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Mastering Play Store App
Listing and Optimization
Presented by Dhiraj Ninave
About Me.
• 12+ Year Experience in Mobile Application
Development
• Director at Appsthentic Technology
founded in 2014
• Had completed Computer Engineering from
YCCE College Nagpur
• Given training to more than 500+ students
and Visiting Faculty for CDAC
Dhiraj Ninave
Overview
A.
Better UI/UX
Better
Features
Better Pricing
B.
Better
Visibility
App Store Optimization (ASO) is the process of enhancing the
visibility and discoverability of mobile applications in app
marketplaces.
ASO vs SEO
App Downloads Products and Services
Marketplace Search Engines
ASO Algorithm's
Keywords App Metadata
Graphics
User Reviews
App Performance
Localization
Retention and Uninstall Rate
HIDDEN
Keyword Research and Implementation
Understand Your App
Brainstorm Keywords
Competitor Analysis
User Feedback
Use ASO Tools
Title Optimization
Keyword-Rich Description
Use in Meta Data
Localized Keywords
Keyword Research and Implementation
• Give users a summary of your apps biggest benefits in
the short description.
• Keep your full description concise. Users may only read
the first few sentences.
• Stay focused on what makes your app or game great.
Highlight features users will love.
• Don't repeat your short description in your long
description.
Best practices
App Titles
Short Description
Long Description
Just-My-Friends is a social app that allows you to talk to your friends at any time
through a private channel. You can chat with your friends through chat or video.
Talk to your friends in any way every day anytime through chat or video. This app
makes it easier to stay in touch with friends. This app is for anyone who wants to stay
in touch with friends.
This app makes it easier to stay in touch with friends. Talk to your friends in any way
every day anytime through chat or video.
Just-My-Friends
Long Description
Just-My-Friends is a social app that allows you to talk to your friends at any time
through a private channel. You can chat with your friends through chat or video.
Talk to your friends in any way every day anytime through chat or video. This app
makes it easier to stay in touch with friends. This app is for anyone who wants to stay
in touch with friends.
This app makes it easier to stay in touch with friends. Talk to your friends in any way
every day anytime through chat or video.
Just-My-Friends
Long Description
Long Description
Optimizing App Icon and Screenshots
App Icon Specification
App Icon Specification
App Icon Best practices
App Screenshots
Highlight Key Features Tell a Story
Show Real Usage Readable Text
Localized Screenshots Include Calls to Action
Screenshots
Screenshots
Screenshots
Screenshots
Gathering and Responding to User
Reviews
Reviews
Positive reviews Negative reviews No reviews
Importance of Reviews
User Feedback improves app functionality
Postive review boost the app
Addressing Negative demonstrate commitment to user
satisfaction
Get more Positive Reviews
Funnel and journey triggers
Strategies In App Prompt
Utilize Social Media and Email
Highlight Positive Feedback
Offer Incentives
Educate Users for Reviews
Power of Reviews
Power of Reviews
Technical Optimization
Some of Technical Optimization
Compatibility with Devices
Crash Free App
App size and Performance
App Permissions
Keeping up with Play Store Policies
Regular App Updates
Some of Technical Optimization
Compatibility with Devices
Crash Free App
App size and Performance
App Permissions
Keeping up with Play Store Policies
Regular App Updates
Promoting Your App Outside the
Play Store
Promotions and Marketing
Advertising campaigns
Utilizing social media
Collaborating with influencers
List your app in other markets
Blogs and Forums
Play Store Listing Demo
App Ranking Demo
What Next ?
Google Play Store Listing Certification
ASO Specialist
Thank you
very much!
QnA ?
Dhiraj Ninave
Director Appsthentic
dhiraj@appsthentic.com

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Mastering Play Store App Listing and Optimization