SlideShare a Scribd company logo
1 of 13
SWOT Analysis
S trengths 		ASK yourself: What advantages does your company have?  What do you do better than anyone else?  What unique or lowest-cost resources do you have access to?  What do people in your market see as your strengths?  What factors mean that you "get the sale"?
W eaknesses 				ASK yourself: What could you improve?  What should you avoid?  What are people in your market likely to see as weaknesses?  What factors lose you sales?
O pportunities 			ASK yourself: Where are the good opportunities facing you?  What are the interesting trends you are aware of?  Useful opportunities can come from such things as:  Changes in technology and markets on both a broad and narrow scale. Changes in government policy related to your field. Changes in social patterns, population profiles, lifestyle changes. Local events.
T hreats 		ASK yourself: What obstacles do you face?  What is your competition doing that you should be worried about?  Are the required specifications for your job, products or services changing?  Is changing technology threatening your position?  Do you have bad debt or cash-flow problems?  Could any of your weaknesses seriously threaten your business?
SWOT Analysis Example
How To Do A SWOT Analysis
Example: Wal-Mart
Examples: Starbucks
Example: Nike
Practice Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues: 1.The Center is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local railway station. 2.There is a competition standard swimming pool; although it has no wave machines or whirlpool equipment as do competing local facilities. 3.It is located next to one of the largest shopping centers in Britain. 4.It is one of the oldest centers in the area and needs some cosmetic attention. 5.Due to an increase in disposable income over the last six years, local residents have more money to spend on leisure activities. 6.There has been a substantial decrease in the birth rate over the last ten years. 7.In general people are living longer and there are more local residents aged over fifty-five now than ever before. 8.After a heated argument with the manager of a competing leisure center, the leader of a respected local scuba club is looking for a new venue. 9.The local authority is considering privatizing all local leisure centers by the year 2000. 10.Press releases have just been issued to confirm that Highly Brill Leisure Center is the first center in the area to be awarded quality assurance standard BS EN ISO 9002. 11.A private joke between staff states that if you want a day-off from work that you should order a curry from the Center's canteen, which has never made a profit. 12.The Center has been offered the latest sporting craze. 13.Highly Brill Leisure Center has received a grant to fit special ramps and changing rooms to accommodate the local disabled. 14.It is widely acknowledged that Highly Brill has the best-trained and most respected staff of all of the centres in the locality
Answers As you can see my answer does not completely agree with yours. This does not mean that you are wrong. It simply means that the results of your analysis are represented in a different way. Points 2 and 10 are difficult to place. Point 2 depends on whether or not wave machines or a whirlpool have a distinct competitive advantage over a competition standard pool. Point 10 is an internal strength and an external opportunity.
Resources "SWOT Analysis - Discover New Opportunities. Manage and Eliminate Threats - Management Training from Mind Tools." Mind Tools - Management Training, Leadership Training and Career Training - Right Here, Right Now.. 17 Sep. 2009 <http://www.mindtools.com/pages/article/newTMC_05.htm#business>. "SWOT Analysis." Marketing Teacher Homepage. 17 Sep. 2009 <http://www.marketingteacher.com/Lessons/lesson_swot.htm>.

More Related Content

What's hot

6 SWOT Analysis Examples to Help You Write Your Own
6 SWOT Analysis Examples to Help You Write Your Own6 SWOT Analysis Examples to Help You Write Your Own
6 SWOT Analysis Examples to Help You Write Your OwnPalo Alto Software
 
Chapter 9 Planning Tools Techniques Ppt09
Chapter 9 Planning Tools Techniques Ppt09Chapter 9 Planning Tools Techniques Ppt09
Chapter 9 Planning Tools Techniques Ppt09D
 
Basic Concepts Of Strategic Management
Basic Concepts Of Strategic ManagementBasic Concepts Of Strategic Management
Basic Concepts Of Strategic Managementhassnibaba
 
Feasibility Study Product Proposals
Feasibility Study Product ProposalsFeasibility Study Product Proposals
Feasibility Study Product ProposalsBryan Agustin Oculam
 
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...Firdaus Fitri Zainal Abidin
 
