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PEER COACHING
PROGRAM
PROJECT PLAN
PROJECT PLAN
COMPETITIVE
ANALYSIS
Product Features WhyDev: Need & Frustration RSVP eHarmony
Overview of brand communication
Frustration
•	The Role of WhyDav is not explained clearly in the program.
Well presented home page. A snap shot of member picture and a brief
testimony of success stories. Excellent list of activities for member and
relationship workshops.
•	Terms and conditions are clearly displayed
•	 Testimony of success stories
Well presented home page. Good content structure and intuitive UI design that makes a
lengthy profile building more manageable. There are not many activities or workshops to keep
the member engage. The matching process is based on several format of behavioral questions.
The matching is conducted from the psychologists and relationship experts.
•	 Terms and conditions are clearly displayed
•	 Testimony of success stories
Guiding  Supporting
–	 Common topics
–	 Relate articels
–	 Advice  Feedback
–	Forum
–	 Follow up
–	 Reminder
Need
•	Guidance on topics to be discussed in the begining of the session.
•	Follow up structure to check the compatibility and progress of the
matching pare.
•	 Regular updates/tools/advice
•	 Aid source forums
•	Session evaluation; setting goal, measuring achievement
•	 How to get start(step by step)
•	Dating advice from the psychologist and the relationship experts
•	A list of common topic is listed and response by the experts
•	Welcome email that suggest to encorange the end user to proceed
to the next step.
•	 Tips on how to build a profile
•	 Notify when received a new message
•	 How to get start (step by step)
•	Welcome email that suggest to encorange the end user to proceed
to the next step.
•	 Tips on how to build a profile
•	Online dating  relationship advice
•	Dating safe tips
•	 Notify when received a new message
•	 Notify when received a new question from other members
•	 Notify email when there is a new member who are match with you.
• 	Notify email when your matches would like to contact you.
Engaging Activity
Need
•	 Having more activity on AidSource page
•	Training in coaching (workshop on “how to be a good peer coacher”)
There are many activities provided for memebers in this site. There is a
separate portal of RSVP that focus purely on activity and workshops;
Dating night, RSVP Travel, RSVP Priority, RSVP Private, RSVP Speed dating
There are no events or activities on this site.
Matching process / Profile building
Frustration
•	People are not in the same stage of their career path.
•	 Different time zones
•	 No option to suggest for potential match
Need
•	Able to suggest what sort of person you would like to be matched with
•	 Better matching time zones
•	 Match same stage of their career
•	 Allow to rematch
•	Sharing experience between a peer coaching group
Simple matching process that based on basic information.
UI type
•	 Text form
Basic information
•	 Gender/Age/Location (local)
More specific
•	Life style, Education, Job, Role, industry, Distance  geography, Income 
Education etc.
Elaborate matching method that based on a well thought questions. Questions are customized
based on the answer. The UI is clean and easy to navigate
UI type
•	 True or false question
•	 Multiple choice answers
•	 Ranking
•	 Short answer
Basic information
•	Gender/Age/Location
(Optional Global: Canada,
UK and USA)
More specific
•	Life style, Education, Job, Role, industry, Distance  geography, Income  Education etc.
Coaching session
Frustration
•	Don’t be able to resolve the issue within the session
•	There are no structure or guideline to generate the conversation (Topic)
Need
•	Alternate session structure if needed
•	Be able to extend the session time if a peer require more time to discuss.
•	Be able to create a system that suite both parties availability and make the
coaching experience more relaxed and less pressure.
•	Two ways conversation (Advise  Feedback)
•	Relevant resource and information about how to be a peer coacher
•	 Require payment to access this information •	 Require payment to access this information
Online dating
communication
platforms / strategy
COMPETITIVE
ANALYSIS
Chatting apps
(Strategy / UI)
COMPETITIVE
ANALYSIS
INTRODUCTION
The Google Play Store:
•	returns 0 relevant mobile applications for the search
term “mentor”
•	returns 5 relevant mobile applications for the search
term “peer coaching”, with most focusing on other
areas of life, mainly health and wellbeing
A GOOGLE SEARCH:
•	returns 67,500,000 results for the search term “men-
tor” and;
•	1,830,000 for the search term “peer coaching”
Already we can see there is very little available in terms of
structured programs for people looking for mentoring or
peer coaching outside of the realm of health and fitness or
their own professional organizations.
