Pitch Deck for Sheena Allen Apps

1. Social Entertainment on Your Mobile Device

2. Sheena Allen
Founder & CEO
 Started Sheena Allen Apps at age 22
with a non-technical background
 Bootstrapped Sheena Allen Apps to 5
apps, 1.4M+ downloads
 Featured in Mississippi Business Journal
(2x), Clarion Ledger (MS state-wide
newspaper), Innovative Pointe Magazine,
Under30CEO.com, Blerdology,
TheRecapp

3. …Previously Released Apps
InstaFunds
11,639
total downloads
13,998
total downloads
48,931
70,368
total downloads
total downloads
1,316,215
downloads
* Download count through mid October 2013
* Every app has been ranked in its category (with Dubblen being ranked in the Overall category)
total

4. …Previously Released Apps
Downloads *2013 downloads through mid-October 2013
* Currently 1,461,151 App Downloads

5. Highlights of
1.
* All 5 current apps of Sheena Allen Apps achieved more than 1,000 in the first year .
2.
*PAMO (now
InstaFunds)
listed as one of
the best
checkbook apps
available.
3.

6. Gap In the Market
 Ability for brands, retailers, and celebrities to
have direct engagement with their
followers and/or customers.
 Combining User Engagement and
Gamification
 People have tried to create exclusive
hashtags on other popular photo sharing
platforms, such as Instagram, but have been
unsuccessful.

7. The Solution
 The app will give users a new subject every 24
hours (popular subjects or current events to
better pull in users when possible)
 Allows target user engagement by allowing
users to also create subjects and have their
followers upload the content.
 Organizes pictures based on subjects/topics

8. Closing the Gap
 What is happening now.
 How PicSubject changes things for
the better.
1. Users can “like” a
photo, but not
comment.
2. There is a specific tab
to view popular
subjects (by regular
and verified users).
Everyday people and even celebrities, like
Rihanna, try to start photo challenges, but
their followers mainly just “like” and
“comment” on the photos posted to start
off the specific photo challenge/subject
versus uploading content/photos to the
photo challenge she is attempting to
start.
3. Users have followers
and subscribers. Their
subscribers are sent a
notification every time
a new subject is
started.

9. Daily subjects
are easy to
identify.
Each user/follower
will be identified by
a photo and name.
By clicking on the
user’s name, you
will be taken to
his/her profile
where you can view
the photos he/she
has uploaded +
his/her number of
followers, following,
subscribers, and
subjects started.
By clicking on the
arrow, users can easily
find PicSubject’s
current and past daily
subjects, as well as
view the photos
uploaded that were
associated with each
subject.
Users can “Like” or
“Favorite” a photo.
Photos that are marked
as “Favorite” will be
kept in a “Favorites”
photo so that the user
can easily find and refer
back to that photo.
Lists Popular subjects by
regular and verified
users (separately)

10. Go to Market
1. Announcements via social networks of the previous apps from
Sheena Allen Apps
2. Advertising in previous apps by Sheena Allen Apps, 1.4+ Million
Downloads / 300,000+ monthly impressions
3. Celebrities who are on board to help bring PicSubject to market.
Miss Mykie, hosts of The
Tea and former 106 and Park
host.
Touche, celebrity
photographer.
Anthony Frasier, owner of
Playd, The Koalition, and
The Phat Startup.

11. Target Market / User Engagement
Those who will start subjects
and look to engage with their
followers.
 PicSubject
 Brands
Those who will upload
photos/content based on the
subjects they are interested
in.
Ex. Subject of the Day:
“Dogs”
Ex. Subject: “WearNike”
 Celebrities
Ex. Subject: Name of
singer’s new album
 Retailers
Ex. Subject: “ShopTarget”
 Head of organizations
such as principles,
class presidents,
preachers, frats and
sororities
Ex. Subject: Freshman
class president starts the
subject of “THS2018”
Users upload pictures of
dogs.
Users upload pictures of
themselves wearing Nike
shoes.
Fans upload pictures
showing that they have
bought the album.
Users upload pictures of
themselves shopping at
Target.
The students of that
graduating class upload
photos throughout their 4
years of high school for
saved memories on their

12. Size of Market
The Size of the Photo World
150 Million
150 Million
Users
Users
250+
250+
Billion
Billion
Photos
Photos
Uploaded
Uploaded
100 Million
100 Million
Users //
Users
350 Million
350 Million
Snaps Sent
Snaps Sent
Per Day
Per Day
1.4 Million
1.4 Million
Photos
Photos
Uploaded
Uploaded
Per Day
Per Day
Gains 1 Million
Gains 1 Million
Users Per
Users Per
Month
Month
Sources: (1) http://blog.instagram.com/post/60694542173/150-million; (2) http://www.zagg.com/community/blog/quarter-trillion-photosfacebook/ ; (3) http://mattmaldre.com/2013/05/27/flickrs-1-4-million-photos-per-day-instagrams-40-million-photos-per-day/ ; (4)
http://money.cnn.com/2013/10/25/technology/social/snapchat/ ; (5) http://thenextweb.com/insider/2013/07/17/mobile-photo-appeyeem-is-gaining-1m-users-per-month-and-its-just-got-6m-to-make-stock-photos-and-missions-work/

13. Business Model
 Freemium app with (1) Paid Memberships or (2) Pay-Per-Subject
1.
Basic (Free), Plus ($3.99), Pro ($7.99), and Premium ($19.99) Memberships
2. $0.99 for every Pay-Per-Subject
 PicSubject Marketplace
Sell popular subjects to other users on SubjectStore.com. PicSubject gets 5% of each sale.
 Data
Provide Analytics to brands/companies
 Subject of the Day
Pay to be the subject of the day

14. Competitors
Followers/Followin
g
Subscribers
Receive
notifications
Daily
theme/update/chall
enge
Exclusive
hashtag/topic/subj
ect
Business model
other than
advertising
(memberships, paid
version, etc.)

15. Goals for Seed Round
 Launch PicSubject for iOS devices
 Achieve 500,000 downloads
 Have minimum 50,000 paid
members
 Launch SubjectStore.com so that
users can sell their subjects