Change is here. Marketing leaders must take real actions to show diversity matters or risk brand erosion. New research shows racialized consumers are changing their purchasing habits to support brands that show diversity matters. See what consumers have spoken and now it’s your turn to get their attention.

1. CHANGE IS HERE
Marketing leaders must take real
actions to show diversity matters or
risk brand erosion
www.amansingh.pro
AMAN SINGH
Startup & Management Consultant
I help online businesses with Better
Processes + Project Management +
Web & Mobile App Development
New research shows racialized consumers are
changing their purchasing habits to support
brands that show diversity matters
(source: www.thinkwithgoogle.com)
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2. People want companies
that take a stand or
they’ll move on. Brands
that fail to respond with
real action risk massive
erosion.
www.amansingh.pro
Here are some ways to understand where your brand
stands, and where to go from here.
AMAN SINGH
Startup & Management Consultant
I help online businesses with Better
Processes + Project Management +
Web & Mobile App Development
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3. AMAN SINGH
Startup & Management Consultant
...01
Go into discovery mode and assess your
organization’s diversity from within.
- How diverse is your team?
- Your vendors and suppliers?
- Your company culture?
- What is the messaging from leadership?
Ask hard questions that will help you gain
new insights and information. You’ll hear
things that are positive and negative, and
some of it will be hard to hear, but you’ll be
better for it.
www.amansingh.pro
Assess your organization
from the inside
I help online businesses with Better
Processes + Project Management +
Web & Mobile App Development
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4. ...02
Find out what racialized consumers think
about your brand and look at where your
organization stands within the industry.
Listen and Read what people are saying
about you on social media and beyond,
and think about why. Understanding the
“why” will allow you to lay the
groundwork to be able to move into
action.
www.amansingh.pro
Analyze your reputation
from the outside
Check your pages on review sites such as Glassdoor, Google
business pages now and see what people are saying.
AMAN SINGH
Startup & Management Consultant
I help online businesses with Better
Processes + Project Management +
Web & Mobile App Development
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5. "Leaders need to
educate
themselves, not
just their teams"
www.amansingh.pro
AMAN SINGH
Startup & Management Consultant
I help online businesses with Better
Processes + Project Management +
Web & Mobile App Development
Let's Stay Connected
LET'S CONNECT TO IMPROVE YOUR PROCESSES
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6. Leaders need to educate themselves, not
just their teams. Do the work to learn as
much as you can about the realities of
your target consumers.
Read news stories, reach out to
networks and organizations, and
deepen your education and learnings
from the Black community.
Organize bias training for yourself and
for your teams, including people working
on the front lines with customers.
...03
www.amansingh.pro
Educate yourself and
your teams
(even customers wherever applicable)
AMAN SINGH
Startup & Management Consultant
I help online businesses with Better
Processes + Project Management +
Web & Mobile App Development
Let's Stay Connected
LET'S CONNECT TO IMPROVE YOUR PROCESSES
SEND ME DM
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7. Invest in initiatives that will drive
change (Maybe fire toxic employees,
hire an external consultant, Hire
virtual employees from another
country etc.)
The obvious step is to actively recruit,
hire and retain skilled talent or
...04
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Make real investments
in diversity
AMAN SINGH
Startup & Management Consultant
I help online businesses with Better
Processes + Project Management +
Web & Mobile App Development
Let's Stay Connected
LET'S CONNECT TO IMPROVE YOUR PROCESSES
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8. Make sure brand messaging shows your stance and more importantly,
shows the actions you’re taking.
People are clearly calling out brands
that aren’t authentic. Make sure your
products/services, content and
advertising makes it clear that
diversity matters.
This will not be a short journey — it’s an ongoing journey. By listening,
learning and responding with purpose, brands can shift from reaction to
action.
...05
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Speak out through
actions
AMAN SINGH
Startup & Management Consultant
I help online businesses with Better
Processes + Project Management +
Web & Mobile App Development
Let's Stay Connected
LET'S CONNECT TO IMPROVE YOUR PROCESSES
SEND ME DM
YOUR WEBSITE OR MOBILE APP

9. "Change is here, it’s
intentional by the time
and it cannot be
ignored"
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I'm an IT Professional with 10 years of
experience in content creation, project
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