This document contains research and work by Sierra Goerg Digital Design on creating assets for an organization called RegiliveNY focused on increasing organ donation registration in New York. It includes research finding that New York has the lowest organ donor registration and third longest transplant waiting list. The process documented includes creating a logo, t-shirt designs with the logo, and a book cover sleeve with manipulated images for RegiliveNY.

1. Sierra Goerg Digital Design
Selected Social Media Post

2. Sierra Goerg Digital Design
Theme
Organ Donation in New York

3. Sierra Goerg Digital Design
Research
New York has the least amount of
registered organ donors in the US.
- Only 27% of New Yorkers
http://www.liveonny.org/l/

4. Sierra Goerg Digital Design
Research
New York has the third longest list
of people waiting to receive organ
transplants.
http://www.liveonny.org/l/

5. Sierra Goerg Digital Design
Research
“Although there may be underlying cultural or
religious differences… race alone cannot
explain geographic differences in organ donor
consent rates.”
https://www.sciencedaily.com/releases/2015/05/150528083036.htm

6. Sierra Goerg Digital Design
Diigo URL
https://www.diigo.com/profile/sgoerg

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Texture Images

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Foreground Image

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Foreground Image

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Cropping

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Use of Layers

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Contrast and Density Change

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Color Balance

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Image Rotation

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Burning and Dodging

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Saturating and De-Saturating

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Text Tool

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Vignetting

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Gradient

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Combining Images with the Pen tool

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Transposing using Opacity

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Spot Healing and Healing Brush

60. Sierra Goerg Digital Design
Magnetic and Regular Lasso Tool

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Magic Wand

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Clone Tool

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Clipping Mask

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Final Connotative Combined Image

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Rectangle Tool

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Fill Color and Stroke

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Selection Tool

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Direct Selection Tool

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Eraser Tool

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Line Tool

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Scissors Tool

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Knife Tool

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Text Tool and Text on a Path

74. Sierra Goerg Digital Design
Blob Brush Tool

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Live Trace Tool

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Gradient Tool

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Pen Tool

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Convert Anchor Point Tool

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Delete Anchor Point Tool

80. Sierra Goerg Digital Design
Shear Tool

81. Sierra Goerg Digital Design
Effects

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Pathfinder

83. Sierra Goerg Digital Design
Words to Create Organizational Name
- LiveOnNY
- Alliance for Donation
- Long Live NY
- Increase
- Register
- Organ

84. Sierra Goerg Digital Design
Created Organizational Name
Register + Live + NY = RegiliveNY

85. Sierra Goerg Digital Design
Reference Images

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Logo Sketches

87. Sierra Goerg Digital Design
Logo, Version 1

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Logo, Version 2

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Final Logo

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Logo with Color
I used a nature green for my
logo because green is often
associated with recycling and
renewal: attributes that correlate
with organ donation.

91. Sierra Goerg Digital Design
Logo with Typography

92. Sierra Goerg Digital Design
Front of T-shirt with Logo

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Back of T-shirt with Manipulated Image

94. Sierra Goerg Digital Design
Book Cover Research, 1

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Book Cover Research, 2

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Book Cover Research, 3

97. Sierra Goerg Digital Design
Book Cover Sleeve