Chapter 4 Social System and Organization Culture
Chapter 4 Social System and Organization CultureChapter 4 Social System and Organization Culture
Chapter 4 Social System and Organization CultureNaj Umpa
 
Marketing aspects of Feasibility Study
Marketing aspects of Feasibility StudyMarketing aspects of Feasibility Study
Marketing aspects of Feasibility StudyJeziel Camarillo
 
Strategic management
Strategic managementStrategic management
Strategic managementapverma01
 
Strategic Management - Lecture 1
Strategic Management - Lecture 1Strategic Management - Lecture 1
Strategic Management - Lecture 1jillmitchell8778
 
Chapter i introduction to strategic management
Chapter i  introduction  to strategic managementChapter i  introduction  to strategic management
Chapter i introduction to strategic managementSuzana Vaidya
 
Strategic management
Strategic managementStrategic management
Strategic managementHasnaa Hassan
 
Chapter 03 The Environment and Corporate Culture
Chapter 03 The Environment and Corporate CultureChapter 03 The Environment and Corporate Culture
Chapter 03 The Environment and Corporate CultureRayman Soe
 
Planning tools and technique
Planning tools and techniquePlanning tools and technique
Planning tools and techniqueSoetam Rizky
 
4. technical feasibility
4. technical feasibility4. technical feasibility
4. technical feasibilityRudy Flores
 

What's hot (20)

6 SWOT Analysis Examples to Help You Write Your Own
6 SWOT Analysis Examples to Help You Write Your Own6 SWOT Analysis Examples to Help You Write Your Own
6 SWOT Analysis Examples to Help You Write Your Own
 
Chapter 9 Planning Tools Techniques Ppt09
Chapter 9 Planning Tools Techniques Ppt09Chapter 9 Planning Tools Techniques Ppt09
Chapter 9 Planning Tools Techniques Ppt09
 
Basic Concepts Of Strategic Management
Basic Concepts Of Strategic ManagementBasic Concepts Of Strategic Management
Basic Concepts Of Strategic Management
 
Human behavior in Organization
Human behavior in OrganizationHuman behavior in Organization
Human behavior in Organization
 
Pestle (Environmental analysis) - overview
Pestle  (Environmental analysis)  - overviewPestle  (Environmental analysis)  - overview
Pestle (Environmental analysis) - overview
 
Feasibility Study Product Proposals
Feasibility Study Product ProposalsFeasibility Study Product Proposals
Feasibility Study Product Proposals
 
Chapter3
Chapter3Chapter3
Chapter3
 
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
 
Leading and Managing Change
Leading and Managing ChangeLeading and Managing Change
Leading and Managing Change
 
Chapter 4 Social System and Organization Culture
Chapter 4 Social System and Organization CultureChapter 4 Social System and Organization Culture
Chapter 4 Social System and Organization Culture
 
Marketing aspects of Feasibility Study
Marketing aspects of Feasibility StudyMarketing aspects of Feasibility Study
Marketing aspects of Feasibility Study
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Strategic Management - Lecture 1
Strategic Management - Lecture 1Strategic Management - Lecture 1
Strategic Management - Lecture 1
 
Chapter 1: The Importance of Business Ethics
Chapter 1: The Importance of Business Ethics�Chapter 1: The Importance of Business Ethics�
Chapter 1: The Importance of Business Ethics
 
PESTEL analysis
PESTEL analysisPESTEL analysis
PESTEL analysis
 
Chapter i introduction to strategic management
Chapter i  introduction  to strategic managementChapter i  introduction  to strategic management
Chapter i introduction to strategic management
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Chapter 03 The Environment and Corporate Culture
Chapter 03 The Environment and Corporate CultureChapter 03 The Environment and Corporate Culture
Chapter 03 The Environment and Corporate Culture
 
Planning tools and technique
Planning tools and techniquePlanning tools and technique
Planning tools and technique
 
4. technical feasibility
4. technical feasibility4. technical feasibility
4. technical feasibility
 

Similar to SWOT Analysis

Business consultancy
Business consultancyBusiness consultancy
Business consultancybvirtual
 
