2. Introduction
• Costa coffee was set up by a couple of brothers from Ital,
in 1971 they started selling to UK. After this, the first store
of Costa coffee was opened in London in 1981. Besides,
in 1999 the overseas store was opened in Dubai and
became widespread (Costa coffee Net). At the end of
2010, Costa coffee which occupied 37.6 percentage of
market share, exceed its competitor – Starbucks in UK.
Now Costa coffee has more than 3800 stores around the
world and approximately 18,412 full time workers (Costa
Coffee Net).
3. Products
• Products of the Costa coffee has significant characteristic.
The goods diversification is prominent. Costa coffee not
only sells the coffee, but the sandwich, cake, special drink
and so on.
• It is a strategy which suit the customers’ diversification
(Bhasin, 2019).
4. Competition advantages
• the competition advantages for Costa coffee in the coffee
market are worth to concern. As Bhasin (2018) illustrate
that the parent firm of Costa coffee – Whitbread which has
the other area’s business in the market such as the
hospitality industry and the asset is abundant. It means
the capital for the Costa coffee is strongly. To be more
specific, the parent firm – Whitbread contain the Costa
coffee, Premier Inn and the other restaurant brands. In
addition, as Monaghan (2018) discussed that Costa
coffee may be separated from the Whitbread as a listed
company.
5. Revenues
• This figure shows the revenues in the global of Costa
coffee in million G British Pounds from financial years
2010/11 to 2017/18. It can easily see that the benefits of it
keep creasing in annual year and get 1292 million GBP in
March 2018.
6. Conclusion
• To sum up, this report discussed the financial
circumstance of the Costa Coffee. On the main body, it
described the event happened over Costa Coffee running
the business. Costa Coffee as an example of successful
companies has a great number of things we can learn
from. What’s more, the business in coffee industry is hard
to operate as the resistance of the different countries’
culture. The experience we would learn from it is as a
subsidiary corporation we can get the benefits form the
parent companies.
7. Reference
• Costa Coffee Net, 2019. Costa Coffee, [online]. Available at:
https://www.costacoffee.ae/costa-coffee/a-drop-of-history/ (access on:
05 July 2019)
• Bhasin H., (2019). Marketing mix of Costa Coffee. Marketing mix
articles. Available at: https://www.marketing91.com/marketing-mix-
costa-coffee/ (access on: 03 July 2019)
• Bhasin H., (2018). Marketing Strategy of Costa Coffee – Costa Coffee
Marketing Strategy. Marketing mix articles. Available at:
https://www.marketing91.com/marketing-strategy-costa-coffee/
(access on: 03 July 2019)
• Monaghan A., (2018). Costa Coffee to spin off from Whitbread. The
Guardian. Available at:
https://www.theguardian.com/business/2018/apr/25/costa-coffee-to-
spin-off-from-whitbread (access on: 05 July 2019)
• Palam S., (2018). Coca-Cola to tap Costa’s coffee supply chain.
Financial Times. Available at: https://www.ft.com/content/a9563cf6-
b82f-11e8-bbc3-ccd7de085ffe (access on :05 July 2019)
