Brands must track and evaluate the engagement metrics for their content. Tracking those who engage with your brand on social media can help you in identifying influencers. So start tracking your social media metrics with FollowersAnalysis

1. Important Social
Media metrics to
track
Let’s discuss some of the most important
social media metrics that you should be
tracking.

2. 2
Start tracking your social
media metrics today with .

3. Let's begin!
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4. Engagement: Likes, Retweets
and Shares
Brands must track and evaluate the
engagement metrics for their content.
Tracking those who engage with your brand
on social media can help you in identifying
influencers.
Whereas the likes, replies, and brand
mentions can help you identify the target
audience and resolve consumer complaints
before they become a social media crisis.

5. Reach and
impressions
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Reach: It represents the
number of unique accounts
that your post has reached.
Impressions: It displays the
number of times a post shows
up in a user’s Twitter feed.
Marketers often perceive reach
and impressions as the same,
however, the metrics are quite
different from each other.

6. Audience growth
rate
The Twitter audience growth rate is as
important as reach and impressions.
The social media metric offers insights
into the audience and the increase or
decline in the growth rate of
accumulating followers for your brand.
If there are time-periods where the
growth rate drops, it would be wise to
revisit and analyze your social media
strategy. The insights can help you in
specifying content that resonates with
the target audience.
A drop-in growth rate indicates that the
applied strategies are ineffective and
there is a need to re-invent your
marketing approach.

7. Influencers can sway user decisions in your favor. Track influencers that
engage with your brand and monitor their conversations. You must analyze
the sentiments of influencers towards your brand and how it affects your
overall brand image.
Influencers can indeed boost engagement and conversion rates for your
brand. But not every influencer that engages with your brand can help you
achieve that. Analyze, track, and identify influencers who can increasing
engagement and provide prospective customers.
Influencers

8. Track social conversations via brand mentions
and specific keywords. It can help you
enormously, in resolving issues, providing
assistance, and retaining customers. Tracking and
engaging in such conversations can act as an
excellent customer support mechanism. Also,
resolving the issues can help you avoid a social
media crisis that can damage your brand’s
reputation.
Brand mentions and
conversations

9. Analyzing your audience demographics is the
first step to creating an effective social
media marketing strategy. Knowing who your
audience is along with their likes,
preferences, and the kind of content they
consume the most is important. Only then
can you make informed decisions that can
help you keep your audiences hooked to
your content and create brand loyalty.
Audience
Demographics

10. Measuring social media referrals is a great way of identifying
how many users visit your website after coming across your
social media posts. In simple terms, if a user clicks on your
website link mentioned in your social media posts, then it’s a
referral visit.
For many businesses, social media posts are one of the best
means to drive traffic to your website. Also, if the users
actually leave the social media platform to visit your site, it
only means that the user is actually interested in the
products or services you offer.
Social Media
Referrals

11. Analyzing performance metrics is vital to elevate your brand
on social media. However, among dozens of metrics, some
provide greater insights and thus hold more eminence over
others.
These social media metrics can help you maximize your social
media success, increase ROI, and click-through rates for your
brand’s products or services.

12. Thank you!
Have a great
day ahead.