CAANF Conference Presentation 21-02-2011
CAANF Conference Presentation 21-02-2011CAANF Conference Presentation 21-02-2011
CAANF Conference Presentation 21-02-2011Colledges
 
PPA New Operators Networking Lunch
PPA New Operators Networking LunchPPA New Operators Networking Lunch
PPA New Operators Networking Lunchtheppa
 
INTERESTING THESIS TOPICS FOR HIGH SCHO
INTERESTING THESIS TOPICS FOR HIGH SCHOINTERESTING THESIS TOPICS FOR HIGH SCHO
INTERESTING THESIS TOPICS FOR HIGH SCHOLeonard Goudy
 
A Level Business Strong Foundations
A Level Business Strong FoundationsA Level Business Strong Foundations
A Level Business Strong Foundationstutor2u
 
Session 3 fall 2014
Session 3 fall 2014Session 3 fall 2014
Session 3 fall 2014sahlinas
 
Women In Automotive 2017 - Donna Wagner
Women In Automotive 2017 - Donna WagnerWomen In Automotive 2017 - Donna Wagner
Women In Automotive 2017 - Donna WagnerChristina Fowinkle
 
Pivot your startup, fail early, fail fast, learn fast
Pivot your startup, fail early, fail fast, learn fastPivot your startup, fail early, fail fast, learn fast
Pivot your startup, fail early, fail fast, learn fastAmit Kumar
 
PowerPoint Slide for Customer satisfaction on public and private banks
PowerPoint Slide for Customer satisfaction on public and private banksPowerPoint Slide for Customer satisfaction on public and private banks
PowerPoint Slide for Customer satisfaction on public and private banksPujan Kumar Saha
 
Competing Against Low Budget Facilities
Competing Against Low Budget FacilitiesCompeting Against Low Budget Facilities
Competing Against Low Budget FacilitiesFitmarc
 
The Best Start Up Pitch
The Best Start Up PitchThe Best Start Up Pitch
The Best Start Up PitchAlpesh Patel
 
General banking operations of Pubali bank ltd
General banking operations of Pubali  bank ltdGeneral banking operations of Pubali  bank ltd
General banking operations of Pubali bank ltdShah Meraz Rizvi
 
How can we rethink banking?
How can we rethink banking?How can we rethink banking?
How can we rethink banking?Frank Calberg
 

Similar to SWOT Analysis (16)

Business consultancy
Business consultancyBusiness consultancy
Business consultancy
 
CAANF Conference Presentation 21-02-2011
CAANF Conference Presentation 21-02-2011CAANF Conference Presentation 21-02-2011
CAANF Conference Presentation 21-02-2011
 
PPA New Operators Networking Lunch
PPA New Operators Networking LunchPPA New Operators Networking Lunch
PPA New Operators Networking Lunch
 
INTERESTING THESIS TOPICS FOR HIGH SCHO
INTERESTING THESIS TOPICS FOR HIGH SCHOINTERESTING THESIS TOPICS FOR HIGH SCHO
INTERESTING THESIS TOPICS FOR HIGH SCHO
 
A Level Business Strong Foundations
A Level Business Strong FoundationsA Level Business Strong Foundations
A Level Business Strong Foundations
 
B2B Part II
B2B Part IIB2B Part II
B2B Part II
 
Session 3 fall 2014
Session 3 fall 2014Session 3 fall 2014
Session 3 fall 2014
 
Women In Automotive 2017 - Donna Wagner
Women In Automotive 2017 - Donna WagnerWomen In Automotive 2017 - Donna Wagner
Women In Automotive 2017 - Donna Wagner
 
Pivot your startup, fail early, fail fast, learn fast
Pivot your startup, fail early, fail fast, learn fastPivot your startup, fail early, fail fast, learn fast
Pivot your startup, fail early, fail fast, learn fast
 
PowerPoint Slide for Customer satisfaction on public and private banks
PowerPoint Slide for Customer satisfaction on public and private banksPowerPoint Slide for Customer satisfaction on public and private banks
PowerPoint Slide for Customer satisfaction on public and private banks
 
