Ormita allows businesses to exchange excess inventory, unsold time, or other underutilized assets for advertising placements. This avoids additional cash costs for promotion. Businesses provide details on their exchange item and desired media buy. Ormita matches exchanges and handles transactions, crediting accounts for exchanges and charging accounts for media. This enables businesses to promote without extra cash outlay by leveraging unused assets.

1. Bartering for
Advertising
Turn your excess, undervalued inventory or
unsold time into local, national & international
advertising campaigns
- Get more cash customers
- Maximise your profits
- Build your brand
Bartering for advertising does not cost – it pays!
www.ormita.com
www.ormita.com
© Ormita Commerce Network,2012

2. Bartering for advertising allows businesses to
promote their products or services without having
to outlay extra cash costs to do so.
“The secret of success is to find out where
everyone else is going and get there first.”
- Mark Twain
Advertising is important to retaining a businesses brand value, reputation and market position with
consumers. Just as Stuart Henderson Britt said, “Doing business without advertising is like winking at a girl in the dark.
You might know what you are doing, but nobody else does,” it is very difficult to do business if no one knows that you
exist, much less what you are about.
Do You Really Need Advertising?
You’ve developed great products and services and sold them as well as anyone. That’s why you’re in business.
Now you want to grow by gaining more clients to take your business to the next level.
In an era of information overload it is very important to keep reminding customers and prospects that
you are in business. If you aren’t out there, your competitors will be.
Ormita helps businesses like yours break through and beat your competitors. Our award winning “barter for
advertising” solution lets you swap your time, space or excess and undervalued inventory for media campaigns
locally, across the country, or across the world.
Ormita’s focus is on providing you with a low risk solution that creates a positive return for your business. We
take a very business-minded approach to solving marketing problems. Helping to increase your customer base and
grow your cash business is our goal.
Get More Cash Customers
Think of Ormita as an extension of your Marketing and Sales team, a partner that adds value to your organisation.
Bartering for advertising can bring you many tangible benefits:
• Increase your brand value
• Take customers away from the competition
• Expand your market share
• Get referrals from barter members
• Enhance your sales portfolio
• Retain brand value and market price expectations
• Provides a low-risk and low-cost entry to foreign markets
www.ormita.com
© Ormita Commerce Network,2012

3. Other Reasons to Consider Bartering for Advertising
Bartering Moves Excess Inventory
& Fills Idle Space and Time
Bartering Maximises The Value of
Your Excess Capacity
Every business owner struggles with
the dilemma of what to do with depreciating inventory or idle time. By
bartering for advertising with Ormita
you are using that excess capacity to
generate more cash sales.
Bartering via Ormita will return more
value for your product or service than
either discounting or cash liquidation would allow. Bartering can even
recover the original wholesale price,
including the full anticipated profit.
Barter Improves Cash Flow
Creating Wholesale Buying Power
There are three basic ways to improve
your cash flow - maximise your return
on investment, generate additional
sales and reduce costs. Ormita does all
three of these things. Bartering allows
you to buy advertising using your
depreciating inventory or previously
unsold time, empty hotel rooms or unfilled seats. Rather than discounting,
you are maximising the value of those
assets while generating incremental
sales. When you purchase media using those barter credits the payment
is made from new sales -- sales that
would not have otherwise happened.
With barter, the real cost of the advertising is the cost to make a new sale.
For time or serviced based industries
this is nominal. For product manufacturers this is either: the cost to manufacturer a replacement product; or the
extra margin that you would not have
earned if you had sold for the distressed item at liquidation prices.
Attracts New Cash Paying Clients
By using barter to acquire advertising
you are increasing the possibilities
that people will recognise your product or service and buy from you for
cash you’re the time is right.
Ensures Retention of Brand Value
Ormita allows you to barter your
product or service at full market
value without impacting your brand
or cash-paying customers. By selling
“off-market” to Ormita members a
business retains full control over product placement and pricing. Ormita
matches sellers with buyers from
across the globe – providing a new
outlet to move those products.
Generates Cash Referrals
People who acquire your product or
service on barter are likely to tell others. This may result in more “wordof-mouth” referrals, an increased
work-portfolio, more recommendations, improved organizational skills,
higher visibility and more cash sales.
www.ormita.com
© Ormita Commerce Network,2012

