You can simply make a strategy to create and analyze any type of marketing. In this slideshare you will find real world strategy which you face to create marketing strategy. Just follow these steps to promote your business online.

1. 5W1H Strategy for create and
Analyze a marketing

2. 5W1H means 5 W letters and 1 H letter
The 5 W’s Stands for Why, What, Who, Where, and
When.
The Letter H stands for How.
This Strategy helps you to create and analyze a
marketing strategy, Link Building strategy, or just any
strategy.

3. 1’st W Letter(WHY)
Why’ denotes ‘objective’ or
‘reasoning’. For example, Why
you are doing, what you are
doing? You must have clear
objective of doing something
esp. on a commercial level like
creating a marketing strategy.
Without
well-defined
objective(s),
creating
and
implementing any strategy
could result in waste of both
time
and
resources.

4. 2nd W Letter (What)
What denotes ‘what is involved’. Creating and implementing any strategy requires
time, cost, subject matter expertise and other resources. So you need to determine
exactly what is involved in creating and implementing your strategy.

5. 3rd W Letter (Who)
Who denotes ‘people’. These people can be you, your colleagues, boss, stakeholders,
employees, clients or other target audience. Every strategy requires the input of one
or more people or is directed towards one or more people. So you need to know
exactly who is involved in the creation and implementation of your strategy and who
will
benefit
from
it
(your
company,
clients
etc).

6. 4th W Letter(Where)
where’ denotes ‘direction’ or a
point/step
in
a
process/development. It can
also denote ‘location’. This is
the direction in which your
strategy should move so that
you can get highest possible
return on your investment.
The ability to move in the right
direction and at the right time
is what that separates a good
strategy from a bad strategy.

7. 5th W Letter(When)
When denotes ‘situation’, ‘date
and time’ or ‘deadlines’. A
strategy needs to be time
bound in order to be cost
effective. Without deadlines
there is no urgency. You can
create your strategy next week
or after 2 months. Without
deadlines
every
goal
is
achievable. That is why it is
imperative that every goal and
strategy must be time bound.

8. Final 1 H letter (How)
How denotes ‘method’ i.e.
exactly how you will create your
strategy or how you will
implement it. Though ‘how’ can
also be covered by the 5 W’s.