A descriptive slide on design thinking process through the help of the movie 'Padman'

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DESIGN THINKING PROCESS
SUPPORTING MOVIE ‘PADMAN’
Presented By- Aastha Pandey

3. Design Think Process
• Design thinking is a human-centered approach to innovation—anchored in
understanding customer’s needs, rapid prototyping, and generating creative ideas—
that will transform the way you develop products, services, processes, and
organizations.
• By using design thinking, you make decisions based on what customers really want
instead of relying only on historical data or making risky bets based on instinct instead
of evidence.

4. Design Thinking Framework (EICE)
• Explore: User-centric research is the main emphasis of the first stage of the design thinking process. It's important to
develop an empathic grasp of the issue you're attempting to resolve.
•Ideate: Now that you know the cause and you have a thorough grasp of your target audience and a clear, well-defined
problem to solve, it's time to start thinking about potential solutions.
In order to evaluate the creative potential and long-term viability of the prospects we perceive in the landscape, we must agree
on where the challenge might lead us.
•Create: Turning your idea into concept of actualize form is one of the major step in design thinking. We transform the
ideas into something concrete that can be tested on actual users during the creation stage. Basically implementing the ideas.
•Evolve: Gaining a thorough grasp of the users and what their ideal product or service would be is the main objective
throughout.

7. When did he realise
this Problem?
• When Gayatri, his wife, was using an unclean cloth during
her menstrual cycle, Lakshmikant became outraged. Then
he develops a system that will enable us to produce
inexpensive sanitary pads and also started spreading word
about them.
• His earlier pad wasn't very effective. But he eventually
succeeded after making multiple failed attempts. This
actually helps us realise that there is a solution to every
difficulty; we just need to figure it out.

8. TAM-SAM-SOM
TAM- Lakshmikant is very sure
that his product will be
brought buy the women.
SAM- For Lakshmikant the
main objective was to target
rural women. Thus because of
this reason hi only main target
was Indian market.
SOM - available market in the
nearby village of ladies

9. Lessons From The Movie
• Jugaad is the ‘New Innovation: Lakshmi demonstrates the power of jugaad by creating everything from an
onion-slicing machine to the pillion seat of a bicycle to a low-cost pad-making machine. How it eases people's lives
nearby and helps solve difficulties.
• Find opportunities nearby: Lakshmi's ability to see opportunities around him led to the development of
affordable sanitary pads as a byproduct.
• Think beyond money: He didn't want to portray his product as a means of getting money, and his sheer
commitment shifted Pari's perspective in favour of creating a community that is sustainable and problem-free.
• The secret to creating a sustainable product is having empathy for the consumer:
• Lakshmi tried to reach out to many target audiences (women in this case), but he was forced to present a pitiful
image each time. To fully grasp the issue, he even went to extremes and made himself a sanitary pad.

10. • Arunachalam
Muruganantham is the
very own man who not
brught the whole wave of
revolution the compay for
his sanitary pad but also
helped in providing
employment to huge
amunt of women in the
country.

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THANK YOU!
- Aastha Pandey