4. Bartering for Advertising Expands Your Market Share
Advertising is essentially mass-produced salesmanship. If it were possible to speak to all of one’s prospects
face-to-face, no one would bother to use advertising. Because most businesses cannot do this, they need to pay for
some form of advertisement. Unfortunately, the cost of advertising may be too high for many businesses, particularly in the current economic environment. Barter can be the saviour of such an enterprise.
What Can Be Exchanged for Advertising?
• Excess Inventory
• Depreciating Assets
• Undervalued Stock
• Incorrectly Packaged Stock
• End-of-line Items
• Test Products
• Event Tickets
• Hotel Room Nights
• Real Estate / Property
• Transportation Services
• Professional Services
• Gift Vouchers
What Can Not Be Bartered?
• Expired Items (unless they can be re-purposed)
Some Basic Rules of Barter
When Selling Your Product on Barter
When Buying Your Product on Barter
• Ormita does not sell your product for cash – ever. Instead
• You can not buy advertising from a business you have
we barter it through our network.
• You may be required to provide us with copies of bro-
chures, marketing materials and/or samples of your
product. You may also have to show us proof of product
RRP/wholesale price.
• You will need to tell us if there are any restrictions on
where your product can go or who it can be sold to on
barter. (We don’t want to impact your current cash market).
• When you sell your account with Ormita is credited the
value of the sale as if it were a cash sale. You use that
credit to buy advertising through the Ormita network.
• There are no costs to accrue barter credits in your account
and no monthly or entry fees.
www.ormita.com
© Ormita Commerce Network,2012
already purchased from using cash within the last 12
months. (You could instead choose another available advertising outlet which has a similar audience).
• Prices are rate card or better (depending on volume and
frequency of advertising).
• Not all media are available all the time.
• Most media require “brand approval”. This means you
will need to submit information to them about what you
are intending to advertise, copies of your brochures and
any examples of other advertising you have done
elsewhere.
• All media barter buys are 100% barter unless otherwise
noted. (There is a 14% cash fee on every advertising purchase
to cover our costs).

5. Our Barter Advertising Availabilities
Australia
Iran
Philippines
Turkey
Bulgaria
Israel
Romania
Ukraine
Canada
Italy
Russia
U.A.E.
China
Jordan
Saudi Arabia
United Kingdom
Cyprus
Lebanon
Singapore
U.S.A.
Germany
Malta
South Africa
Zambia
Ghana
Mexico
South Korea
Hong Kong
Morocco
Tanzania
India
New Zealand
Thailand
Please note: this is not a complete list. Media availabilities on barter vary day by day. For an up-to-date list please lodge
an enquiry with your local Ormita representative.
Our Process
1. You provide us exact details of the stock, product or service that you wish to barter including:
a. Brochures / Sales Literature / Website Address
b. List of inventory (if a product) or amount of gift vouchers (if a service)
c. Wholesale and RRP price
d. Physical location of product or service
2. You tell us what you would like to buy on advertising including:
a. What type of product or service you would like to advertise using your barter credits
b. Type of media (print, outdoor, radio, tv etc)
c. Demographics (location, age range, income bracket, occupations etc)
3. We will make an evaluation on the viability of the offering for barter. At this time we will:
a. Provide you with an indication of some of the types of media which may be suitable
b. Provide an indication of the types of buyers we may have for your product or service (if yet known)
This may take us up to fourteen (14) days.
4. Once we have come up with an agreed plan we will move to sell your product or service and place the credits
into your barter account.
5. You then use those credits to buy the named advertising you have chosen (or any additional future media you
may require).
Our media includes large, well-known, global publications through to niche-industry magazines and radio stations.
Not every type of media is available on barter – the important thing is reaching the right target audience.
Bartering gives you the opportunity to experiment with different types of
media and find out what works best for your business – at almost no cost!
www.ormita.com
© Ormita Commerce Network,2012

6. Advertising
in Foreign
Markets
Using Barter
www.ormita.com
© Ormita Commerce Network,2012

7. Together with its “Barter for Advertising Solution”,
Ormita Provides a Range of Free Services to
Businesses Looking to Enter Foreign Markets
Free Localisation Services
In this ever shrinking world we live and work in,
product literature or packaging often needs to be
produced in the many various languages suitable
for your market place.
Free Translation
Ormita provides its advertising clients with free
basic translation services of advertising, marketing and website design materials to/from the
following languages:
• Arabic
• Bulgarian
• Chinese
• English (AU/CA/NZ/UK/US)
• French
• German
• Italian
• Romanain
• Spanish Marketing to the Chinese: www.fattoriaeolia.com
• Turkish
• Ukrainian
• Russian
Free Graphic Design
We can help alter any existing advertisements that
you have and make them suitable for the foreign
market.
If you do not have any current advertising material
we can provide a more-detailed graphic design
service on barter .
www.ormita.com
© Ormita Commerce Network,2012

