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I ADMIRE PEOPLE WHO OWN EXPENSIVE HOMES, CARS AND CLOTHES.
Strongly disagree (1)
Disagree (2)
Neutral (3)
Agree (4)
Strongly agree (5)
I LIKE TO OWN THINGS THAT IMPRESS PEOPLE.
Strongly disagree (1)
Disagree (2)
Neutral (3)
Agree (4)
Strongly agree (5)
I DON'T PLACE MUCH EMPHASIS ON THE AMOUNT OF MATERIAL OBJECTS PEOPLE OWN
AS A SIGN OF SUCCESS.
Strongly agree (1)
Agree (2)
Neutral (3)
Disagree (4)
Strongly disagree (5)
I USUALLY BUY ONLY THE THINGS I NEED.
Strongly agree (1)
Agree (2)
Neutral (3)
Disagree (4)
Strongly disagree (5)
I TRY TO KEEP MY LIFE SIMPLE, AS FAR AS POSSESSIONS ARE CONCERNED.
Strongly agree (1)
Agree (2)
Neutral (3)
Disagree (4)
Strongly disagree (5)
I LIKE A LOT OF LUXURY IN MY LIFE.
Strongly disagree (1)
Disagree (2)
Neutral (3)
Agree (4)
Strongly agree (5)
I HAVE ALL THE THINGS I REALLY NEED TO ENJOY LIFE.
Strongly agree (1)
Agree (2)
Neutral (3)
Disagree (4)
Strongly disagree (5)
MY LIFE WOULD BE BETTER IF I OWNED CERTAIN THINGS I DON'T HAVE.
Strongly disagree (1)
Disagree (2)
Neutral (3)
Agree (4)
Strongly agree (5)
IT SOMETIMES BOTHERS ME QUITE A BIT THAT I CAN'T AFFORD TO BUY ALL THE THINGS
I'D LIKE.
Strongly disagree (1)
Disagree (2)
Neutral (3)
Agree (4)
Strongly agree (5)
Respondent Perception Trait Actual Trait Judgement Gender
1 36 Materialistic 32 Materialistic Correct Female
2 36 Materialistic 33 Materialistic Correct Male
3 40 Highly Materialistic 30 Materialistic Incorrect Male
4 34 Materialistic 29 Materialistic Correct Male
5 32 Materialistic 25 Unmaterialistic Incorrect Female
6 23 Unmaterialistic 20 Unmaterialistic Correct Female
7 40 Highly Materialistic 26 Unmaterialistic Incorrect Male
8 40 Highly Materialistic 19 Unmaterialistic Incorrect Male
9 32 Materialistic 16 Highly Unmaterialistic Incorrect Male
10 32 Materialistic 20 Unmaterialistic Incorrect Male
Respondent Perception Trait Actual Trait Judgement Gender
1 25 Unmaterialistic 25 Unmaterialistic Correct Male
2 29 Materialistic 31 Materialistic Correct Male
3 29 Materialistic 27 Unmaterialistic Incorrect Female
4 27 Unmaterialistic 31 Materialistic Incorrect Female
5 31 Materialistic 26 Unmaterialistic Incorrect Female
6 33 Materialistic 34 Materialistic Correct Female
7 31 Materialistic 33 Materialistic Correct Female
8 29 Materialistic 21 Unmaterialistic Incorrect Male
9 30 Materialistic 22 Unmaterialistic Incorrect Male
10 30 Materialistic 36 Materialistic Correct Female
Respondent Perception Trait Actual Trait Judgement Gender
1 25 Unmaterialistic 21 Unmaterialistic Correct Male
2 36 Materialistic 25 Unmaterialistic Incorrect Female
3 38 Highly Materialistic 24 Unmaterialistic Incorrect Female
4 40 Highly Materialistic 23 Unmaterialistic Incorrect Female
5 25 Unmaterialistic 19 Unmaterialistic Incorrect Male
6 25 Unmaterialistic 25 Unmaterialistic Correct Female
7 30 Materialistic 26 Unmaterialistic Incorrect Male
8 40 Highly Materialistic 29 Materialistic Incorrect Female
9 29 Materialistic 23 Unmaterialistic Incorrect Female
10 30 Materialistic 30 Materialistic Correct Female
Respondent Perception Trait Actual Trait Judgement Gender
1 23 Unmaterialistic 23 Unmaterialistic Correct Female
2 30 Materialistic 26 Unmaterialistic Incorrect Female
3 22 Unmaterialistic 29 Materialistic Incorrect Male
4 25 Unmaterialistic 25 Unmaterialistic Correct Female
5 20 Unmaterialistic 22 Unmaterialistic Correct Female
6 25 Unmaterialistic 26 Unmaterialistic Correct Male
7 25 Unmaterialistic 25 Unmaterialistic Correct Male
8 20 Unmaterialistic 30 Materialistic Incorrect Female
9 31 Materialistic 28 Materialistic Correct Female
10 20 Unmaterialistic 20 Unmaterialistic Correct Male
Consumer Materialism: Perception & Reality.