In this analysis I will look at three different mobile applica-
tions and the structure of RMIT’s Mentoring Program.
MOBILE APPLICATIONS:
•	 LeaderAmp - http://www.leaderamp.com/
•	 PlanDo - https://plando.com/
•	 Coach.me - https://www.coach.me/
•	 RMIT Mentoring Program (only available to students):
•	 https://mentoring.rmit.edu.au/
From the analysis what you will see is that although there
are limited apps and services on the market this is even
more so limited by the need to either pay for a service or
be part of a particular organization making it difficult for
people of any industry to get mentoring or peer coaching
of any sort.
LeaderAmp
LeaderAmp sells itself as an “AI Platform for Mobile
Coaching” using Artificial Intelligence, Expert Coaching
and Mobile Devices to provide unprecedented
results. Using “LeaderAmp uses the latest science
and metrology of leadership, to improve the odds of
leaders developing every quarter.”
Pressure Points
•	On starting the mobile application there seems to be
no way to actually create an account
This analysis went bust as the application must have you
contact them to join “the small group of early adopters”
PlanDo
PlanDo on the other hand is a DIY career management
platform “that equips you to achieve, grow and contribute
everyday” this was listed as a “peer coaching tool”
•	For individuals it’s your ticket to career progression and
greater work satisfaction, for life.
•	For enterprise it’s creating dynamic, self directed work
environments. That means greater capability, productiv-
ity and engagement. It’s a catalyst for better relation-
ships and stronger leadership.
Pressure Points
•	On starting the mobile application there seems
to be no way to actually create an account
•	This analysis went bust as the application must
have you contact them to join “the small group
of early adopters”
Peer Coaching 
Mentoring
COMPETITIVE
ANALYSIS
Peer Coaching
Programs
PERSONA
“I’ve enjoyed my time as an aid-worker but the conditions and
isolation can be hard to deal with, it would be nice to have some one
to talk to who knows what I’m going through”
FRUSTRATIONS
•	The Internet connection can be poor due to
irregularly distributed connections.
•	I only want to talk to people who are in the same
area and are likely to have experienced the same
things I have.
•	Getting matched with people who aren’t in my own
timezone.
•	I’m not too sure what this peer-to-peer business is,
but it sounds good. I just wish things were outlined a
little clearer.
•	Sometimes when we were talking we would run out
of things to talk about, so it would be good to have a
list of things that we can go to in case that happens.
•	I was never too sure about my peer partner until the
first conversation, and even then we weren’t too sure
about what personal and work stuff to talk about, it
would be good to have a form that we could fill out
that gives us basic details about each other.
•	Apart from conversation (which didn’t even happen
in my case) there is no real incentive to continue with
the program.
GOALS
•	Rematch if the peer I connect with is not responsive
or not quite what I am looking for.
•	Speak to someone about what is going on in life
without the fear of judgment or being told 	
“get over it”
•	Match with someone in a similar field as me and
be able to talk about the good and bad things that
happen as part of our job
Anthony Willson
BACKGROUND
After studying to be a general practitioner, focusing on sexual health I
got bored of the same thing day in, day out after gradating, I never felt
like I was actually helping anyone, just going through the motions.
A friend of mine was going over to Africa as an aid worker and when
they came back while they spoke about how difficult it was, they also
said it one of the most rewarding things they had done. Not long after I
found myself applying for jobs in Somalia as a doctor.
That was nearly 5 years ago. Since then I have traveled all around the
world helping in times of disaster, but also as a general doctor in re-
mote areas that don’t have access to health care.
I feel very content in my current path in life but as time has gone on al-
though I still rewarded by helping others, the trauma and stories I hear
and see everyday has made me emotionally exhausted.
AGE	 28	
JOB	 Aid Worker
SECTION	 Education
STATUS	 Single
LCATION	 Somalia, Africa
PERSONA
“It would be great to feel understood and validated with someone else.”
