1. Sierra Goerg Digital Design
Selected Social Media Post

2. Sierra Goerg Digital Design
Theme
Organ Donation in New York

3. Sierra Goerg Digital Design
Research
New York has the least amount of
registered organ donors in the US.
- Only 27% of New Yorkers
http://www.liveonny.org/l/

4. Sierra Goerg Digital Design
Research
New York has the third longest list
of people waiting to receive organ
transplants.
http://www.liveonny.org/l/

5. Sierra Goerg Digital Design
Research
“Although there may be underlying cultural or
religious differences… race alone cannot
explain geographic differences in organ donor
consent rates.”
https://www.sciencedaily.com/releases/2015/05/150528083036.htm

6. Sierra Goerg Digital Design
Diigo URL
https://www.diigo.com/profile/sgoerg

7. Sierra Goerg Digital Design
Texture Images

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Texture Images

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Texture Images

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Texture Images

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Texture Images

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Texture Images

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Texture Images

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Texture Images

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

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Foreground Image

47. Sierra Goerg Digital Design
Cropping

48. Sierra Goerg Digital Design
Use of Layers

49. Sierra Goerg Digital Design
Contrast and Density Change

50. Sierra Goerg Digital Design
Color Balance

51. Sierra Goerg Digital Design
Image Rotation

52. Sierra Goerg Digital Design
Burning and Dodging

53. Sierra Goerg Digital Design
Saturating and De-Saturating

54. Sierra Goerg Digital Design
Text Tool

55. Sierra Goerg Digital Design
Vignetting

56. Sierra Goerg Digital Design
Gradient

57. Sierra Goerg Digital Design
Combining Images with the Pen tool

58. Sierra Goerg Digital Design
Transposing using Opacity

59. Sierra Goerg Digital Design
Spot Healing and Healing Brush

60. Sierra Goerg Digital Design
Magnetic and Regular Lasso Tool

61. Sierra Goerg Digital Design
Magic Wand

62. Sierra Goerg Digital Design
Clone Tool

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Clipping Mask

64. Sierra Goerg Digital Design
Final Connotative Combined Image

65. Sierra Goerg Digital Design
Rectangle Tool

66. Sierra Goerg Digital Design
Fill Color and Stroke

67. Sierra Goerg Digital Design
Selection Tool

68. Sierra Goerg Digital Design
Direct Selection Tool

69. Sierra Goerg Digital Design
Eraser Tool

70. Sierra Goerg Digital Design
Line Tool

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Scissors Tool

72. Sierra Goerg Digital Design
Knife Tool

73. Sierra Goerg Digital Design
Text Tool and Text on a Path

74. Sierra Goerg Digital Design
Blob Brush Tool

75. Sierra Goerg Digital Design
Live Trace Tool

76. Sierra Goerg Digital Design
Gradient Tool

77. Sierra Goerg Digital Design
Pen Tool

78. Sierra Goerg Digital Design
Convert Anchor Point Tool

79. Sierra Goerg Digital Design
Delete Anchor Point Tool

80. Sierra Goerg Digital Design
Shear Tool

81. Sierra Goerg Digital Design
Effects

82. Sierra Goerg Digital Design
Pathfinder

83. Sierra Goerg Digital Design
Words to Create Organizational Name
- LiveOnNY
- Alliance for Donation
- Long Live NY
- Increase
- Register
- Organ

84. Sierra Goerg Digital Design
Created Organizational Name
Register + Live + NY = RegiliveNY

85. Sierra Goerg Digital Design
Reference Images

86. Sierra Goerg Digital Design
Logo Sketches

87. Sierra Goerg Digital Design
Logo, Version 1

88. Sierra Goerg Digital Design
Logo, Version 2

89. Sierra Goerg Digital Design
Final Logo

90. Sierra Goerg Digital Design
Logo with Color
I used a nature green for my
logo because green is often
associated with recycling and
renewal: attributes that correlate
with organ donation.

91. Sierra Goerg Digital Design
Logo with Typography

92. Sierra Goerg Digital Design
Front of T-shirt with Logo

93. Sierra Goerg Digital Design
Back of T-shirt with Manipulated Image