Mastering Play Store App Listing and Optimization is crucial for boosting your app's visibility and downloads. Craft a compelling app description that highlights key features and benefits. Choose relevant keywords strategically to enhance searchability. Utilize high-quality graphics, screenshots, and videos to showcase your app's functionality. Regularly update your app to maintain positive reviews and ratings. Monitor analytics to refine your listing and stay competitive in the dynamic app marketplace. Implementing effective ASO (App Store Optimization) strategies will ensure your app stands out and attracts the right audience, ultimately driving more downloads and success for your app.

1. Mastering Play Store App
Listing and Optimization
Presented by Dhiraj Ninave

2. About Me.
• 12+ Year Experience in Mobile Application
Development
• Director at Appsthentic Technology
founded in 2014
• Had completed Computer Engineering from
YCCE College Nagpur
• Given training to more than 500+ students
and Visiting Faculty for CDAC
Dhiraj Ninave

3. Overview
A.
Better UI/UX
Better
Features
Better Pricing
B.
Better
Visibility
App Store Optimization (ASO) is the process of enhancing the
visibility and discoverability of mobile applications in app
marketplaces.

4. ASO vs SEO
App Downloads Products and Services
Marketplace Search Engines

5. ASO Algorithm's
Keywords App Metadata
Graphics
User Reviews
App Performance
Localization
Retention and Uninstall Rate
HIDDEN

6. Keyword Research and Implementation
Understand Your App
Brainstorm Keywords
Competitor Analysis
User Feedback
Use ASO Tools
Title Optimization
Keyword-Rich Description
Use in Meta Data
Localized Keywords

7. Keyword Research and Implementation
• Give users a summary of your apps biggest benefits in
the short description.
• Keep your full description concise. Users may only read
the first few sentences.
• Stay focused on what makes your app or game great.
Highlight features users will love.
• Don't repeat your short description in your long
description.
Best practices

8. App Titles

9. Short Description

10. Long Description
Just-My-Friends is a social app that allows you to talk to your friends at any time
through a private channel. You can chat with your friends through chat or video.
Talk to your friends in any way every day anytime through chat or video. This app
makes it easier to stay in touch with friends. This app is for anyone who wants to stay
in touch with friends.
This app makes it easier to stay in touch with friends. Talk to your friends in any way
every day anytime through chat or video.
Just-My-Friends

11. Long Description
Just-My-Friends is a social app that allows you to talk to your friends at any time
through a private channel. You can chat with your friends through chat or video.
Talk to your friends in any way every day anytime through chat or video. This app
makes it easier to stay in touch with friends. This app is for anyone who wants to stay
in touch with friends.
This app makes it easier to stay in touch with friends. Talk to your friends in any way
every day anytime through chat or video.
Just-My-Friends

12. Long Description

13. Long Description

14. Optimizing App Icon and Screenshots

15. App Icon Specification

16. App Icon Specification

17. App Icon Best practices

18. App Screenshots
Highlight Key Features Tell a Story
Show Real Usage Readable Text
Localized Screenshots Include Calls to Action

19. Screenshots

20. Screenshots

21. Screenshots

22. Screenshots

23. Gathering and Responding to User
Reviews

24. Reviews
Positive reviews Negative reviews No reviews

25. Importance of Reviews
User Feedback improves app functionality
Postive review boost the app
Addressing Negative demonstrate commitment to user
satisfaction

26. Get more Positive Reviews
Funnel and journey triggers
Strategies In App Prompt
Utilize Social Media and Email
Highlight Positive Feedback
Offer Incentives
Educate Users for Reviews

27. Power of Reviews

28. Power of Reviews

29. Technical Optimization

30. Some of Technical Optimization
Compatibility with Devices
Crash Free App
App size and Performance
App Permissions
Keeping up with Play Store Policies
Regular App Updates

31. Some of Technical Optimization
Compatibility with Devices
Crash Free App
App size and Performance
App Permissions
Keeping up with Play Store Policies
Regular App Updates

32. Promoting Your App Outside the
Play Store

33. Promotions and Marketing
Advertising campaigns
Utilizing social media
Collaborating with influencers
List your app in other markets
Blogs and Forums

34. Play Store Listing Demo

35. App Ranking Demo

36. What Next ?
Google Play Store Listing Certification
ASO Specialist

37. Thank you
very much!
QnA ?
Dhiraj Ninave
Director Appsthentic
dhiraj@appsthentic.com