This document discusses corporate social responsibility (CSR). It defines CSR as a business's commitment to operate ethically and contribute to economic development while improving life for employees, local communities, and society. The document outlines different types of CSR initiatives focused on employees, markets, society, products, and the environment. It shows how CSR code of conduct priorities vary by industry and lists benefits of CSR like enhancing influence, attracting employees, increasing customer retention, and saving money. The document provides a framework for CSR management through planning, implementing, checking, and improving initiatives. It gives examples of Google and IBM's CSR programs focused on sustainability and energy efficiency.

1. Corporate Social Responsibility
By : Mitul K Desai (23)
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2. Definition
What is Corporate Social Responsibility ?
‘Corporate Social Responsibility is the continuing commitment
by business to behave ethically and contribute to economic
development while improving the quality of life of the
workforce and their families as well as of the local community
and society at large’.
– World Business Council For Sustainable Development
Corporate Social Responsibility
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3. CSR Initiatives
Employee
focused initiative
Market focused
initiative
Society focused
initiative
Product focused
initiative
Environmentally
focused initiative
Result - Driven CSR
= Benefits
Corporate Social Responsibility
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4. Code of Conduct:
Issue emphasis varies by Industry
0 20 40 60 80 100
Multi-Sector
Technology
Services
Light
Industry
Heavy
Industry
% of Codes addressing issue
Environment
Fair Employment &
Labour Rights
Rule of Law
Fair Business Practices
Corporate Social Responsibility
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5. Benefits of CSR
Benefits
of CSR
Enhancing your
influence in the
industry
Attracting,
Retaining and
Maintaining a happy
workforce
Increase in
customer retention
Differentiating
yourself from the
competitor
Saving money
on energy and
operating cost
Access to funding
opportunities
Media interest
and good
reputation
Benefits
Benefits
Enhanced
Relationship with
stakeholders
Winning new
businesses
Corporate Social Responsibility
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6. CSR Management
Plan
• Consult stakeholders
• Establish code of conduct
• Set targets
Do
• Establish management
systems and personnel
• Promote code compliance
Check
• Measure progress
• Audit
• Report
Act
• Corrective action
• Reform of systems
Corporate Social Responsibility
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7. Companies Playing their role in CSR
Google
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8. Companies Playing their role in CSR
IBM
Project Big Green
 The initiative includes a new global green
team of 850+ energy efficiency architects from
across IBM.
 The company stated that for an average
25,000 square foot data center, the potential
energy savings should be upwards of 42%
which, based on the energy mix in the U.S.,
would equate to a 7,439-ton reduction in
carbon emissions year.
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10. Thank You