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In recent years it has become evident that strategic innovation is critical to corporate success and even survival. Achieving success with new brands, flankers, business units, new ways to-go-to market and change the game licenses and partnerships requires deeper and more objective assessment of the consumer, the category and the competition. Jeff will discuss how profitably managing ROI on innovation is really about managing the risks of learning, fully understanding the costs of acquiring and retaining new users, and most of all, executing the core innovation elements with excellence. Mr. Goldstein’s presentation will provide an overview of key concepts for success in major new businesses, licensing/partnerships and acquisitions and will reveal common mistakes made by innovation managers and entrepreneurs. He will also discuss 5 models for licensing/partnerships, overlooked components of volume and thinking like direct marketers.