3. THE CONCEPT OF ATTITUDE
An attitude is the behavior of a person/s with respect
to a given objective like physical objectives, issues,
ideas, events, people, etc in positive or negative way
of responding.
5. FUNCTIONS OF ATTITUDE
1. ADJUSTMENT FUNCTION
2. THE EGO-DEFENSIVE FUNCTION
3. THE VALUE-EXPRESSIVE FUNCTION
4. THE KNOWLEDGE FUNCTION
6. COMPONENTS OF ATTITUDE
THERE ARE THREE COMPONENTS OF ATTITUDE
1. COGNITIVE
2. AFFECTIVE
3. BEHAVIOURAL
7. COGNITIVE
It represents the beliefs of a person about an
attitude of objective.
It consists of the individual’s beliefs, perception &
ideas about an objective.
8. AFFECTIVE
It refers to the emotions associated with an
attitude object.
It basically consists of the feeling of a person has
toward an attitude object.
9. BEHAVIORAL
It is concerned with the way one intends to
behave toward a particular attitude object.
How the person wants to behave & what the person
says about his behavior towards the object.
10. ATTITUDE FORMATION
Here, a person’s beliefs about an object & the
amount & type of information the person has about
the object both contribute to the formation of an
about the object.
If a person has positive beliefs about an objective,
the persons the person forms a positive attitude
about it & vice versa.
11. FACTORS IN ATTITUDE FORMATION
1. Family
2. Reference groups
3. Social classes
12. ATTITUDES TYPES
Most of the research in OB has been concerned with
three attitudes…
1. Job satisfaction
2. Job involvement
3. Organisational commitment
13. 1. Job satisfaction
A collection of positive and/or negative feelings
that an individual holds toward his or her job.
14. 2. Job involvement
Identifying with the job, actively participating in
it, and considering performance important to
self-worth.
15. 3. Organisational commitment
Identifying with a particular organization and its
goals, and wishing to maintain membership in
the organization.