FRUSTRATIONS
•	Connection with someone whom she can discuss
career in development and offer general support
•	 Resolving issues around work and life in Africa
•	Find a peer that has had experience integrating aid
work with starting a familyabout what
personal and work stuff to talk about, it would be
good to have a form that we could fill out that gives
us basic details about each other.
•	Apart from conversation (which didn’t even happen
in my case) there is no real incentive to continue with
the program.
GOALS
•	 Matching with a disengaged peer
•	 Lack of talking points
•	 Lack of understanding about peer coaching
•	Inability to rematch
•	Some of the male aid worker I have matched with
just didn’t understand some of the experiences I had,
had while working
•	I was never too sure about my peer partner until the
first conversation, and even then we weren’t too sure
about what personal and work stuff to talk about, it
would be good to have a form that we could fill out
that gives us basic details about each other.
•	Apart from conversation (which didn’t even happen
in my case) there is no real incentive to continue with
the program.
Claire Bennet
BACKGROUND
After completing her postgraduate degree in Education, Claire headed
to Malawi to become a volunteer teacher. Her motivations are to help
others less fortunate and help them make a better life for themselves.
She feels that it is the most gratifying type of work she can do with
her time. Although she loves her job, she is often homesick being in a
foreign country away from her large family. At 27 she is thinking about
starting a family soon and how it might f it in with her career in aid
work.
AGE	 27	
JOB	 Aid Worker
SECTION	 Education
STATUS	 Single
LCATION	 Malawi, Africa
PERSONA
“ ... preparation for the peer coaching could encompass more ‘training’ in coaching skills especially
for those who do not have this role as part of their background already.” voluntary if it was seen as
a potential barrier to people getting involved. I think southing like this would benefit not only the
quality of the peer coaching, but potentially the aid sector more broadly...”
FRUSTRATIONS
•	There are no structure or guideline to
generate the conversation (Topic)
•	Can not find update info about a group
activity through AidSource site finding about what
personal and work stuff to talk about, it would be
good to have a form that we could fill out that gives
us basic details about each other.
•	Apart from conversation (which didn’t even happen
in my case) there is no real incentive to continue with
the program.
•	 No option to suggest for potential match
•	The sessions structure is inflexible whichcreate
pressure
•	Don’t be able to resolve the issue within the session
GOALS
•	 Creating agenda for each session prior
•	On going support
•	Guidance on topics to be discussed
•	Training in coaching
•	Able to suggest what sort of person you would like to
be matched with
•	Alternate session structure if needed
•	Be able to create a system that suite both parties
availability and make the coaching experience more
relaxed and less pressure
John Stamp
BACKGROUND
John is located in Ethiopia, he has been with the organisation for many
years. He has been thinking about the next move for his career
development. He joins the Peer Coaching Program to find someone
who he can discuss about problems and challenges at the workplace.
However, John often finds himself with a partner who comes from
different professional background and don’t have enough knowledge
to understand his problem.
John hopes that he can be helpful and constructive within the session,
but sometime he finds the guideline seem a bit resticted
AGE	 28	
JOB	 Aid Worker
SECTION	 Education
STATUS	 Single
LCATION	 Somalia, Africa
USER JOURNEY
This is the series of steps which represent a scenario in
which Anthony might interact with the WhyDev and the
Peer Coaching program
TASK FLOW
A task flow diagram shows how users travel through the system
templates while performing a specific task;
a) Login/Sign up
b) Matching Process
c) Coaching Process
TASK FLOW
a)
TASK FLOW
b)
TASK FLOW
c)
FEATURES
Facilitate a
peer coach
with tools to
help him/her
successfully
become a
good sounding
board. A quick recap of previous discussion
Setting goals
Setting time for next session
Setting action
Setting a follow up action plan (optional)
Setting deliverable
Setting topic for next session
An overview of goals and action plans
Summary: help a coacher to provide what has
been said by the coachee. Briefly summarize
what you have understood from the session.
Create action plan: help a coacher to follow
the converstion and keep track of the facts by
paraphrasing a brief periodic recap of key points.
Follow up plan: To help the peer coaches to plan
their future session.
