A corporate communication campaign about non-existing company ( imaginary company ) with objectives, core messages, audiences and including other things too.

1. ASSIGNMENT-2
SHREYA VERMA
CORPORATE COMMUNICATION MANAGEMENT
1st year [2021-2023]
PAPER CODE:- CC-03
ENROLL-NO:- 409463

2. CORPORATE
COMMUNICATION
CAMPAIGN

3. Our mission is you zoom to cosmos
and get to be essential to our
customers by providing
differentiated services either wired
or wireless standard
About us
TAGLINE
Expect more, pay less, have
something you want to be.
MISSION VISION
To provide the foremost customer
service doable. Deliver
“ terrific!” through services.

4. COMPANY PROFILE
Tongsin communications private limited was an Indian mobile network operator. Founded in 2010. Tongsin mean
for telecom/telecommunication in Korean Language. The company offers integrated telecom solutions to its
customers and providing solution for their Wide Area Networking needs including monitoring and managing their
network with a 24 hour help desk and field support at most key locations throughout India.

5. OBJECTIVE
Be a successful company that is respected in marketplace, by our clients, partners, employees and the
communities where we deliver services and also create an environment where our employees will grow, learn,
prosper :- It can achieve by only creating a better future every day and helps people feel good, look good and get more
out of what they want with the better services and company performances that are good for people and the company
and also aiming to contribute positively to the today’s generation and the dreams of connecting the world. It is a short-
term goal so it take approx 2-3 years.
Be the industry leader as the next generation communications provider and have the highest client retention
rate in the industry. :- Each generation of business leaders tends to believe that the challenges they face are more
profound than those endured by previous generations. For the current generations of telecom leaders, this is
stark(absolute) reality, not merely perception. It can achieve by create a frictionless experience, listen to customers and
act on feedback and implement relevant loyalty programs. It is a long-term goal so it takes approx 5 years.

6. AUDIENCES
BOTH (INTERNAL & EXTERNAL)
REASONS:-
Provision of On-The-Job-Training
When there are new processes, procedures, products, services, or technological innovations, employees need
to understand how to use them. So ‘quiz’ will help us to check staff knowledge in an educative and
entertaining manner.
Workplace logistics
There may be people working in retail stores, in call centers, on the road doing maintenance, installations and
repairs, and others. So employee mobile app are great for delivering information to offsite workers. Pop-up
notifications ensure there is a high impact to get immediate attention on computer screens.

7. AUDIENCES
BOTH (INTERNAL & EXTERNAL)
Social: The organizations are largely affected by shareholders idea, opinions and attitude. The future of an organization
relies on stake holder’s mores and attitudes whether it will be beneficial or not. Firstly, India’s market is different from
others depending on the size of population. Secondly, it has to consider the affect on demographics and the standard
income of every market. And it’s better to use incorporated and marketing approach as well as introducing more offers like
special data package/free gifts to attract new customers.
Community relations: Public Relations is not centered on what you or your employees think of your company but how
the public perceives your company. "Community involvement builds public image and employee morale, and fosters a sense
of teamwork that is essential in long-term success.” It gains a number of long-term benefits in terms of community support,
loyalty, and good will. So, it can achieve by sponsoring youth activities , encouraging community education and culture,
scholarship programs, supporting local charity drives; and taking part in civic activities and more.

8. CORE MESSAGE
BOTH (INTERNAL & EXTERNAL)
FOR INTERNAL
Ɱ“Focused on development of employees”
Ɱ“A culture where employees are valued”
FOR EXTERNAL
Ɱ“We hear you”
Ɱ“Transforming the customer journey”
CHANNEL FOR INTERNAL
Personal coaching/ stay interviews Channel
Employee newsletters channel
CHANNEL FOR EXTERNAL
Emails and Newsletters Channel
Social Media Channel

9. 1 3
2 4 5
SATISFACTION SURVEY
FOR INTERNAL AUDIENCE
 The leaders of my company really know what they’re
doing
 I am kept well informed by higher management on
what’s going on in the company.
 I always want to give my best whenever I’m at work
 Managers welcome my feedback, and encourage me
to express my thoughts and ideas.
1 3
2 4 5
1 3
2 4 5
1 3
2 4 5

10. SATISFACTION SURVEY
FOR EXTERNAL AUDIENCE
Which of the following words would you use to describe our service? Select which applicable.
Reliable Useful Unique Good value Overpriced
SERVICE SATISFACTION
 Q U A L I T Y
 P R I C E
 E A S E O F U S E
1 3
2 4 5
1 3
2 4 5
1 3
2 4 5

11. REFERENCES
› https://acquire.io/blog/improve-customer-retention-in-telecom-industry/
› https://www.nextgenerationcommunications.com/who-we-are/goals-objectives/
› https://blog.smarp.com/12-reasons-why-internal-external-communications-go-hand-in-hand
› https://www.alert-software.com/blog/internal-communications-in-telecom-industry
› https://www.reachoutsuite.com/6-ways-telecom-companies-can-improve-customer-experience/