L'oreal- Because you're worth it.
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A 21 slide walk through the marketing strategies of L'Oreal to analyse the case study mentioned about them in the 15th edition of Marketing Management.
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L'oreal- Because you're worth it.
- 1. BECAUSE SHE IS WORTH IT
- 3. 1909- 1956 1957 - 1983 PIONEERING IN ADVERTISING, 1931 THE FIRST SOAP FREE SHAMPOO, 1933 LISTED IN STOCK EXCHANGE, 1963 FIRST DESIGNER PERFUME, 1966 MORE ON HISTORY
- 4. 1984 - 2000 2001 – PRESENT DAY ADVANCING IN ANTI- AGING, 1986 “TONE ON TONE”, 1990 CENTENARY, 2009 “MY UV PATCH”, FIRST EVER SKIN SENSOR TO DETECT UV EXPOSURE, 2016 SOME MORE
- 5. “TO PROMOTE THE BEST IN COSMETICS INNOVATION TO EVERYONE AROUND THE WORLD.” MISSION
- 6. 6 -BEAUTY IS A LANGUAGE. -BEAUTY IS UNIVERSAL. -BEAUTY IS A SCIENCE. -BEAUTY IS A COMMITMENT. -L’OREAL OFFERS BEAUTY FOR ALL.
- 8. 8 BENEFITS-SOUGHT SEGMENTATION -BASED ON DIFFERENCES IN PRODUCT LINES. MARKET SEGMENTATION BASED ON CUSTOMER PREFERENCE. ABOVE ARE DIFFERENT LINES OF LIP COLORS. THEY ARE COMPARED BASED ON SHINE AND TEXTURE. MARKET SEGMENTATION
- 9. GEOGRAPHIC SEGMENTATION USA & REST OF AMERICA UK INDIA & ASIAN COUNTRIES AUSTRALIA MIDDLE EAST SOUTH AFRICA BRAZIL MARKET SEGMENTATION
- 10. WHY IS L’OREAL ADOPTING A GLOBAL MARKETING STRATEGY? REASONS: 1. TO STAY ABREAST IN THE COMPETITIVE LADDER. 2. TO PUT ITS FOCUS ON LONG TERM OBJECTIVES OF THE COMPANY. GLOBAL MARKETING STRATEGY
- 12. L’OREAL ALSO USES IMC IN MIDDLE EAST
- 13. UNIQUE, BETTER PRODUCTS FOR STRONG MARKET SHARE
- 14. EVENTS: -KEY COMPONENT OF IMC STRATEGY. -BRINGS BRANDS TO LIFE. MARKETING COMMUNICATIONS
- 16. ADS ON SOCIAL MEDIA TV ADS PRINT ADS ADVERTISINGL’OREAL DOES IT AGAIN!
- 18. MARKET SHARE
- 19. SUMMARY 1. MISSION 2. BRAND MESSAGE 3. BRAND EQUITY 4. MARKET SEGMENTATION- BENEFITS- SOUGHT, GEOGRAPHIC 5. MARKETING STRATEGY 6. MARKETING COMMUNICATIONS 7. MARKET SHARE
- 20. 20
- 21. DISCLAIMER THESE SLIDES HAVE BEEN DESIGNED BY SHUBHRA SEAL, MESAGC, PUNE, DURING “MARKETING MANAGEMENT” INTERNSHIP UNDER THE GUIDANCE OF PROF. SAMEER MATHUR (IIM- LUCKNOW)