Technological convergence refers to the tendency of different technologies to perform similar functions. It occurs when new technologies develop that take over tasks previously handled by older technologies. Examples include phones replacing radios for listening to music and the internet allowing access to services once separate such as communication, entertainment, and social interaction. Convergence has advantages for both audiences and institutions but also disadvantages. It provides more convenient access to content and services for audiences while allowing institutions more opportunities for promotion and profit. However, convergence technologies can be expensive both for audiences to access and institutions to develop, potentially limiting their adoption and returns.

2. Definition
 Technological convergence is the tendency for
different technological systems to evolve towards
performing similar tasks.
What does this mean?

3.  Technological Convergence is when new technologies
are created that take over from past technologies and
perform the same task but in a more advance manner.
 For example, people ‘used’ to listen to music using the
radio but now technological convergence has evolved
and the majority use Phones.
 Another good example is the internet!

4. History
 Past technologies was only
designed to handle a minority of
tasks.
 For example a telephone was only
able to receive and transmit calls.
 A television set was only designed
to show images and sound through
analogue station signals.

5. Present technologies
 Technological convergence has come really far since
the past, and it will still improve. The likes of:
 Phones
 Accessories (game consoles)
 Web
 Social interaction etc
 All of these have become much more interactive and
convenient.

6. New technological convergences

7. But even having all that, we can still get it through our phones, that’s how
far technology has gone

9. How it affects Institutions

10. Advantages for institutions
A major institution such as the Warner Brothers will have a lot money, so they can
use the new technologies to their advantage, there for:
 They will have more advertisement- Can advertise, pretty much everywhere
e.g. Billboards, restaurants, background scene of a website etc.
 They can promote their film by games based on their own movie.
 It can also be sold in a number of different levels such as: DVD, Blue ray, 3D or
love stream.
 By selling their film on Blue ray, it shows that the film can be brought in high
quality so people would buy them more.
 Their aim is to gain more profit using this as their advantage.

11. Disadvantages' for institutions
However, new technological convergence could be
beneficial for institutions but there are some
drawbacks:
 Its more expensive.
 They will lose profit if movie is a flop.
 They are not guaranteed that customers would pay
more just for better quality.
 There are cheaper alternatives, for people to make
their own media work e.g. Music video.

12. The Importance Of ‘Technological Convergence’ for
Audiences?
Pros Of Technological
Convergence for
audiences are:
• It’s Convenient.
•Good quality. CONS Of
•Audience can remake Technological
there own film by Convergence:
creating extracts and • Its expensive-
posting them on therefore the
YouTube. audience may not be
•People can watch films willing to watch.
in a range of ways using
hardware and software.
•Stronger sense of
empathy with
characters- making it
real.

13. Presentation by:
Shibbir
Magrice
Dammi
Mistura