Competing Against Low Budget Facilities
Competing Against Low Budget FacilitiesCompeting Against Low Budget Facilities
Competing Against Low Budget Facilities
 
The Best Start Up Pitch
The Best Start Up PitchThe Best Start Up Pitch
The Best Start Up Pitch
 
General banking operations of Pubali bank ltd
General banking operations of Pubali  bank ltdGeneral banking operations of Pubali  bank ltd
General banking operations of Pubali bank ltd
 
Bmc global info slides, 2019
Bmc global info slides, 2019Bmc global info slides, 2019
Bmc global info slides, 2019
 
Walton overview
Walton overviewWalton overview
Walton overview
 
How can we rethink banking?
How can we rethink banking?How can we rethink banking?
How can we rethink banking?
 

More from Amanda Youngblood

More from Amanda Youngblood (18)

Honor campaign intructions
Honor campaign intructionsHonor campaign intructions
Honor campaign intructions
 
Community service options
Community service optionsCommunity service options
Community service options
 
Vocabulary squares worksheet fill inform
Vocabulary squares worksheet   fill informVocabulary squares worksheet   fill inform
Vocabulary squares worksheet fill inform
 
School Design Project
School Design ProjectSchool Design Project
School Design Project
 
Hope sos project 9-10
Hope   sos project 9-10Hope   sos project 9-10
Hope sos project 9-10
 
Eras In American Literature
Eras In American LiteratureEras In American Literature
Eras In American Literature
 
Native American
Native AmericanNative American
Native American
 
Crucible Project Cards
Crucible Project CardsCrucible Project Cards
Crucible Project Cards
 
Youngblood The Crucible Group Project
Youngblood   The Crucible Group ProjectYoungblood   The Crucible Group Project
Youngblood The Crucible Group Project
 
Youngblood Common Advertising Strategies
Youngblood   Common Advertising StrategiesYoungblood   Common Advertising Strategies
Youngblood Common Advertising Strategies
 
Youngblood Starting A Small Business
Youngblood   Starting A Small BusinessYoungblood   Starting A Small Business
Youngblood Starting A Small Business
 
Logos & Slogans
Logos & SlogansLogos & Slogans
Logos & Slogans
 
Interviewing Skills
Interviewing SkillsInterviewing Skills
Interviewing Skills
 
The Business Plan Instructions
The Business Plan InstructionsThe Business Plan Instructions
The Business Plan Instructions
 
Advertising Techniques And Ps As
Advertising Techniques And Ps AsAdvertising Techniques And Ps As
Advertising Techniques And Ps As
 
The Declaration Of Independance
The Declaration Of IndependanceThe Declaration Of Independance
The Declaration Of Independance
 
Beginnings Notes
Beginnings NotesBeginnings Notes
Beginnings Notes
 
Great American Author Research Project
Great American Author Research ProjectGreat American Author Research Project
Great American Author Research Project
 

Recently uploaded

DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxMichelleTuguinay1
 
How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17Celine George
 
Multi Domain Alias In the Odoo 17 ERP Module
Multi Domain Alias In the Odoo 17 ERP ModuleMulti Domain Alias In the Odoo 17 ERP Module
Multi Domain Alias In the Odoo 17 ERP ModuleCeline George
 
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxkarenfajardo43
 
Mental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsMental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsPooky Knightsmith
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfJemuel Francisco
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Association for Project Management
 
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxlancelewisportillo
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDhatriParmar
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research DiscourseAnita GoswamiGiri
 
Measures of Position DECILES for ungrouped data
Measures of Position DECILES for ungrouped dataMeasures of Position DECILES for ungrouped data
Measures of Position DECILES for ungrouped dataBabyAnnMotar
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationdeepaannamalai16
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptxmary850239
 
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptxUnraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptxDhatriParmar
 
Reading and Writing Skills 11 quarter 4 melc 1
Reading and Writing Skills 11 quarter 4 melc 1Reading and Writing Skills 11 quarter 4 melc 1
Reading and Writing Skills 11 quarter 4 melc 1GloryAnnCastre1
 
