A Sprint Manifesto. Agile Strategy and Return on Luck.
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Keynote at Happy Projects Conference 2019. Simon Severino, CEO Strategy Sprints.
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A Sprint Manifesto. Agile Strategy and Return on Luck.
- 1. A SPRINT MANIFESTOSimon Severino, CEO Strategy Sprints
- 2. 1. Ship this week. 2. Come as you are. 3. Work in public. 4. It's not a sprint if you don't test. 5. Build on the work of others. 6. Formulate your assertion. 7. What’s the smallest we can build today? 8. Sketch first. Then talk. 9. Less but better. 10. Fun is in the word function. 11. Decide to care. 12. Invite to play. 13. Keep rolling. SPRINT MANI FESTO
- 6. Time-To-Market ROL/Accelerate Progress Release team fixations Sprint impact
- 8. Increase ROL/Surface Release your fixations Accelerate progress Team Fixations Customer driven Finance driven Resource driven Offer driven
- 13. SURFACE 1957
- 14. SURFACE 1967
- 15. Run multiple parallel experiments Innovation Card Growth Board Fast Forward 39x Lion King on ice Lion King Carnival Lion King Movie Disney Lion King Toys Lion King theater Lion King theater DVD Pixar 3D
- 16. Run multiple parallel experiments Innovation Card Growth Board Fast Forward 39x Paramount Universal IP Netflix Blockbuster HBO Disney Dreamworks
- 17. Run multiple parallel experiments Innovation Card Growth Board Fast Forward 39x
- 18. Run multiple parallel experiments Innovation Card Growth Board Fast Forward 39x Time-To- Market Innovation Culture Market Growth Innovation Course Strategy Sprints Trainings Tender VR
- 20. #1 Every sprint is unique Depending on product stage Depending on market Depending on competition
- 21. #2 Anatomy of a sprint 1 understand 2 define 3 sketch 4 decide 5 prototype 6 validate
- 22. ❏ THE STRATEGY SPRINT Future Now Avatar Product Strategy Belief Mapping Ship it Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Personalize Network Effects Focus Card Product Positioning
- 24. Run multiple parallel experiments Innovation Card Growth Board Fast Forward
- 25. Run multiple parallel experiments Innovation Card Growth Board Fast Forward
- 26. Run multiple parallel experiments Innovation Card Growth Board Fast Forward
- 27. Run multiple parallel experiments Innovation Card Growth Board Fast Forward New white wine variety Georg Scheu We can create a superior version of silvaner, with more aroma and greater resistance to frost and chlorosis. A new white wine variety called Sämling Crossing Rieling and Bouquet Blanc Starting 1916 Greater Aroma Greater resistance to frost and chlorosis
- 28. Run multiple parallel experiments Innovation Card Growth Board Fast Forward
- 29. Run multiple parallel experiments Innovation Card Growth Board Fast Forward Model S Elon Musk We can fundamentally change the way the world thinks about cars. Prototype of first Model S Landing page with button to deposit 25K to get on the waiting list. 21 may 2008 Dollars deposited 200 deposits
- 30. SURFACE 1967
- 31. SURFACE 1967
- 32. Run multiple parallel experiments Innovation Card Growth Board Fast Forward
- 33. Run multiple parallel experiments Innovation Card Growth Board Fast Forward Water displacement Norm Larsen We can concoct a formula to prevent corrosion and rust Test a formula in a diffuser bottle Write down the formula and test it 1953 Rust and corrosion prevented 5 car breaks without rust and corrosion in 5 weather settings
- 35. ❏ FUTURE NOW Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 36. ❏ AVATAR Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 38. ❏ PRODUCT STRATEGY Future Now Avatar Product Strategy Product Positioning Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize
- 39. Product Strategy Pain Specific Solution Benefits (not features) Deep Desire Value Risk Reversal Positioning (trust, authority, social proof) Sales Strategy Objection handling Why now?
- 40. ❏ PRODUCT POSITIONING Future Now Avatar Product Strategy Product Positioning Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize
- 41. Product Positioning Who is it for? Who not? 5 levels deep segmentation What do we do? How are we different? Passion/Best in the world
- 42. ❏ BELIEF MAPPING Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 43. Belief about the opportunity Belief about the internal struggle Belief about the external struggle
- 44. ❏ NETWORK EFFECTS Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 46. ❏ SHIP IT Future Now Avatar Product Strategy Belief Mapping Ship it Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 47. 47
- 48. ❏ PAY TO PLACE Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 49. ❏ PER SONA LIZE Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 52. ❏ COLLECT AWARENESS Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 53. ❏ QUALIFY LEADS Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 54. ❏ BUILD YOUR SOLUTION Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 55. ❏ CLOSE Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 56. ❏ IMPROVE USER FLOW Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 57. 50% never 15% first 7 weeks 35% 18-24 weeks
- 58. ❏ FINANCIAL FORECAST Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning
- 59. ❏ FOCUS CARD Future Now Avatar Product Strategy Belief Mapping Ship Pay to place Collect awareness Qualify leads Build your solution Close Improve user Flow Financial Forecast Network Effects Focus Card Personalize Product Positioning