The document describes Abigail Del Sol's digital design process for creating a logo for a fictitious organization called Facehumane. It details steps taken including brainstorming organizational names by combining words, sketching logo concepts, developing multiple logo versions, adding color and typography, and applying the final logo design to promotional items like t-shirts. The logo is meant to suggest addressing issues within humane societies while sounding familiar.
21. Abigail Del Sol Digital Design
Words to Create Organiza0onal Name
Facebook
Twitter
Instagram
Euthanasia
Animals
Humane
22. Abigail Del Sol Digital Design
Created Organiza0onal Name
Facebook+Humane=
Facehumane
New name suggests to “face”
issues within “humane” societies,
while also sounding catchy and
familiar.
28. Abigail Del Sol Digital Design
Logo with Color
Brown: warm/
earthy
Connection:
color of dog
biscuits and
eyes.
29. Abigail Del Sol Digital Design
Logo with Typography
FACEHUMANE
I used
OldSansBlack,
because it is
modern, yet
bold. It worked
in synergy,
without
distracting from
the logo.
30. Abigail Del Sol Digital Design
Front of T-Shirt with Logo/Logotype
31. Abigail Del Sol Digital Design
Back of T-shirt with Manipulated Image
32. Abigail Del Sol Digital Design
Other Applica0on of the Logo / Logotype