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQ-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQuiz Club NITW
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...Nguyen Thanh Tu Collection
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
How to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseHow to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseCeline George
 

Recently uploaded (20)

DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
 
How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17
 
Multi Domain Alias In the Odoo 17 ERP Module
Multi Domain Alias In the Odoo 17 ERP ModuleMulti Domain Alias In the Odoo 17 ERP Module
Multi Domain Alias In the Odoo 17 ERP Module
 
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
 
Mental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsMental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young minds
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
 
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research Discourse
 
Measures of Position DECILES for ungrouped data
Measures of Position DECILES for ungrouped dataMeasures of Position DECILES for ungrouped data
Measures of Position DECILES for ungrouped data
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentation
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx
 
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptxUnraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
 
Reading and Writing Skills 11 quarter 4 melc 1
Reading and Writing Skills 11 quarter 4 melc 1Reading and Writing Skills 11 quarter 4 melc 1
Reading and Writing Skills 11 quarter 4 melc 1
 
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQ-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
How to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseHow to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 Database
 

SWOT Analysis

  • 2. S trengths ASK yourself: What advantages does your company have? What do you do better than anyone else? What unique or lowest-cost resources do you have access to? What do people in your market see as your strengths? What factors mean that you "get the sale"?
  • 3. W eaknesses ASK yourself: What could you improve? What should you avoid? What are people in your market likely to see as weaknesses? What factors lose you sales?
  • 4. O pportunities ASK yourself: Where are the good opportunities facing you? What are the interesting trends you are aware of? Useful opportunities can come from such things as: Changes in technology and markets on both a broad and narrow scale. Changes in government policy related to your field. Changes in social patterns, population profiles, lifestyle changes. Local events.
  • 5. T hreats ASK yourself: What obstacles do you face? What is your competition doing that you should be worried about? Are the required specifications for your job, products or services changing? Is changing technology threatening your position? Do you have bad debt or cash-flow problems? Could any of your weaknesses seriously threaten your business?
  • 7. How To Do A SWOT Analysis
  • 11. Practice Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues: 1.The Center is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local railway station. 2.There is a competition standard swimming pool; although it has no wave machines or whirlpool equipment as do competing local facilities. 3.It is located next to one of the largest shopping centers in Britain. 4.It is one of the oldest centers in the area and needs some cosmetic attention. 5.Due to an increase in disposable income over the last six years, local residents have more money to spend on leisure activities. 6.There has been a substantial decrease in the birth rate over the last ten years. 7.In general people are living longer and there are more local residents aged over fifty-five now than ever before. 8.After a heated argument with the manager of a competing leisure center, the leader of a respected local scuba club is looking for a new venue. 9.The local authority is considering privatizing all local leisure centers by the year 2000. 10.Press releases have just been issued to confirm that Highly Brill Leisure Center is the first center in the area to be awarded quality assurance standard BS EN ISO 9002. 11.A private joke between staff states that if you want a day-off from work that you should order a curry from the Center's canteen, which has never made a profit. 12.The Center has been offered the latest sporting craze. 13.Highly Brill Leisure Center has received a grant to fit special ramps and changing rooms to accommodate the local disabled. 14.It is widely acknowledged that Highly Brill has the best-trained and most respected staff of all of the centres in the locality
  • 12. Answers As you can see my answer does not completely agree with yours. This does not mean that you are wrong. It simply means that the results of your analysis are represented in a different way. Points 2 and 10 are difficult to place. Point 2 depends on whether or not wave machines or a whirlpool have a distinct competitive advantage over a competition standard pool. Point 10 is an internal strength and an external opportunity.
  • 13. Resources "SWOT Analysis - Discover New Opportunities. Manage and Eliminate Threats - Management Training from Mind Tools." Mind Tools - Management Training, Leadership Training and Career Training - Right Here, Right Now.. 17 Sep. 2009 <http://www.mindtools.com/pages/article/newTMC_05.htm#business>. "SWOT Analysis." Marketing Teacher Homepage. 17 Sep. 2009 <http://www.marketingteacher.com/Lessons/lesson_swot.htm>.