The document discusses The CHR Group's ExperienceEverywhere strategy for helping companies build loyalty with connected customers across digital and physical channels. It emphasizes the need to provide personalized, relevant experiences wherever and however customers engage. The strategy involves examining a company's brand, infrastructure, and data to create a 360-degree view of customers and optimize their journeys. This can increase efficiencies, engagement, loyalty and ROI. The strategy is implemented through clear requirements and identifying the best platforms and processes.