8. Who is
Ormita?
www.ormita.com
© Ormita Commerce Network,2012

9. Unproductive or unsold assets are
known as “dead capital” and there
is an estimated 9.3 trillion dollars of
it world-wide.
Unsold appointment time, empty hotel rooms, unsold venue passes, unfilled advertising space, rapidly
depreciating stock, end-of-line items or oversupplied products all represent lost revenue which otherwise
will never be recovered. It is Ormita’s mission to transform this otherwise lost profit into new income,
investments and benefits for corporations.
Ormita works directly with Government Ministries, State Owned Enterprises, Fortune 500
Companies, Stock Exchange Listed Companies and a handful of carefully selected private corporations in 54 countries.
Market Segments By Volume
Global Trade Volume
(Millions of USD)
High Standards of Business Conduct
The Company is committed to achieving and maintaining the highest standards of conduct and has undertaken
various initiatives designed to achieve this objective. The Company’s corporate governance charter is intended to
‘institutionalise’ good corporate governance and, generally, to build a culture of best practice both in the Company’s own internal practices and in its dealings with others.
The Company has documented standards of business conduct which sets forth the Companies commitment to integrity and ethical behaviour in all aspects of its business activity. The standards are applicable to all of the Companies directors, officers, and employees who are required to periodically verify their awareness of, and compliance
with, the standards. The Board of Directors has oversight responsibility for the standards.
www.ormita.com
© Ormita Commerce Network,2012

10. Ormita has offices in 23 countries
According to studies undertaken by the U.S. Department of Commerce (DOC), GATT and World Bank; reciprocal
trade, counter-trade, retail barter and community currencies remain a popular method of commerce with 20 to
30 percent of world trade being facilitated through some form of barter, World-wide corporate barter has reached
the $200 billion mark as well and counter-trade reportedly accounts for over 4 trillion dollars in transactions
annually.
Everyone wants to conserve cash and generate more wealth and in a highly competitive market every business is
on the look-out for something that will give them a competitive edge. The barter industry represents an amazing
opportunity for participants – allowing them to “trade what they have – for what they want”.
When a business can convert its surplus capacity into something of value – either expense already budgeted for
or investments aimed at company growth – they will succeed.
When we established the Ormita brand we had an objective of creating a business that would be successful,
sustainable and create value - not just for shareholders, but for our customers as well. In short: we wanted to
establish a business that we could be proud of for its value to our friends, colleagues and society, as well as to
our own pockets.
We believe that Ormita has succeeded in this mission.
Our vision is much more than being successful – it is the combined excellence and commitment to our members,
staff and all other stakeholders, and the communities we serve. Above all, we believe Ormita is well placed to
deliver significant returns for our customers and partners.
www.ormita.com
© Ormita Commerce Network,2012

11. CONTACTING ORMITA
AUSTRALIA
+1 647 931 6841
CHINA
+86 755 33 011 789
CYPRUS
+357 25 025092
ESTONIA
+3728801147
FINLAND
+358 9 3158 2401
FRANCE
+33 1 8288 3929
GERMANY
+49 931 3069 99280
GREECE
+30 211 790 2320
HONG KONG
+852 5808 2722
INDIA
+91 22 522 141
ISRAEL
+97237630190
ITALY
+39 015 952 6193
LATVIA
+37166163598
LUXEMBOURG
+352 2033 2510
MALTA
+356 2778 1011
MEXICO
+52 55 4170 7577
MOROCCO
+212 52 299 5252
NETHERLANDS
+31 20 808 2007
NEW ZEALAND
+64 9 974 9159
NIGERIA
+234 1255 8901
NORWAY
+47 21 98 89 79
POLAND
+48 22 307 3022
ROMANIA
+40 3 6963 0018
RUSSIA
+7 498 619 5663
SINGAPORE
+65 3158 1477
SLOVAKIA
+421 2 3305 7871
SLOVENIA
+386 1 600 1417
SOUTH AFRICA
+27 12 004 2339
SOUTH KOREA
+82 70 7705 3525
SPAIN
+34911196149
SWEDEN
+46 8 4083 9907
SWITZERLAND
+41 43 508 1008
THAILAND
+66 600035265
TURKEY
+90 850 377 8101
UKRAINE
+380443920736
UNITED KINGDOM
+44 203 355 1381
USA
+1 314 269 5876
ZAMBIA
© Ormita Commerce Network,2012
+359 2 492 5044
CANADA
www.ormita.com
+55 21 3958 0819
BULGARIA
Sheung Wan, Central, Hong Kong
T: +852 5808 2722
F: +852 3017 5509
www.ormita.com
+32 2 808 9128
BRAZIL
Ormita Commerce Network Limited
7th Floor, 27 Hillier Street
+43 1 311 7296
BELGIUM
www.ormita.com
+61 7 3149 3152
AUSTRIA
+260 97 789 5034
* Please note that not all numbers appearing above have local offices.
In some instances the country contact numbers will divert to a
neighbouring country where Ormita has full offices.