2. Present scenario of the company in the market
Market Share
NOAC Main rival company Others
NOACC
Main
Others
• Target is to rebuilt the
image.
• NOACC has fallen from 34%
to 32%. While the main rival
company has gained 2%
share.
3. Rebuilt the reputation through smart and
customer friendly strategy.
Attract prospective customer
Prove our after sell service commitment
Showcase our camera models
Present the company as a major camera
producer.
4. Visva-Bharati University
Famous for Holi celebration
Large crowd of youth
population
Major photography spot
5. Basanta Utsav (holi)
Large gathering
Use of water and powdered colour
Need for cleaning services
Opportunity of sponsoring
6. Establishments
Placing hoardings and banners
Giant screen television inside the
campus
Charging points for cameras
Stalls for providing informations
7. Services
Technicians to clean fungus, colours,
liquids.
Give advices on protection of the device.
Charging points
Information on the event and products
Helping people to watch the program on
the giant screen.
8. Sponsorship
Sponsoring the cultural program.
Giant screen Television for watching
the program.
Recording the program.
9. Gift
Giving the friendship band that
reminds them of the company’s
existence and role.
10. Hurdles that may come up
while executing the plans
and approach to face them
Difficulties in getting permission to
sponsor; convincing the management.
Handling the crowd; enabling effective
crowd management strategy.
Presence of rival companies; in that case
believing in own strategy and execute
them nicely.
