 years and 3 months)
My responsibilities include the following: -
 Supervising and instructing stretching techniques and movements
 Motivating client and instructing them as required
 Operating yoga class in the specified time frame

5. 5
EDUCATION
Tertiary Education
1998 – 1999 One (1) year at Curtin University of Technology
(Bentley Campus, Perth, Western Australia)
1996 – 1998 Two (2) years at Metropolitan College
(Kuala Lumpur, Western Malaysia)
Bachelor of Commerce – Accounting & Finance
Secondary Education
1995 1 year at Taylors College
(Kuala Lumpur, Western Malaysia)
1990 – 1994 Five (5) years at Kuen Cheng Grils’ School
(Kuala Lumpur, Western Malaysia)
Primary Education
1984 – 1989 Six (6) years at Sekolah Rendah Jenis Kebangsaan (Cina), Jalan Davidson
(Kuala Lumpur, Western Malaysia)
QUALIFICATION
199 Bachelor of Commerce in Accounting & Finance
1994 SPM (Form 5 National Examination)
1993 SRB (Form 3 National Examination)
COMPUTER SKILLS
Operating Systems: Microsoft WINDOWS
Application: Lotus Notes, MS Outlook, MS Access, MS Excel, MS Power Point, MS Word
Typing Speed: Around sixty (60) words per minute

6. 6
PERSONAL SKILLS AND TRAITS
Good writing skills; proficient command of the English language and good interpersonal, communication
and presentation skills.
Having a positive attitude towards others in the work environment, willing to help, possess commitment
and interest to excel, quick to learn and work commendably in a team.
Possess the ability to apply acquired knowledge and experience admirably in solving problems,
analytical skills useful in decision making, posing and answering questions. Diligent and dedicated to
work assigned.
LANGUAGES
English: Fluent in writing and speaking
Bahasa Malaysia: Fluent in writing and speaking
Chinese: Fluent in writing and speaking
EXTRA CURRICULAR ACTIVITIES
Organised and participate in church activities
Conduct my own personal small tuition group for 3 years
Very active in sports during secondary school
HOBBIES
Appreciation of music, travelling, reading and yoga.
REFERENCES
References available upon request
FOR INFORMATION
Name: Cheong Siow Chian
Address: K-3 Salak South Garden
Jalan Sungai Besi
57100 Kuala Lumpur
Contact No: 65-8652 3538 (Mobile)
Email: csc1501@hotmail.com
Date of Birth: 15 January 1977
Marital Status: Single