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Consumer Materialism: Perception & Reality.

  • 1.
  • 2. I ADMIRE PEOPLE WHO OWN EXPENSIVE HOMES, CARS AND CLOTHES. Strongly disagree (1) Disagree (2) Neutral (3) Agree (4) Strongly agree (5) I LIKE TO OWN THINGS THAT IMPRESS PEOPLE. Strongly disagree (1) Disagree (2) Neutral (3) Agree (4) Strongly agree (5)
  • 3. I DON'T PLACE MUCH EMPHASIS ON THE AMOUNT OF MATERIAL OBJECTS PEOPLE OWN AS A SIGN OF SUCCESS. Strongly agree (1) Agree (2) Neutral (3) Disagree (4) Strongly disagree (5) I USUALLY BUY ONLY THE THINGS I NEED. Strongly agree (1) Agree (2) Neutral (3) Disagree (4) Strongly disagree (5)
  • 4. I TRY TO KEEP MY LIFE SIMPLE, AS FAR AS POSSESSIONS ARE CONCERNED. Strongly agree (1) Agree (2) Neutral (3) Disagree (4) Strongly disagree (5) I LIKE A LOT OF LUXURY IN MY LIFE. Strongly disagree (1) Disagree (2) Neutral (3) Agree (4) Strongly agree (5)
  • 5. I HAVE ALL THE THINGS I REALLY NEED TO ENJOY LIFE. Strongly agree (1) Agree (2) Neutral (3) Disagree (4) Strongly disagree (5) MY LIFE WOULD BE BETTER IF I OWNED CERTAIN THINGS I DON'T HAVE. Strongly disagree (1) Disagree (2) Neutral (3) Agree (4) Strongly agree (5)
  • 6. IT SOMETIMES BOTHERS ME QUITE A BIT THAT I CAN'T AFFORD TO BUY ALL THE THINGS I'D LIKE. Strongly disagree (1) Disagree (2) Neutral (3) Agree (4) Strongly agree (5)
  • 7.
  • 8. Respondent Perception Trait Actual Trait Judgement Gender 1 36 Materialistic 32 Materialistic Correct Female 2 36 Materialistic 33 Materialistic Correct Male 3 40 Highly Materialistic 30 Materialistic Incorrect Male 4 34 Materialistic 29 Materialistic Correct Male 5 32 Materialistic 25 Unmaterialistic Incorrect Female 6 23 Unmaterialistic 20 Unmaterialistic Correct Female 7 40 Highly Materialistic 26 Unmaterialistic Incorrect Male 8 40 Highly Materialistic 19 Unmaterialistic Incorrect Male 9 32 Materialistic 16 Highly Unmaterialistic Incorrect Male 10 32 Materialistic 20 Unmaterialistic Incorrect Male
  • 9. Respondent Perception Trait Actual Trait Judgement Gender 1 25 Unmaterialistic 25 Unmaterialistic Correct Male 2 29 Materialistic 31 Materialistic Correct Male 3 29 Materialistic 27 Unmaterialistic Incorrect Female 4 27 Unmaterialistic 31 Materialistic Incorrect Female 5 31 Materialistic 26 Unmaterialistic Incorrect Female 6 33 Materialistic 34 Materialistic Correct Female 7 31 Materialistic 33 Materialistic Correct Female 8 29 Materialistic 21 Unmaterialistic Incorrect Male 9 30 Materialistic 22 Unmaterialistic Incorrect Male 10 30 Materialistic 36 Materialistic Correct Female
  • 10. Respondent Perception Trait Actual Trait Judgement Gender 1 25 Unmaterialistic 21 Unmaterialistic Correct Male 2 36 Materialistic 25 Unmaterialistic Incorrect Female 3 38 Highly Materialistic 24 Unmaterialistic Incorrect Female 4 40 Highly Materialistic 23 Unmaterialistic Incorrect Female 5 25 Unmaterialistic 19 Unmaterialistic Incorrect Male 6 25 Unmaterialistic 25 Unmaterialistic Correct Female 7 30 Materialistic 26 Unmaterialistic Incorrect Male 8 40 Highly Materialistic 29 Materialistic Incorrect Female 9 29 Materialistic 23 Unmaterialistic Incorrect Female 10 30 Materialistic 30 Materialistic Correct Female
  • 11. Respondent Perception Trait Actual Trait Judgement Gender 1 23 Unmaterialistic 23 Unmaterialistic Correct Female 2 30 Materialistic 26 Unmaterialistic Incorrect Female 3 22 Unmaterialistic 29 Materialistic Incorrect Male 4 25 Unmaterialistic 25 Unmaterialistic Correct Female 5 20 Unmaterialistic 22 Unmaterialistic Correct Female 6 25 Unmaterialistic 26 Unmaterialistic Correct Male 7 25 Unmaterialistic 25 Unmaterialistic Correct Male 8 20 Unmaterialistic 30 Materialistic Incorrect Female 9 31 Materialistic 28 Materialistic Correct Female 10 20 Unmaterialistic 20 Unmaterialistic Correct Male