1. Harnessing
the
Power
of
“World’s
Largest
Professional
Network”
Siejen
Yin-­‐Stevenson
Stanford
University
Networking
Group
Tuesday,
April
3,
2012

2. • Intro
to
useful
Linkedin
tools
• Learning
to
use
Linkedin
more
effec:vely
• Considering
Linkedin
connec:on
requests
• Ways
to
maximize
your
exposure
and
how
to
con:nue
to
grow
your
Linkedin
Network
• How
to
use
Linkedin
to
find
another
job
at
Stanford
or
other
companies

3. • Final
Thoughts
• Final
Thoughts
• Other
Linkedin
Tools
• Growing
and
Leveraging
your
Linkedin
network
• The
most
important
a<ributes
of
a
Linkedin
profile
• What
and
Why
Linkedin?

4. What
is
Linkedin?
• Virtual
version
of
your
physical
resume
Why
Linkedin?
• Linkedin
improves
your
Google
Page
Rank
• MarkeKng
tool
to
digitally
manage
your
“professional
brand”
• Being
reviewed
as
part
of
the
HR
screening
process
• Easy
tool
to
use
to
stay
connected
with
your
network

5. • Create
a
catchy
“Headline”
using
keywords
• Adding
a
“Profile
Photo”
to
make
your
profile
7x
more
Office
Manager
and
your
next
likely
to
be
found
in
searches
indispensible
right
hand…
• Having
your
2
most
recent
posiGons
with
full
job
Marke:ng
maven
descrip:ons
makes
your
profile
12x
more
likely
to
be
with
a
passion
for
found
online
commni:es
• Write
a
“Summary”
about
yourself
• Emphasis
on
“Skills
and
ExperGse”
–
List
at
least
5
• Add
your
“EducaGon”
to
your
profile
Profile
with
100%
• Have
“50
or
more
connecGons”
completeness
will
appear
• Obtain
at
least
“3
RecommendaGons”
higher
in
search
results
• Add
“Custom
Anchor
Text
to
Links”
• Use
the
“Improve
Your
Profile
Tool”
to
improve
your
score
• Fill
out
your
“Industry”
and
“Postal
Code”
**
Upda:ng
your
profile
frequently
will
keep
your
score
up!!

6. Choose
to
“Be
Ac:ve”
versus
being
passive…
1. Invite
Co-­‐workers
from
past
and
present
companies
2. Invite
and
Reconnect
with
Classmates
3. Invite
Business
and
Professional
Contacts
(use
Linkedin
func:onality
of
checking
your
address
book)
4. Join
a
Linkedin
Group,
then
contribute
to
the
discussions
and
connect
with
other
Use
Linkedin
as
your
like-­‐minded
individuals
primary
research
tool
in
Make
it
a
point
to
network
in
new
situa:ons
or
networking,
learning
and
sharing
info
adend
at
least
1-­‐2
networking
events
per
month
bout
companies,
individuals
and
to
meet
new
people…
poten:al
job
opps
1. Use
LinkedIn
to
research
the
speakers
and
adendees
beforehand
2. Be
genuine
when
networking
to
make
it
an
authenGc
experience
3. Follow
up
with
your
new
connec:ons
within
24-­‐48
hours
via
e-­‐mail
and
Linkedin
4. Use
the
“Cardmunch”
app
to
quickly
scan
and
download
your
new
connec:ons
Other
ways
to
grow
your
Linkedin
network…
1. Offer
to
be
a
resource
and
make
introduc:ons
2. Volunteer
your
skills
3. Converse
with
your
connec:ons
by
answering
ques:ons,
sharing
interes:ng
ar:cles,
job
openings
and
events
4. Write
a
thoughgul
recommenda:on
**Google
and
read
“Elements
of
a
Good
Linkedin
RecommendaKon”
by
Chris
Brogan
and
check
out
his
Linkedin
Profile
and
RecommendaKons

7. Linkedin
Labs
(hdp://linkedinlabs.com)

8. My
3
Favorite
Linkedin
Lab
Tools
(hTp://linkedinlabs.com)

9. • Check-­‐in
and
Engage
with
Your
Linkedin
Network
at
least
once
a
week
• Create
a
Vanity
URL
(Profile
Sekngs)
• Use
“Linkedin:
Name”
when
conduc:ng
searches
through
Google
• Use
Wordle.net
to
generate
a
“Word
Cloud”
and
“Keywords”
to
include
your
profile
• Review
Sekngs
and
Personaliza:on
to
manage
your:
– Public
Profile
– Privacy
– Profile
views
– Profile
seYngs
– ConnecKons
Browse
– E-­‐mail
noKficaKons
• “To
connect”
or
“Not
to
Connect”
• Check
out
the
Linkedin
Learning
Center
(hdp://learn.linkedin.com)
• Join
the
Stanford
Networking
Group
and
Connect
with
us
Linkedin

10. Connect
with
us
through
the
following
Stanford
Linkedin
Groups
and
Join
in
on
the
ConversaGon
Owning
Your
Career
@
Stanford
Stanford
Career
Services
Working
Group
“World’s
Largest
Professional
Network”