We were given assignment to prepare a PPT about a product or Service and make it a brand and decide its name , logo , tagline , USP , URL. We also need to do market analysis of that particular product, segmenting , making brand image, brand strategy , brand pricing strategy & integrated communication strategy.

1. Prestige Institute of Management and Research, Indore
Presented By:-
Siddhesh Shah
Ayushi Nagwani
Bharti Lalwani
Nishi Jain
Ruchika Shukla
Submitted To :-
Dr. Meenu Mathur
(Session 2018 – 2020)
Presentation on
Product And Brand Management

3. INTRODUCTION
 Tagline : “Baalon ka rakhe dil se khayal”
 Logo :
 USP :Targeting Hair fall and Greyness.
 URL : www.ayureethahairoil.com

4. MARKET ANALYSIS
 Hair care industry within the FMCG personal care segment
continues to do well.
 Of the estimated Rs.1611 billion FMCG market in india ,
hair care products make up approximately 8% of the total
“according to the Nielsen Retail Audit Report”
 Out of the above hair-care industry hair oils commands
close to 50 % of the hair care market in india

5. SEGMENTATION & CONSUMER
INSIGHT
 Demographical
• Age : above 18
• Gender : Both
 Geographical
• India

6. BRAND IMAGE
No chemicals
Herbal
Trustworthy
Oil contain vitamin C and
Omega 3

7. BRAND STRATEGY
 TANGIBLE FEATURES
■ Root Nourishing through scalp comb.
■ Plastic Bottle s are easy to carry around.
WEIGHT QUANTITY PRICE
50 GM 50 ML 70
100 GM 100 ML 130
200 GM 200 ML 235

8. BRAND PRICING STRATEGY
 Penetration Pricing Strategy :
It is a pricing strategy where the price of a product is initially set low to
rapidly reach a wide fraction of the market and initiate word of mouth.
The strategy works on the expectation that customer will switch to the
new brand because of the lower price
 Distribution Strategy: AGENCY SHIP

9. INTEGRATED COMMUNICATION
STRATEGY
Advertising.
Sales Promotion.
Search Engine Optimization.
Social Media
Marketing.(facebook,instagram)

10. INVEST IN YOUR
HAIR,
THECROWN
YOU
NEVER
TAKE OFF.