SOLUTION: Built-in content organisor
Help a coacher to folw the converstion and keep track of the facts by paraphrasing a brief
periodic recap of key points.
FEATURES
Simplifly the
Peer Coaching
Guideline and
making it more
accessible.
What is Active listen
Setting goals
Setting time for next session
Setting action
Setting a follow up action plan (optional)
Setting deliverable
Setting topic for next session
Effective peer coach
Summary: help a coacher to provide what has
been said by the coachee. Briefly summarize
what you have understood from the session.
Create action plan: help a coacher to follow
the converstion and keep track of the facts by
paraphrasing a brief periodic recap of key points.
Follow up plan: To help the peer coaches to plan
their future session.
SOLUTION: Help Tabs
Glossary/help tabs that the end-users can use as a referent point to access to information
on how to be an effective peer coach while having a session.
SITEMAP
SITEMAP

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DevPeers UX process Phase 1

  • 4. COMPETITIVE ANALYSIS Product Features WhyDev: Need & Frustration RSVP eHarmony Overview of brand communication Frustration • The Role of WhyDav is not explained clearly in the program. Well presented home page. A snap shot of member picture and a brief testimony of success stories. Excellent list of activities for member and relationship workshops. • Terms and conditions are clearly displayed • Testimony of success stories Well presented home page. Good content structure and intuitive UI design that makes a lengthy profile building more manageable. There are not many activities or workshops to keep the member engage. The matching process is based on several format of behavioral questions. The matching is conducted from the psychologists and relationship experts. • Terms and conditions are clearly displayed • Testimony of success stories Guiding Supporting – Common topics – Relate articels – Advice Feedback – Forum – Follow up – Reminder Need • Guidance on topics to be discussed in the begining of the session. • Follow up structure to check the compatibility and progress of the matching pare. • Regular updates/tools/advice • Aid source forums • Session evaluation; setting goal, measuring achievement • How to get start(step by step) • Dating advice from the psychologist and the relationship experts • A list of common topic is listed and response by the experts • Welcome email that suggest to encorange the end user to proceed to the next step. • Tips on how to build a profile • Notify when received a new message • How to get start (step by step) • Welcome email that suggest to encorange the end user to proceed to the next step. • Tips on how to build a profile • Online dating relationship advice • Dating safe tips • Notify when received a new message • Notify when received a new question from other members • Notify email when there is a new member who are match with you. • Notify email when your matches would like to contact you. Engaging Activity Need • Having more activity on AidSource page • Training in coaching (workshop on “how to be a good peer coacher”) There are many activities provided for memebers in this site. There is a separate portal of RSVP that focus purely on activity and workshops; Dating night, RSVP Travel, RSVP Priority, RSVP Private, RSVP Speed dating There are no events or activities on this site. Matching process / Profile building Frustration • People are not in the same stage of their career path. • Different time zones • No option to suggest for potential match Need • Able to suggest what sort of person you would like to be matched with • Better matching time zones • Match same stage of their career • Allow to rematch • Sharing experience between a peer coaching group Simple matching process that based on basic information. UI type • Text form Basic information • Gender/Age/Location (local) More specific • Life style, Education, Job, Role, industry, Distance geography, Income Education etc. Elaborate matching method that based on a well thought questions. Questions are customized based on the answer. The UI is clean and easy to navigate UI type • True or false question • Multiple choice answers • Ranking • Short answer Basic information • Gender/Age/Location (Optional Global: Canada, UK and USA) More specific • Life style, Education, Job, Role, industry, Distance geography, Income Education etc. Coaching session Frustration • Don’t be able to resolve the issue within the session • There are no structure or guideline to generate the conversation (Topic) Need • Alternate session structure if needed • Be able to extend the session time if a peer require more time to discuss. • Be able to create a system that suite both parties availability and make the coaching experience more relaxed and less pressure. • Two ways conversation (Advise Feedback) • Relevant resource and information about how to be a peer coacher • Require payment to access this information • Require payment to access this information Online dating communication platforms / strategy
