FREE LEARN DIGITAL MARKETING flagmarketing.co.in

1. The basics of digital marketing
Let us therefore first get an overview of the
different parts. When you have a good overview,
you know what parts are needed and what role
they play. Then you do not forget any part or
invest in parts that do not fit into the rest of the
strategy.
I usually divide the strategy into 3 different parts.
Getting the attention of potential customers.
To provide the customer with all the necessary
information so that they can make their decision.
To ensure that the customer can make the
purchase as easily as possible.

2. • Search engine optimization
• Search engine optimization is a long term
investment. It can take anywhere from a month
up to a year to see any results from search engine
optimization. It all depends on how challenging
the campaign you are embarking on. So be
prepared that the investment will not directly
bring in new customers.
• But once search engine optimization is done and
working, you can expect a good return in relation
to the cost. And if it is well done, the return can
continue for many years.
• A requirement for search engine optimization to
work is that customers use the search
engines. This means that customers must actively
seek a solution

3. • Social Media
• It is very common for potential customers to be
active in social media. It makes social media a
place where you can go to meet the
customer. And you can search for the customer
instead of the customer having to search for you.
• Being able to seek out potential customers has
both advantages and disadvantages. One
advantage is that you can reach people who are
not at all aware that there is a solution to their
problem. The downside is that they are less
receptive to sales.
• Depending on how aware the customers are,
social media can be an effective channel.