Definition Technological convergence is the tendency for different technological systems to evolve towards performing similar tasks. What does this mean?
Technological Convergence is when new technologies are created that take over from past technologies and perform the same task but in a more advance manner. For example, people ‘used’ to listen to music using the radio but now technological convergence has evolved and the majority use Phones. Another good example is the internet!
History Past technologies was only designed to handle a minority of tasks. For example a telephone was only able to receive and transmit calls. A television set was only designed to show images and sound through analogue station signals.
Present technologies Technological convergence has come really far since the past, and it will still improve. The likes of: Phones Accessories (game consoles) Web Social interaction etc All of these have become much more interactive and convenient.
Advantages for institutionsA major institution such as the Warner Brothers will have a lot money, so they can use the new technologies to their advantage, there for: They will have more advertisement- Can advertise, pretty much everywhere e.g. Billboards, restaurants, background scene of a website etc. They can promote their film by games based on their own movie. It can also be sold in a number of different levels such as: DVD, Blue ray, 3D or love stream. By selling their film on Blue ray, it shows that the film can be brought in high quality so people would buy them more. Their aim is to gain more profit using this as their advantage.
Disadvantages for institutionsHowever, new technological convergence could be beneficial for institutions but there are some drawbacks: Its more expensive. They will lose profit if movie is a flop. They are not guaranteed that customers would pay more just for better quality. There are cheaper alternatives, for people to make their own media work e.g. Music video.
The Importance Of ‘Technological Convergence’ forAudiences? Pros Of Technological Convergence for audiences are: • It’s Convenient. •Good quality. CONS Of •Audience can remake Technological there own film by Convergence: creating extracts and • Its expensive- posting them on therefore the YouTube. audience may not be •People can watch films willing to watch. in a range of ways using hardware and software. •Stronger sense of empathy with characters- making it real.