  • 6. COMPETITIVE ANALYSIS INTRODUCTION The Google Play Store: • returns 0 relevant mobile applications for the search term “mentor” • returns 5 relevant mobile applications for the search term “peer coaching”, with most focusing on other areas of life, mainly health and wellbeing A GOOGLE SEARCH: • returns 67,500,000 results for the search term “men- tor” and; • 1,830,000 for the search term “peer coaching” Already we can see there is very little available in terms of structured programs for people looking for mentoring or peer coaching outside of the realm of health and fitness or their own professional organizations. In this analysis I will look at three different mobile applica- tions and the structure of RMIT’s Mentoring Program. MOBILE APPLICATIONS: • LeaderAmp - http://www.leaderamp.com/ • PlanDo - https://plando.com/ • Coach.me - https://www.coach.me/ • RMIT Mentoring Program (only available to students): • https://mentoring.rmit.edu.au/ From the analysis what you will see is that although there are limited apps and services on the market this is even more so limited by the need to either pay for a service or be part of a particular organization making it difficult for people of any industry to get mentoring or peer coaching of any sort. LeaderAmp LeaderAmp sells itself as an “AI Platform for Mobile Coaching” using Artificial Intelligence, Expert Coaching and Mobile Devices to provide unprecedented results. Using “LeaderAmp uses the latest science and metrology of leadership, to improve the odds of leaders developing every quarter.” Pressure Points • On starting the mobile application there seems to be no way to actually create an account This analysis went bust as the application must have you contact them to join “the small group of early adopters” PlanDo PlanDo on the other hand is a DIY career management platform “that equips you to achieve, grow and contribute everyday” this was listed as a “peer coaching tool” • For individuals it’s your ticket to career progression and greater work satisfaction, for life. • For enterprise it’s creating dynamic, self directed work environments. That means greater capability, productiv- ity and engagement. It’s a catalyst for better relation- ships and stronger leadership. Pressure Points • On starting the mobile application there seems to be no way to actually create an account • This analysis went bust as the application must have you contact them to join “the small group of early adopters” Peer Coaching Mentoring
  • 8. PERSONA “I’ve enjoyed my time as an aid-worker but the conditions and isolation can be hard to deal with, it would be nice to have some one to talk to who knows what I’m going through” FRUSTRATIONS • The Internet connection can be poor due to irregularly distributed connections. • I only want to talk to people who are in the same area and are likely to have experienced the same things I have. • Getting matched with people who aren’t in my own timezone. • I’m not too sure what this peer-to-peer business is, but it sounds good. I just wish things were outlined a little clearer. • Sometimes when we were talking we would run out of things to talk about, so it would be good to have a list of things that we can go to in case that happens. • I was never too sure about my peer partner until the first conversation, and even then we weren’t too sure about what personal and work stuff to talk about, it would be good to have a form that we could fill out that gives us basic details about each other. • Apart from conversation (which didn’t even happen in my case) there is no real incentive to continue with the program. GOALS • Rematch if the peer I connect with is not responsive or not quite what I am looking for. • Speak to someone about what is going on in life without the fear of judgment or being told “get over it” • Match with someone in a similar field as me and be able to talk about the good and bad things that happen as part of our job Anthony Willson BACKGROUND After studying to be a general practitioner, focusing on sexual health I got bored of the same thing day in, day out after gradating, I never felt like I was actually helping anyone, just going through the motions. A friend of mine was going over to Africa as an aid worker and when they came back while they spoke about how difficult it was, they also said it one of the most rewarding things they had done. Not long after I found myself applying for jobs in Somalia as a doctor. That was nearly 5 years ago. Since then I have traveled all around the world helping in times of disaster, but also as a general doctor in re- mote areas that don’t have access to health care. I feel very content in my current path in life but as time has gone on al- though I still rewarded by helping others, the trauma and stories I hear and see everyday has made me emotionally exhausted. AGE 28 JOB Aid Worker SECTION Education STATUS Single LCATION Somalia, Africa
  • 9. PERSONA “It would be great to feel understood and validated with someone else.” FRUSTRATIONS • Connection with someone whom she can discuss career in development and offer general support • Resolving issues around work and life in Africa • Find a peer that has had experience integrating aid work with starting a familyabout what personal and work stuff to talk about, it would be good to have a form that we could fill out that gives us basic details about each other. • Apart from conversation (which didn’t even happen in my case) there is no real incentive to continue with the program. GOALS • Matching with a disengaged peer • Lack of talking points • Lack of understanding about peer coaching • Inability to rematch • Some of the male aid worker I have matched with just didn’t understand some of the experiences I had, had while working • I was never too sure about my peer partner until the first conversation, and even then we weren’t too sure about what personal and work stuff to talk about, it would be good to have a form that we could fill out that gives us basic details about each other. • Apart from conversation (which didn’t even happen in my case) there is no real incentive to continue with the program. Claire Bennet BACKGROUND After completing her postgraduate degree in Education, Claire headed to Malawi to become a volunteer teacher. Her motivations are to help others less fortunate and help them make a better life for themselves. She feels that it is the most gratifying type of work she can do with her time. Although she loves her job, she is often homesick being in a foreign country away from her large family. At 27 she is thinking about starting a family soon and how it might f it in with her career in aid work. AGE 27 JOB Aid Worker SECTION Education STATUS Single LCATION Malawi, Africa
  • 10. PERSONA “ ... preparation for the peer coaching could encompass more ‘training’ in coaching skills especially for those who do not have this role as part of their background already.” voluntary if it was seen as a potential barrier to people getting involved. I think southing like this would benefit not only the quality of the peer coaching, but potentially the aid sector more broadly...” FRUSTRATIONS • There are no structure or guideline to generate the conversation (Topic) • Can not find update info about a group activity through AidSource site finding about what personal and work stuff to talk about, it would be good to have a form that we could fill out that gives us basic details about each other. • Apart from conversation (which didn’t even happen in my case) there is no real incentive to continue with the program. • No option to suggest for potential match • The sessions structure is inflexible whichcreate pressure • Don’t be able to resolve the issue within the session GOALS • Creating agenda for each session prior • On going support • Guidance on topics to be discussed • Training in coaching • Able to suggest what sort of person you would like to be matched with • Alternate session structure if needed • Be able to create a system that suite both parties availability and make the coaching experience more relaxed and less pressure John Stamp BACKGROUND John is located in Ethiopia, he has been with the organisation for many years. He has been thinking about the next move for his career development. He joins the Peer Coaching Program to find someone who he can discuss about problems and challenges at the workplace. However, John often finds himself with a partner who comes from different professional background and don’t have enough knowledge to understand his problem. John hopes that he can be helpful and constructive within the session, but sometime he finds the guideline seem a bit resticted AGE 28 JOB Aid Worker SECTION Education STATUS Single LCATION Somalia, Africa
  • 11. USER JOURNEY This is the series of steps which represent a scenario in which Anthony might interact with the WhyDev and the Peer Coaching program
  • 12. TASK FLOW A task flow diagram shows how users travel through the system templates while performing a specific task; a) Login/Sign up b) Matching Process c) Coaching Process
  • 16. FEATURES Facilitate a peer coach with tools to help him/her successfully become a good sounding board. A quick recap of previous discussion Setting goals Setting time for next session Setting action Setting a follow up action plan (optional) Setting deliverable Setting topic for next session An overview of goals and action plans Summary: help a coacher to provide what has been said by the coachee. Briefly summarize what you have understood from the session. Create action plan: help a coacher to follow the converstion and keep track of the facts by paraphrasing a brief periodic recap of key points. Follow up plan: To help the peer coaches to plan their future session. SOLUTION: Built-in content organisor Help a coacher to folw the converstion and keep track of the facts by paraphrasing a brief periodic recap of key points.
  • 17. FEATURES Simplifly the Peer Coaching Guideline and making it more accessible. What is Active listen Setting goals Setting time for next session Setting action Setting a follow up action plan (optional) Setting deliverable Setting topic for next session Effective peer coach Summary: help a coacher to provide what has been said by the coachee. Briefly summarize what you have understood from the session. Create action plan: help a coacher to follow the converstion and keep track of the facts by paraphrasing a brief periodic recap of key points. Follow up plan: To help the peer coaches to plan their future session. SOLUTION: Help Tabs Glossary/help tabs that the end-users can use as a referent point to access to information on how to be an effective peer coach while having a session.